How Quality Brand Videos Elevate the Customer Experience 

Anywhere you look, videos are waiting for you to notice them. From billboards off the side of the highway to advertisements while watching your favorite show and, of course, social media, there are billions of videos in every corner of our lives ready for viewing. 

And whether we like it or not, we know why they are there. Videos captivate people and build an emotional connection, making them one of today's most effective marketing tools. 

Yet, with so much content available, your videos must stand out for viewers to see them. Sure, ads can be effective, but brand videos are even better. So, how can you work this trend to your advantage? Learn how to create a brand story video below to charm viewers and increase sales! 

What Is a Brand Video? 

A brand video is a promotional video that communicates a business’s brand story. This short video shows the brand’s values, mission, and purpose in an exciting and meaningful way. 

Notably, a brand video is much more than a video ad. These videos establish a brand identity for the company so that the business can promote trust and build brand loyalty. Brand videos tell a story and create a connection with the audience by sharing the brand’s personality rather than only focusing solely on selling a new product. 

This isn’t to say you can’t include products or services in the video. However, the best brand videos focus on creating an engaging experience that resonates with users long after the video ends. 

Some common types of brand videos include: 

  • Behind the scenes 
  • Brand profile 
  • Case study 
  • Company culture or story 
  • Explainer video 
  • Event video 
  • How-to or tutorial video 
  • Product video 
  • Testimonial video 

Why Do Brand Videos Work? 

A brand video for business promotion works because it provides a first impression to visitors. First impressions are incredibly powerful, especially when it comes time to make a purchase. A solid first impression will often persuade a customer to follow through with buying your product or service. 

Additionally, brand videos allow your business to differentiate itself from competitors. You can show potential customers why they should choose your company over others. 

Yet, don’t forget that video content is fundamental for a successful content marketing campaign and search engine optimization (SEO). So, while these videos help sway customers to “buy now,” they also help your marketing efforts and bring even more new customers to your doorstep. 

What Makes a Successful Brand Video? 

There are several characteristics and features of an effective brand video to know that lead to more conversions. Follow the advice below from marketing video production experts to make the best brand video possible for your company. 

Clearly Defined Goals 

When creating branded video content, it’s imperative to have a goal in mind. Do you want to increase brand awareness, drive sales, or engage with your audience? 

A clear goal helps you create a tailored video to achieve the objectives. 

Eye-Catching Images 

Don’t rely on video templates. While stock images and videos can be helpful, you want to ensure your videos have original, high-quality, captivating visuals. Use elements like: 

  • Colorful backgrounds 
  • Graphics 
  • Music, sound effects, and voiceovers 
  • Text overlays 

Compelling Storytelling 

Just as important as the visuals is the story. Brand storytelling is all about engaging and connecting with your target audience. Focus on telling a compelling story that showcases the company’s core values rather than lengthy customer testimonials. 

Yet, to do this, you must understand who they are. What are their demographics, interests, values, and pain points? What social media platforms do they use? If you don’t understand what they care about, you won’t be able to connect with them. 

Once you understand your target audience, you’ll have what you need to create a video that will leave a lasting impression on them. 

Some of the best video examples that showcase compelling storytelling include: 

  • Apple - “Think Different” 
  • Coca-Cola - “A Coke Is a Coke” 
  • Dove - “Real Beauty Sketches” 
  • Lego - “Rebuild the World” 
  • Nike - “You Can’t Stop Us” or “Dream Crazy” 
  • Spotify - “Let the Song Play” 

Working with a branding agency to create a storyboard is the best way to craft a video that will engage your target audience. 

Brand Messaging 

You must determine the best way to speak to your viewers. Consider how you would address those from different generations, such as Gen X vs. Millennials vs. Gen Z. Similarly, speaking with B2C customers will take a different tone than speaking with company executives. 

Whatever tone you take, align all your marketing materials to that tone. The message should remain the same throughout. 

Further, consider who you partner with to share your message. For instance, to connect with younger generations, consider employing influencer marketing tools to achieve your goal. 

Your Style 

The story alone doesn't make a good branding video. You need to add your style or personality to make it lively. 

For example, you may consider combining real video with animation or using whiteboard animation. Think about the fonts and colors you want if you’re using text. The music can also help convey your company’s unique style. 

