advertising-agency-tampa

The importance of growing 8 arms.

Ah creativity. So many ways to interpret it. So many different meanings. It’s often looked at as an ability to bring something new to life. For others it is not an ability, but a psychological process by which novel and valuable products are fashioned. No? Right on. Because for others, creativity is not the process but the product. Definitions of creativity range every which way because really there is no definitive expression that is right …
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advertising-agency-tampa

It’s the size of the idea, not the agency.

The idea is king. If you ask me, and you didn’t so I’m going to write it anyway, it doesn’t matter whether the agency that comes up with the “big idea” is a huge shop with offices on 4 continents or a 5-person shop in Oklahoma. Or in this case Tampa. The truth of the matter is that big ideas are more important to marketers than the size of the agency. At least I would …
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digital-marketing-agency-tampa

6 Reasons Why Video Content Is Better Than The Written Word

1. Millennials have ADD With Twitter, Facebook feeds, and being able to text instantaneously, it’s not a surprise that younger audiences want information even faster than it already is. You’ll have an easier and better time engaging millennials with video content as opposed to making them read long blogs and articles about your product. (why turtles?) I like turtles. 2. Faster engagement Being able to say a lot more in such a shorter amount of time allows …
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brand-design-agency

Is That The Right Music?

Throughout my career, I have always enjoyed listening to music of all types while I work. And while it’s no shocker that music inspires us, it can have a profound and magical impact on what we create while listening to it, and when those ideas translate to video or film. Simply choosing the wrong music or creating original compositions that miss the mark can completely change the emotion you hope to evoke from the viewer. …
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brand-design-agency

What Paddington Teaches Marketers About Emotional Impact

Have you seen the movie Paddington? Go. You’ll be taken on a most excellent emotional roller coaster that will leave you satisfied and fulfilled. Advertising campaigns should deliver the same experience. Advertising should take you on a wild (yet strategically planned) emotional ride. Just like a roller coaster. You wouldn’t be strapped up to a bucket on wheels going 0 to 75 in under 5 seconds if it were built on pure gut. Take the necessary …
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tampa-advertising-agency

Joyful For Great Creative

The backbone of every great piece of advertising is a clear messaging strategy. While the heart of every great piece of advertising is emotion. Great advertising makes you feel something. Be it anger, sadness, joy, fear, excitement – whatever the emotion, the best advertising makes you feel. And this feeling is what motivates you to take action. It’s science. Natural human behavior. Action and emotion are deeply intertwined. The word emotion is derived from the French word émouvoir which is based on …
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Tampa-based-advertising-agency

The New Creative Team. Or Better Yet, The Creative Herd.

Can creativity exist within the traditional ad agency framework of the writer/art director team? I think the answer is yes, absolutely. However, is it the best road to take when you’re driving to that proverbial big idea? Not necessarily. Now, more than ever, is the time to loosen the reigns on our definition of a “creative team”. Customizing it to the job or assignment is the foundation for the new “creative herd”. In this day …
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Tampa-based-advertising-agency

8 Questions To Ask Before Creating A Brand Mascot

Recently we were asked to share our point of view on developing brand mascots (aka brand characters). Rather than just keep this info in a safe, we thought it could be of use to others out there who may be questioning the same topic. There’s no simple answer. When used appropriately, brand mascots can be developed into a highly efficient marketing asset. They can: Humanize a brand Amplify emotional connections Drive brand differentiation Be a cue for …
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