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Valley Bank

When Valley National Bank joined forces with US Ameribank, it seemed like the perfect time for a facelift of sorts. Or as we ad folk like to call it, a rebrand. So we started with a simple streamlining of the name and gave the identity a more modern, contemporary design. And we kicked it all off with a big announcement about Valley being added to the NASDAQ in, where else, Times Square. We followed that up with quick, fun social videos announcing the change.

valley bank embossed logo

What better place to make a 400,000+ impression on folks than the one place that delivers that each day?

valley bank Times Square billboards