full black eraser farm logo

Hey Chris!

NICE TO MEET YOU.

Yes, we’ve created this page for you and you alone because we would love to work with TooJays! And we know and love the restaurant business with our extensive experience in food and retail. We’ve worked with some great brands like Bonefish Grill, Buffalo Wild Wings, Fitlife Foods, SoFresh, Arby’s, Outback Steakhouse and Publix to name a few. We’d love to partner up with you and show you what we’re capable of. Trust us, we’ll come at it guns blazing!  That said, we have created some work and gathered some insights into the industry you might find intriguing enough to continue a conversation with us. At least that’s our hope. Happy reading!

INITIAL FINDINGS

KEY INSIGHTS

 

•2020 has turned the world upside down causing dramatic changes in everyday life. For example, since the start of the pandemic, consumers have shifted 40% of spending, on average, to different priorities; 76% anticipated to continue doing so for the next six months. (Source: American Express).
•One sector that has been particularly hard hit is restaurants and losses from the pandemic are estimated to be $240 billion dollars in 2020 alone. (Source: National Restaurant Association).
•Losses have been greatest among full-service and independent restaurants as consumers shift to carry-out, drive-thru and delivery. (Source: NPD Group)
•However, Americans are yearning to socialize and be entertained, so returning to in-restaurant dining is a top priority when things get back to normal. (Source: FSR Magazine).

Dining at restaurants is one of the most anticipated aspects of the return to normalcy, because restaurants are where many of life’s most enjoyable moments happen, or as one food critic called them “sanctuaries of joy.”

There is a currently a pent-up demand for experiences like:

•Enjoying a unique ambience and novel flavors
•Reconnecting with friends / family
•Parties and celebrations
•Creating memories and traditions

Is there an opportunity here?

Although the future is unpredictable, the opportunity now is for restaurants to position themselves as THE restaurant diners can’t wait to return to.

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Here’s some work we’ve done for the food and restaurant industries.

Here’s a case study for Buffalo Wild Wings featuring the secret agents that send games into OT. And check out some more tasty stuff we’ve done in the restaurant industry.

BWW Case Study: Click Here

Outback Steakhouse: Click Here

Butcher’s Mark Website Design: Click here

Fitlife Foods Website Design: Click here

Fitlife Foods Branding Campaign: Click here

Butcher’s Mark Branding Campaign: Click Here

EraserFarm’s experience in food, restaurant, franchising and history of challenging the status quo was exactly what I was looking for.

Charlie Haney, President of Butcher’s Mark

OTHER BRANDS WE’VE WORKED WITH:
the melting pot fondue restaurant logo
tabasco logo
Coco 21 logo
moes grill logo

LET’S TALK ABOUT EF AND TOOJAYS!