HARD ROCK CASINO

If you really think about it, to some extent, we all gamble everyday of our lives. So we thought, let’s create a fun, entertaining campaign that tells folks, if you’re going to gamble, you might as well make money from it.

AN IDEA BASED ON LUCK THAT DIDN’T NEED ANY TO SUCCEED.

Whether it’s ordering barbecue for lunch wearing a white shirt before a presentation (actually that’s a huge gamble) or drinking that expired milk, we’re all testing our luck. So we figured, if you’re going to do that, why not make some money doing it?

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