GROUND UP NAMING, BRAND STORYTELLING AND FULL BLOWN IDENTITY SYSTEMS.
A new franchised concept we fully branded from the ground up is Butcher’s Mark, a modern day butcher shop. We named it, wrote the brand story, and created the packaging and website (coming soon). Investing in imaginative, inspired initiatives with an emphasis on education and the arts is what Penny and Jeff Vinik are all about for the Vinik Family Foundation. And so we created a full identity system that spoke to just that. Other work here includes Nonprofit Leadership Center which connects business leaders in an effort to improve our community. And an anti-aging clinic called Bloom.