Social Media Marketing
Social media changes and shifts and new opportunities pop up all the time. At EraserFarm, we can help you navigate through it all to connect with customers in powerfully emotional ways. This is the kind of emotional work that always answers three questions: Is it relevant? Is it disruptive? And is it shareable? And the answer to every piece of content we create is yes because our social media marketing services are grounded in insightful strategy born from research. We manage every social media plan for LinkedIn, Instagram, Facebook and create all of the content for these platforms as well.
The power of social media marketing.
With over 1 billion monthly active users, Instagram continues to grow fast and furious. By the end of this year, it will have 107 million U.S. users and rise to approximately 126 million by 2023 with 40% of American adults using it. It’s still the king of social media and we are a social media agency that knows the ins and outs of IG. We harness real, emotional benefits that the customer connects with to become an advocate for your brand.
It’s vital to partner with an agency specializing in Facebook marketing. After all, it has 2.80 billion monthly active users and 1.84 million of them use it on a daily basis. It’s the leading social platform, reaching 59.0 percent of social media users. Perhaps most importantly, more than 200 million small businesses around the world using Facebook’s tools. We use strategy and research to hone in on the best, most relatable message for each social media marketing plan.
LinkedIn has over 740 million users in more than 200 countries and territories across the globe. 57% of the users are male and 43 percent are female of the over 740 million users in more than 200 countries. And 25% are senior level influencers. Not surprisingly, it’s the biggest business social media site. All the more reason to lean on an agency that specializes in LinkedIn marketing. And one that works collaboratively with you to generate powerful, dynamic messaging.
How EraserFarm helps you share your brand story.
Before we ever put pen to paper, we dive into research and brand strategy. Everything from qualitative and quantitative research and stakeholder interviews to social listening. We start with a real human truth to create content that connects with people on an emotional level. Which is important because 98% of consumer’s purchase decisions are driven by emotions. This arms us with the foundation to deliver the right content to the right people at the right time.
Let us break it down for you.
Advertising on Facebook can be a great way to grow your business. But if you do it wrong, you can waste a lot of money on Facebook Ads. We know how to send traffic directly to your website, grow your community with “likes” for your company page, get more exposure on your content and build links and send traffic to your email newsletter signup page, or event signup page. It’s a great way to elevate your sales in a short amount of time, at the lowest possible cost.
This is a highly visual platform. So we use targeted keyword research based on an analysis of current and competitor keyword use, as well as trending keyword and hashtag usage. We increase brand visibility by utilizing customized descriptions infused with keywords and trending hashtags. We identify key influencers to increase followers and promote engagement, ultimately increasing brand visibility and driving traffic to your website.
Through a robust presence on LinkedIn, we help you reach your most qualified prospects on the world’s largest professional network. Our LinkedIn Ads lead generation strategy targets & engages your most qualified decision makers, driving them directly into your sales funnel. Sponsored posts, retargeting ads, txt ads…you name it, we have the experience to take your digital marketing efforts to the next level.
Whether it’s your first incursion into the Twitterverse or you’re unhappy with a current campaign, our digital marketing specialists can implement a comprehensive Twitter strategy with the chops to raise brand awareness, boost traffic and sales, enhance customer relationships, and deliver the best possible return on your investment.
Snapchat
Storytelling is at the core of Snapchat’s content. This makes it an ideal platform for marketing in the digital age. Our multi-step process includes research and strategy, development and execution, monitoring your Snapchat ads, refining the campaign and reporting data so you fully understand the powerful ROI we’ve delivered for your brand.
TikTok
While Instagram videos utilize heavy editing, professional studio lighting, makeup, and camera work, TikTok users share experiences in the raw, making for more relatable and authentic Influencer content. And from TikTop TopView Ads, Brand Takeover Ads and In-Feed Ads to Branded Effects Ads, Influencer Marketing and Branded Hashtag Challenges, EraserFarm can help you get the most out of this platform
Content Marketing FAQ’s
B2B and B2C are the two business marketing models where sales are the end result but this doesn’t make the two business models alike. B2B is an acronym for Business to Business and is a type of commercial transaction where the purchasing and selling of merchandise are performed between two businesses. Business to Consumer (B2C) is where the business sells its goods and services to the final consumer.
Measuring content marketing effectiveness can be as simple or as complicated as you make it. A good start for us is measuring marketing effectiveness on a monthly basis by tracking your marketing goals, KPI’s (Key Performance Indicators), your plan for gathering this performance information, and who will be responsible for collecting and reporting this data.
When you’re trying to generate more leads and drive sales, developing a sound content strategy is often the best place to start. Suffice it to say, having strong, relevant content and a healthy sales process go together like peanut butter and jelly. You simply have to know who your audience is and invest in the right content resources to serve them.
Social media marketing is making use of social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. It’s the type of marketing that influences companies to reach new customers and increase brand engagement with their existing customers.
Content marketing is all about the creation and distribution of valuable, relevant, and consistent content. The objective of content marketing is to attract and retain clearly defined audiences and profitable customers. It’s an integral part of social media marketing and a method for brands to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping consumer perception.