The more you can distinguish your style, the better you can create brand recognition. 

Your Positioning 

What is your business’s unique selling point (USP)? Do you have a clear position that makes your business stand out? 

Ensure the video showcases your own brand or what makes your company unique compared to competitors. Whether it’s a new app, sleek clothing design, or an essential service, shout it from the rooftops! 

Clear Calls to Action 

Although your brand video should engage and inspire brand awareness, the call to action must be crystal clear. Viewers must know what the next steps are. 

Maybe you want them to sign up for your email list or subscribe to your channel. On the other hand, you may want to direct them to make a purchase. 

With a clear call to action, viewers can act fast after the video ends. 

Create Quality Brand Videos with EraserFarm 

Brand videos are a fantastic way to connect with your target audience and convert potential customers to returning ones. 

If your business is ready to partner with a creative video agency to create branded content, let’s have a chat! At EraserFarm, we work with companies of all sizes to develop high-quality, standout videos. 

Yet, we do much more than create brand videos. In fact, we can help create any type of video you need. So, reach out today, and let’s discuss enhancing your video marketing strategy! 


How to Create a Brand Story Video

On YouTube alone, users upload a staggering 5 billion videos a day. 

With that many videos on various online platforms, creating high-quality content for your video marketing strategy is essential, so your ideal customers can find you. 

Additionally, you should build a brand for your company or small business to really connect with customers. Instead of just a business, a brand allows you to build relationships with potential customers and retain them as loyal buyers. 

And one of the best ways to build brand awareness is by creating a brand story video. Without further ado, let’s dive into how to create a brand story video that will connect with your target audience! 

create a brand story video

Determine Your Video’s Purpose

Before making video content, you must identify the purpose or the ‘why.’ 

Your ‘why’ is the common ground you share with your clients; your desire to fix a problem drives your ‘why.’ 

Clearly define your goals for the video before you strategize the content. This ensures your video meets the mark. Plus, your production company will need to make fewer edits after filming. 

Identify What Hooks Your Audience

When creating a video strategy for your brand video, you should always begin with a fantastic hook to grab the audience’s attention. Without it, no one will watch past the first few seconds of the video, even if you’re telling a good story. 

Building an initial emotional connection is the perfect way to start a compelling brand story. 

Yet, to craft a hook that works, you need to know your target customer inside and out, including their pain points and desires. Then, you can be intentional about the message you’re sending to them. 

Don’t forget to include subtle brand elements in the hook, as well, for maximum effect. 

Make a Plan for Your Video

At this point, you must also decide what type of video you want to make and the information you’ll share. Some examples of video content include: 

  • Behind-the-scenes (BTS) videos 
  • Case studies 
  • Company culture videos 
  • Explainer videos 
  • Interviews 
  • Meet the team or employee spotlight videos 
  • Mini documentaries 
  • Origin story videos 
  • Product demos 
  • Q&As 
  • Testimonials 
  • Tutorials 

If you’re unsure what type of video to make, look at your general marketing plan for guidance. It can help to see your overarching marketing goals to identify which video will fit best into your strategy. 

Also, it would be best if you started coming up with the concept of the video and the elements you want to include. For example, which employees will be in the video? Will you need voiceover or animation elements? What’s your budget? 

Now is the time to nail down all the details. 

write a brand story video

Show Your Brand’s Story in a Relatable Way

You’ve probably heard it a million times, but video storytelling focuses on the ‘show-don’t-tell’ concept. Show customers your brand values so they can see what sets you apart from the competition. 

Simultaneously, you should do this in a relatable way. Your customers want to feel seen and heard. Don’t let the video be solely about the company. 

Spotlight the viewers. Tell them what you’re doing as a business owner to solve their problems. The more your video resonates with customers, the more successful it will be. 

Incorporate Your Brand’s Visuals and Sound

To drive home your brand message, use all aspects of video content, such as editing, music, and visuals. You likely already have brand colors, so definitely integrate them into the video, too. 

Whatever visuals customers connect with your brand, you want them in the video to lay the foundation of your story. 

