Is there a difference between B2B and B2C content marketing?

B2B and B2C are the two business marketing models where sales are the end result but this doesn’t make the two business models alike. B2B is an acronym for Business to Business and is a type of commercial transaction where the purchasing and selling of merchandise are performed between two businesses. Business to Consumer (B2C) is where the business sells its goods and services to the final consumer.

How do you measure the effectiveness of a content marketing strategy?

Measuring content marketing effectiveness can be as simple or as complicated as you make it. A good start for us is measuring marketing effectiveness on a monthly basis by tracking your marketing goals, KPI’s (Key Performance Indicators), your plan for gathering this performance information, and who will be responsible for collecting and reporting this data.

How does content marketing drive revenue?

When you’re trying to generate more leads and drive sales, developing a sound content strategy is often the best place to start. Suffice it to say, having strong, relevant content and a healthy sales process go together like peanut butter and jelly. You simply have to know who your audience is and invest in the right content resources to serve them.

What’s the difference between content marketing and social media marketing?

Social media marketing is making use of social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. It’s the type of marketing that influences companies to reach new customers and increase brand engagement with their existing customers. Content marketing is all about the creation and distribution of valuable, relevant, and consistent content. The objective of content marketing is to attract and retain clearly defined audiences and profitable customers. It’s an integral part of social media marketing and a method for brands to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping consumer perception.

Marketing Strategy Services

Marketing strategy is in our blood. We designed our method with the stakeholder group in mind so expect shots of courage and new ways of thinking and working. We go above and beyond to help understand consumer motivations, decision-making, emerging trends and business capabilities to align brand actions to opportunity. Our researchers and strategists dig deep for key insights to drive the success of your business.

Explore our services to do just that:

Strategy & Research • Planning • Execution • Reporting • Optimizing

Let's have a chat

Marketing strategy are the bones that the idea is built from.

What We Do

We help brands and agencies to:

Connect to dots, rather than tick the boxes. Articulate what they stand for, but also, what they stand against. Challenge convention and defy expectations. Make strong connections through real emotional messaging. and provoke meaningful cultural shifts. We spent our careers at some of the top research, strategy and advertising agencies and discovered that the world was ready for a new approach. So when it came tp marketing strategy, the first thing we did was avoid big holding company overheads, red tape, and bloated salaries so we could pass that value on to our clients.

How We Do It

Every project starts with gathering existing research or executing new plans to garner that key human truth to build powerful, emotional campaigns and ideas. Without marketing strategy, it;s just a random stabs in the dark. We provide research & insights, vision & purpose, tagline/big Idea thinking, brand positioning, brand architecture and stories that are distilled into a powerful, single human truth. And we execute in new and unexpected ways to connect that idea to consumers ultimately inspiring them tp be brand advocates.

How We're Different

We are a team of researchers and strategists who care deeply about the success of your business. This means we go above and beyond to help understand consumer motivations, decision-making, emerging trends and business capabilities to align brand actions to opportunity. We work directly with founders, CEO’s and their direct teams to align business vision to cohesive brand strategy.. Whether you are going through leadership changes, entering new markets, launching new products, or are simply stuck or stalled. To solve that, we launch new innovations, refresh boring or tired brands, and architect new powerful business outcomes.

Tell your brand story with impact and conviction by starting with strategy and research.

Schedule a consult with us. Call Cindy Haynes at 813.296.6784 or email at Cindy@eraserfarm.com

Marketing Strategy FAQ’s

How is EraserFarm's approach ro strategy different?

Our work drives the culture strategy for how you do things—by aligning leadership around vision and purpose, codifying values, creating plans to evolve, inspiring employees with a strategic narrative, and weaving brand-building behaviors and mindsets into your company DNA.

How does strategy drive the brand experience?

Our work drives the brand experience for how you’re positioned and seen. We create a competitive difference, establishing key narratives, casting creative vision, and executing the brand across the most impactful parts of the business.

Why is brand strategy so important?

At EraserFarm, we create a strategic brand framework that aligns with the business goals and creates a high degree of cohesion for the master brand. The purpose of the framework is to define your brand’s meaning and message, and communicate the brand clearly so it’s easy to understand.

Do I need brand marketing for my brand to succeed?

Brands don’t sell themselves. Brands need champions. We help you oversee the implementation of your new brand and the idea it stands for. This ensures you have the right talent, training, and processes in place to take this idea where it deserves to go.