When Valley National Bank joined forces with US Ameribank, it seemed like the perfect time for a facelift of sorts. Or as we ad folk like to call it, a rebrand. So we started with a simple streamlining of the name and gave the identity a more modern, contemporary design. And we kicked it all off with a big announcement about Valley being added to the NASDAQ in, where else, Times Square. We followed that up with quick, fun social videos announcing the change.