Be Creative and Unique

Often the most overlooked tip regarding how to make a brand storytelling video is to think outside the box. There are no rules for content creation, so you can be as imaginative as you want. 

When you tell your brand’s story, break free of all previous preconceptions. Go big and push the envelope! Forget video templates and come up with something uniquely different. 

As long as you stay true to your brand, be bold with the videos you create. It will help you stand out. 

Include an Effective Call to Action

Every great brand story ends with a call to action (CTA). Your viewers must know what the next step is after the video ends. 

Typically, you use a soft CTA rather than a hard sell for a brand video. The takeaway won’t be to “Buy Now!” as you don’t want to come off too strong. 

Instead, you want the viewer to search for more information about your company and how to do business with you. Remember, the brand video is often part of the beginning of the journey. The viewer is at the early stages of the sales funnel. 

So gently guide them in the right direction, using action language that empowers your audience to make the next move. 

Share Your Brand Story Video Online

Social media is an incredibly powerful tool, especially if you know how to use it to your advantage. Even if you don’t create a video specifically for social media, you can still post it on your channels. 

This allows you to access more people with one video, thus maximizing its return on investment (ROI). When posting on social media, use the metrics and analytics features to see the best time to post. Also, include a creative caption and some hashtags. Following this video production guide can also give you more ideas for sharing your video. 

If you’re making a video specifically for social media, decide ahead of time which platforms you want to use. This will help you determine which video format is best. 

Get Help Creating an Engaging Brand Story Video

Creating a brand video that has a broad reach and brings customers to your doorstep is possible when you follow our advice. 

But if you still have questions about how to create a brand story video, let’s have a chat! Our team of creatives has the skills and expertise to make amazing videos for your business. 

In addition to marketing videos, we also make other types of content. So let’s discuss your marketing goals and create an action plan together that will drive memorable messaging and brand enthusiasts. 


Why Content Marketing Is Important for B2B Brands

Why Content Marketing Is Important for B2B Brands

Data from Hubspot shows that in 2021, video content was the most shared content type used in content marketing strategies. Amazingly, almost 70% of content marketing services agencies reported it was their primary form of media!

However, video content is far from the only type of content businesses can create for their content marketing strategy. The content types are endless, from infographics and white papers to case studies, webinars, and podcasts.

Regardless of the content you create, the point is, content is still king. (Yes, we’ve been saying this for years, but it’s still true.) Business-to-business (B2B) companies must create quality content to find new customers.

But content marketing does more than just find qualified leads. So let’s get into why content marketing is essential for B2B companies.

What Is B2B Content Marketing?

B2B content marketing is when companies create and distribute different content formats for the following purposes:

  • Expand audience
  • Build trust
  • Create demand
  • Educate clients
  • Establish authority
  • Find leads
  • Generate interest

While deeply connected, content marketing differs from social media marketing in that social media marketing drives engagement through interactions, and content marketing directs potential customers to the company’s website.

How Is B2B Content Marketing Different Than B2C?

B2B digital marketing is about generating leads and forming relationships since the buyer’s journey can take several months as they work through the sales funnel. It’s similar to inbound marketing, where you create content that aligns with your target audience and fosters long-term relationships.

On the other hand, B2C digital marketing focuses on brand awareness and sales. The goal is to quickly reach and convert the target audience into paying customers. Since the buying journey is much quicker than with B2B sales, there isn’t as big of a focus on relationship building.

Why Is B2B Content Marketing Important?

Want to increase your B2B sales? Create good content. Various studies have proven its success time and time again. So let’s explore more in-depth why having a solid content marketing plan for your company is key.

Cost Effective

Content marketing is a much more cost-effective way to increase your business’s online visibility than other digital marketing efforts, such as email marketing.

Although search engine optimization (SEO) doesn’t end with content marketing, it plays a vital role in boosting organic traffic. Keyword targeting, link-building with backlinks, and regular posting will improve SEO through content marketing.

Ergo, it’s a no-brainer why content creation makes up a significant portion of a business’s marketing budget – it has an excellent ROI.

Help B2B Buyers With Purchasing Decisions

As a business, you’re a thought leader in your industry, and content creation is the perfect way to share your knowledge with B2B buyers.

