Valley Bank

When Valley National Bank joined forces with US Ameribank, it seemed like the perfect time for a facelift of sorts. Or as we ad folk like to call it, a rebrand. So we started with a simple streamlining of the name and gave the identity a more modern, contemporary design. And we kicked it all off with a big announcement about Valley being added to the NASDAQ in, where else, Times Square. We followed that up with quick, fun social videos announcing the change.


Working closely with our partner, Valley Bank, we created a new campaign with them that is all about empowering their customers to succeed in every pursuit they have in life. Because Valley has the goods and drive to make you possible. And now they have the campaign that says so in print, outdoor, digital, social and video.


We did a heavy push in outdoor that included standard and digital billboards, transit shelters as well as airport terminal signage and mobile charging station videos at the gates.

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