Is there a difference between B2B and B2C content marketing?

B2B and B2C are the two business marketing models where sales are the end result but this doesn’t make the two business models alike. B2B is an acronym for Business to Business and is a type of commercial transaction where the purchasing and selling of merchandise are performed between two businesses. Business to Consumer (B2C) is where the business sells its goods and services to the final consumer.

How do you measure the effectiveness of a content marketing strategy?

Measuring content marketing effectiveness can be as simple or as complicated as you make it. A good start for us is measuring marketing effectiveness on a monthly basis by tracking your marketing goals, KPI’s (Key Performance Indicators), your plan for gathering this performance information, and who will be responsible for collecting and reporting this data.

How does content marketing drive revenue?

When you’re trying to generate more leads and drive sales, developing a sound content strategy is often the best place to start. Suffice it to say, having strong, relevant content and a healthy sales process go together like peanut butter and jelly. You simply have to know who your audience is and invest in the right content resources to serve them.

What’s the difference between content marketing and social media marketing?

Social media marketing is making use of social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. It’s the type of marketing that influences companies to reach new customers and increase brand engagement with their existing customers. Content marketing is all about the creation and distribution of valuable, relevant, and consistent content. The objective of content marketing is to attract and retain clearly defined audiences and profitable customers. It’s an integral part of social media marketing and a method for brands to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping consumer perception.

Marketing Video Production

When it comes to video production and creation, we don’t just bring creative ideas to life. We bring them to life efficiently, with superior craft and quality. No matter the timeline, budget size, or creative challenge, we are small and nimble enough to adapt to anything, anywhere at anytime.

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Video Marketing is King

It’s no secret that videos have become the most popular choice for content consumption today.

82%

Online videos will make up more than 82% of all consumer internet traffic this year — 15 times higher than it was in 2017.

85%

As of January 2018, 85% of all internet users in the United States watched online video content monthly on any of their devices.

78%

78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see even more video content this year.

Work That Works

We never do creative ideas for the sake of creativity. It has to be strategically sound and make sense before we ever put it down on paper.

Here’s how we do it:

DISCOVERY

In an age where everyone does everything on their phones, mobile responsiveness is crucial for survival and competition. We take the stance of ‘mobile first’ and never lose sight of the experience needed to capitalize on customers that are both in front of a desktop monitor and hovering over their phones.

But before we do anything. we want to get to know you and your brand. To begin any process together we need to know what makes your brand tick and where you see room for improvement. This way we can create the best video content for positive results.

CREATION

The user comes first. In the digital market you have a very small window to grab their attention. That’s why we make sure all video content is optimized for every possible key user at every step so the idea and design will be structurally sound. And because we really dig in to understand your brand, we find unexpected and emotionally charged way to create stories, and we have the experience to listen to your vision, compile a plan, and create videos that speak to what you want to say.

Human Made

We will never know your brand as well as you but we’ll do our darndest to. And we get to know who your customers are (and who they could be), and create video content that connects with them on a real, emotional level that doesn’t feel like “advertising”.

We Do It All And We Do It Well

We specialize in motion graphic design, brand, explainer, corporate, and event production video. But we are very collaborative and love to partner with our clients to create impactful and appealing videos. Our approach spans the spectrum of goals. Like expanding your reach on social media, increasing email open and click rates, and building a connection with your target audience to turn them into advocates for your brand.

Video Content On Brand, On Point, and On Budget.

Regardless of your production budget, we create powerful, engaging content around it so we never create ideas that are impossible to execute. It’s not the size of the budget. It’s the size of the idea and that approach allows for dynamic ideas no matter what the budget.

Your Brand Has A Story. Let’s Tell It With Video.
Let’s talk and get to know each other. And then we will dive in and get to know your brand, your customers, and your objectives. And create video content that is relevant, disruptive, and sharable.