THE STRATEGY BEHIND THIS WORK

strategy icon
STRATEGY

Intrepid Powerboats - One of a kind. One at a time.

Since Intrepid makes boats one at a time that are one of a kind, they asked us to help them custom build their brand. So we custom made communication touchpoints in print, metal business cards, social, video content, website design and some unusual uses of traditional media placement.

Watch the brand positioning video
Intrepid laser cut metal business card
Intrepid laser cut business cards

Using traditional media in a different way paid off. We ran simple classified ads in the marine sections of newspapers around the country touting what wasn't for sale.. The client sold $2 million worth of boats from ads that cost roughly $250.

classified ad mockup