Think about creating long-form how-to articles or instructional videos. Additionally, you can get inside your customers’ heads to figure out their pain points – and then show them how your product or service tackles them as the perfect solution.

Essentially, each piece of new content you create has the potential to develop trust, establish credibility, and demonstrate to decision-makers why they should buy from you.

Long-Term Results

Evergreen content is content that always stays relevant, increasing your content’s longevity. You can maximize your content by cross-posting it on various social media platforms over time, and it will always stay fresh. Way more bang for your buck.

You can also share this valuable content with your sales team, which they can use with customer outreach. Even your customer support team can use these pieces of content to help with customer inquiries.

And if you’ve done your job right and your evergreen content ranks well, it will continue to direct clients to your website.

Generate High-Quality Leads

Your business should absolutely use content marketing to generate leads. Once you know your buyer persona, you can create content that leads them through the buyer’s journey. Your content will encourage potential clients to continue the sales funnel, eventually leading to more conversions.

Then, follow analytics and metrics to tweak the content you create or when you share social media posts. This way, you can maximize how many potential customers you reach. For instance, if you find your LinkedIn posts falling flat, change your content or choose another platform to post on.

Further, according to the Content Marketing Institute, content marketing is also the most significant driver in demand generation. 83% of marketing teams said it was the most effective strategy to generate demand, with SEO and paid advertising trailing behind.

Stay a Step Ahead of Your Competition

Even though the data shows that high-quality content is best for lead generation, many businesses still aren’t living up to what customers want.

When you don’t put effort into the strategy, you’re basically handing customers directly to your competition. So instead, analyze what your competitors are doing and outpace them with an even better approach. For example, if you notice their informational videos are performing well, invest in creating high-quality videos of your own. (And ideally, ones that are better!)

All in all, create engaging, educational, personable, and shareable content.

Build Connections & Create Trust

Through thought leadership, you can create brand awareness, which, in turn, builds trust. When customers trust your word, not only will they buy from you, but they will become return customers. They will also tell others about your product or service, bringing even more clientele to your door. Developing a positive reputation for your business is priceless.

Create Organic Website Traffic

Your content marketing efforts should always keep in mind the long-term goal: to generate leads through search traffic growth. Thus, your content should consistently send people to your website, increasing organic traffic.

While paid advertising can help you in the short term, it’s an expensive long-term strategy. When you invest in creating high-quality educational content, you will spend far less while maximizing exponential growth.

Start Building Your B2B Content Marketing Strategy

If you’re looking for professional advice or assistance with your B2B content marketing campaigns, let’s have a chat! This is exactly what we do best at Eraser Farm. Contact our team to learn more about our services and how we can help.

 


What are Creative Services | Your Guide to Creative Services

PR Newswire reports that the creative agency market will have an incremental spend of more than $320 billion between 2021 and 2026. The increased spending for creative services proves that businesses need fresh ideas to keep their customers interested and engaged.

But what are creative services exactly?

Creative services are basically creativity for hire - like writing, design, and production - that give your business some oomph. They handle the creative messaging that lets the world know your business exists. You can tap into these services at design studios, advertising agencies, and branding agencies. Creative agencies play a vital role in helping businesses stand out in their market and increase profits. So why should your business consider hiring one? Let’s see what makes them worth your while!

What Services Does A Creative Agency Offer? 

A creative agency provides marketing initiatives and creative solutions to help businesses improve their marketing, ad presence, and brand identity. They can help your business with any creative strategy, work, or promotion. This includes:

  • Advertising, brand, content, marketing, or social media strategy
  • Measurement and analysis
  • Content creation
  • Communication services such as media buys, paid placement, sponsored content, influencer marketing, and PR

You’ll find the following positions in a creative services company:

  • Account manager
  • Art director
  • Brand and content strategist
  • Copywriter
  • Creative director
  • Campaign director
  • Editor
  • Graphic designer
  • Producer
  • Videographer
  • Web designer or developer

How a full-service creative agency provides its services can vary from company to company. For example, some creative agencies work within a specific industry, such as plumbing or HVAC. Other agencies may only work in-house for a large corporation. At EraserFarm, we’ve worked with many clients in diverse industries, such as food and beverage, medical, and nonprofit sectors to invigorate the brand voice and get messaging out there to be seen and heard. We love showcasing what our teams have created - take a look at  our creative work to see some of our best creative projects to date. Creative agencies can offer an extensive range of services, but we’ll focus on four of the most common services available below. 

