Intrepid

Quite possibly the finest, most carefully crafted custom-made boats on the water to date. We custom made communication touchpoints in print, metal business cards, social, video content, website design and some unusual uses of traditional media placement.

TRADITIONAL MEDIA MADE UNTRADITIONAL.

Special chrome business cards for a boat show, an unconventional classified ad, video content and a re-designed website featuring spot color cinemagraphs. Traditional media is great. But sometimes it’s even better when you use it in a way that isn’t.

CINEMAGRAPH

PRINT, BROCHURES AND SPLASH OF ORIGINAL PHOTOGRAPHY

Intrepid runs lots of print ads so we needed a lot of photography. We spent a week bobbing up and down in the ocean after a hurricane shooting video and images of 5 boats. Then we dried off and created a bunch of ads and a series of elegant model specific brochures.

Original Photography

410 Evolution Brochure

AMAZING TAKES TIME

Making high-end, custom boats takes time. In fact, the backlog and time it takes to make them is 18 months to be exact. So we found a way to turn this waiting period into a positive. We searched for other amazing things that took the same length of time or less to build. And then we compared that with the time it takes Intrepid to make one of their amazing boats.

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