The Flipside of User Generated Content Consumer distrust. It’s a problem that runs through a marketer’s nightmares like a runaway train. User Generated Content is a... September 15, 2017
EraserFarm Selected as AOR to Help Re-envision OttLite. National Consumer Packaged Goods brand, OttLite, has chosen Tampa-based EraserFarm as its agency of record. The partnership was a natural... May 26, 2017
The Surprising Way to Win in the Digital Age Technology has caused major disruption. The Digital Revolution has impacted almost every aspect of daily life. It’s torn down global... May 20, 2017
The Secret to a Great Agency + Client Relationship How many times have you heard that? That there’s no “I” in team. The reality is you rarely accomplish something solo. The people... May 15, 2017
What Every Client Wants to Hear I can’t tell you how many articles I’ve read that talk to what “every young account person should know.” The... April 20, 2017
6 Reasons Why Video Content is Better Than the Written Word 1. Millennials have ADD With Twitter, Facebook feeds, and being able to text instantaneously, it’s not a surprise that younger audiences... April 12, 2017
What’s Better – Agency or Client Side? Eeny, Meeny, Miney, Mo … Choosing your career path is a big decision – no doubt. But, sometimes life presents... April 3, 2017
5 Rituals to get you to that Big Creative Idea As a writer, sometimes the hardest thing to do or the biggest fear to overcome is uncovering that big creative idea.... March 5, 2017
Drive Business with These 3 Trends 1. Mainstream Multiculturalism Never has America’s under-18 population been more racially and ethnically diverse. A bare majority —52%— of children... February 25, 2017