Advertising Services

Most businesses don’t have the knowledge or bandwidth to create and execute a successful advertising campaign. They also often know what they want to say, but don’t know how to say it. Thus, a creative agency will generate advertising ideation based on market research to understand the target audience and oversee the execution of the campaign. And they’ll do it in a way that sounds like your authentic brand. Depending on the campaign, the agency may need to hire out some of the services. For instance, the designers at a creative agency can create a billboard, but they may need to hire another company to print and hang it.

Consulting Services

You can hire a creative agency to consult with your business on a variety of topics. Some common examples include:

  • New products or services
  • How to lower marketing overhead
  • New markets and demographics to target

If you require consulting services for many aspects of your business, a full-service agency in your area is your best bet.

Design Services

If your business needs to revamp its image or create new promotional materials, a creative agency can help. Whether you need a new logo, design templates, or even new signage, you’ll want the design expertise of a creative or design agency.

Digital Services

Digital marketing has increased global touchpoints, but IT demands can be intimidating unless you have experience in the field.  With the growing importance of technology, many creative agencies now offer expert digital services. Using digital services can create an entirely new user experience. Even making technical advances to your website or app can go a long way with new and returning customers. Digital offerings can also give your customer an immediate answer or pathway to a solution for those with an urgent need, or even entertain them. 

What’s the Difference Between a Creative Agency & Other Agencies? 

A creative services company is an umbrella term that can include other agencies. Different agencies you may be familiar with include:

  • Ad agencies
  • Design agencies
  • Digital agencies
  • PR agencies
  • SEO agencies
  • Social media agencies

While these agencies have a specialized focus, a creative agency usually encompasses more than one of these services. For instance, when a business works with a digital agency, they are working with a company that focuses on a specific digital space instead of a company that has a more diverse list of services.

How Can a Creative Services Company Help Your Business? 

There are many ways creative services can help grow your business. Below we highlight the top five benefits to consider.

Brand Strategy & Identity

Your brand identity drives every aspect of your business, such as

  • Your tone
  • The design of your website and business cards
  • How employees speak to consumers
  • Your pitch to prospective clients

A creative agency can help you craft a brand identity that aligns with your target audience. Then they will create a brand strategy that is the driving force behind your business. This includes everything from copywriting and graphic design to brand standards and competitive analysis.Having a polished brand identity and strategy can help make your business recognizable and memorable.

Brand Engagement

After implementing your brand strategy, a creative agency can help you analyze how well customers respond to it. Examining and interpreting data is crucial in driving brand engagement.Your business can use the data to take actionable steps toward increasing customer engagement.

Video Marketing

Video marketing often helps improve a business’s success on social media and search results. Data shows that video content generates leads and enhances engagement. Although anyone can do their own video production, having the professionals of a creative agency handle your production is best. They can take care of the strategy, scriptwriting, post-production, and everything in between. This will give your video marketing what’s called “high production value,” so that your messaging shines through and gets your customers interested in what you have to offer.

Social Media

Social media marketing may seem easy to handle in-house, but realistically, building a strong social media presence takes a lot of time and effort. When you join forces with a creative agency, you don’t have to worry about spending hours figuring out which platforms to join or what content to create. Instead, a creative agency can easily help your business develop a winning social media strategy.

Digital Marketing

The world of digital marketing is admittedly overwhelming, making it difficult to know where to spend your ad dollars. However, a creative agency can use data to understand where your customers are on the internet and how to reach them best.

Should you invest in SEO, content marketing, or PPC marketing? The professionals at a creative agency will be able to tell you, and they’ll craft a plan to maximize that investment.

Get Started With Creative Services in Tampa

At EraserFarm, we offer a personalized, boutique creative agency experience. Want to create brand loyalists? We know how to do it. Need help with an overall marketing strategy? We got you! Our agency is small - on purpose. Our team works closely with each client to create tailored marketing and creative solutions that build an emotional connection with your consumer. 

We’d love to have a chat. Reach out to us today to book in, and find out how we can help grow your business.


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What Is an Advertising Agency? | The Ultimate Ad Agency Guide

Today, quality alone is insufficient to sustain a business; you also need to portray your products and services in a manner that attracts customers. If you do not have your own marketing staff specializing in this area, it can be difficult to achieve effective results with your advertising. The solution, oftentimes, is outsourcing your advertising tasks to an ad agency. 

Advertising agencies are a type of creative agency that ensure your products and services attract your target audiences while staying consistent with your brand’s image. Their aim is to create impactful, visually powerful content that captures your target market’s attention and brings customers to you. Let’s look at their work in detail:

The Objectives of an Advertising Agency

Your advertising agency’s job is not as simple as to entice people to buy your products; in addition, their focus is on generating brand awareness and putting your story out in a way that you gain loyal audiences. While their primary goal is to get viewers to respond to your call to action, their secondary role is far more intricate – and perhaps more critical – and involves influencing people’s attitudes and perceptions. 

An effective advertising agency will keep your brand in the minds of your consumers, ensuring that when the consumer thinks about buying a product or service in your business niche, your business will be the first one they consider. 

The Functions of an Advertising Agency

The services performed by an advertising agency can include: 

Market Research

No effective advertisement can be planned without knowing your industry’s current market landscape. You may not have the best technology to stay on top of all market trends on your own, but an advertising agency makes it their job to know. 

Advertising agency experts monitor trends in consumer preferences and know what elicits the right responses. More importantly, they track your competitor’s marketing strategies to design advertising campaigns that distinguish you from other companies in your niche. As a result, your campaigns are planned after carefully considering all external and internal market factors. 

Design

Designing an effective advertisement is arguably the most important yet challenging aspect of marketing. It’s resource-intensive, time-consuming, and requires careful planning. It’s an advertising agency’s job to design ads that are impactful but stay true to your brand’s values and stories. They won’t make you choose between your brand’s culture and their version of a good ad; instead, they will integrate both of these into a combination that lands you customers who share your values.  

Media Planning

A well-designed advertisement will be of no use if you do not use the right platforms to leverage it. Advertising agencies know the trends in electronic media consumption, so they’ll design your campaigns accordingly. This goes beyond looking at popularity statistics, including your audience’s age, demographics, geographical region, and your product’s niche. Their strategic approach will ensure that your efforts and budget are spent in the right direction.

Endnote

To a business owner, their brand means more than a source of income. The brand story and connection – and the effort that goes behind design and creation – can be hard to portray if you do not have the right talent working for you.

An advertising agency will take this burden off of you and use its expertise to create content that represents you and lets consumers build connections with you. We’ll recommend that you outsource your marketing campaigns to experts so that you can focus on what you’re best at. Contrary to popular belief, the smaller an agency, the more closely it will work with you

Start the discussion today and contact EraserFarm for a consultation with a multifaceted advertising agency dedicated to communicating your brand’s unique personality.


What'ya know, fortunes do come true.

Sometimes fortunes do come true! So while we’ve been busy making great stuff, we haven't been too busy to find some new dance partners. EraserFarm is so very pleased to announce new partnerships with 8 new clients! And in no particular order, they are Reimagine Office Furnishings, Dermeleve (Anti Itch Cream), Tailored Twig, Carrabba’s Italian Grill, Bonefish Grill, Grable Plumbing, Treated Lumber Outlet and Solved By Tanna (Financial Solutions).

Reimagine Office Furnishings offers a unique combination of services and grade-A furniture brands, both new and refurbished. Their products and services include new and used office furniture, office cubicles and workstations, refurbishing services and complete project management and installation.

Dermeleve is a miracle cream providing much needed relief to patients suffering from the intolerable and unrelenting itch. Created by dermatologists, Dermeleve stops itch at its source, breaks the itch-scratch-inflammation cycle, is steroid-free and formulated to heal.

Tailored Twig isn’t your ordinary florist. Far from it, in fact. Tailored Twig blends layers of floral textures with foraged architectural elements to create a style that speaks to all of the senses by combining age-old design principles and a modern, dynamic approach to floral artistry. In Tampa Bay and around the world, they customize designs for their client's personal style and the distinctive venues. Working with world-renowned event planners, international photographers, and other strong collaborative forces have opened doors for Tailored Twig's design team to expand their knowledge and explore new inspirations.

As part of the Bloomin’ Brands family, Carrabba’s all began with the idea from two Sicilian boys from Texas who love to cook and eat. Using many recipes from their mother, time-honored Italian dishes in a fun atmosphere bring people together like family. Bonefish Grill focuses on every little detail of your experience, anticipates your needs, and provides personalized service that allows you to enjoy freshly prepared seafood in a comfortable, vibrant atmosphere.

Got a plumbing problem? Then you need Grable Plumbing. They’ve served the Tampa Bay and surrounding area for over 40 years. Grable has been serving customers throughout the communities of Lutz, Brandon, Carrollwood, Tampa Bay, and beyond, fully committed to providing homes and businesses with everything they need to keep their plumbing running smoothly.

Treated Lumber Outlet supplies all things for outdoor builds. Decks, porches, whatever you can think of to build, this massive supplier has all of the exterior stuff you'll need.

And last, but not least, Solved By Tanna is a financial and accounting solutions start-up by Tanna Mock. They take the time to truly understand your business and focus recommendations allowing clients to overcome their business concerns. Using a hands-on approach ensures their partnerships are profitable and businesses are set up for success.

We’re extremely excited to create award-winning work for each one of these clients and, as always, we are very appreciative to have the confidence from them to partner with EraserFarm.

 


How to Build a Brand for Your Company in 2022

There are over 30 million small businesses in the United States. With numbers like that, there's bound to be a few company's in the same industry as yours right nearby. These businesses are your competitors, and if you don't learn about business branding, they will steal your customers from you.  What's the best way around this? Build a brand. Building a brand is the first step to taking your company to the next level. Anyone can start a business, but brand building is what people remember for years to come. If you want to achieve massive success, you're going to need to learn how to build a brand.

This article will walk you through a brief introduction to brand building.

Define Your Brand Voice

Much has already been written about developing a great product and great advertising — so we're going to skip over that. Everyone in the world knows that if you want to bring in a high quantity of customers, you're going to have to have a high-quality product. But while many great would-be businesses come up with great products and spend considerable sums on advertising, they often fall behind. This is because they're not able to effectively great a brand voice. People don't simply encounter brands as companies. They encounter brands as personalities, similar to human beings. This helps them understand what a brand is all about and make decisions about products.

Manifesto Making

Your business has to have a clear, distinct voice, so people can figure out whether they like you or not. Make sure you come up with a brand manifesto that drives everything. This will make sure your brand has aesthetic and practical cohesion. A famous example of a brand manifesto is Apple's dedication to simplicity. Steve Jobs had an obsession with making things simple, and so everything, from the layouts of Apple's digital interfaces to the sleek designs, to the minimal white boxes, to the open-concept Apple stores, is based around simplicity.

Another example of a brand manifesto is the TV show Seinfeld's motto of "no hugging no learning". Larry David encouraged the writers and actors to make sure to never get sincere or sentimental, which turned Seinfeld from another sitcom into a new sort of show — the most popular show on television at the time.

Implement

When you implement your brand voice, you have to be unafraid to go all-out with it. Subtlety is not your friend in the 2020s. If you want your business to stand out from the crowd, you're going to have to make sure your voice is loud. 

Implement your brand's manifesto from the top down. Make sure every product is similar — and make sure that similarity fits your manifesto. Let the packaging, customer service, and advertising all feel like they're part of the same brand experience. 

Design A Great Website

Your website is your new front door. Digital advertising recently surpassed traditional advertising in revenue generated. There's a good chance that you're going to get significantly more business in your online shop than your in-person store. This means you need to have a great website.

The standards for a business's website have vastly shifted in the past ten years. The internet has aged exponentially, and styles that are only a decade old already look outdated and untrustworthy.

If your site is too crowded, too hard to navigate, buggy, or slow, there's a good chance that customers will assume it's going to load their computer up with a virus. Design a sleek and efficient website to give your customers the smoothest experience possible.

Be sure to have your contact information readily available only on your website. Attention spans are short in the 21st century. Unfortunately, if someone likes your product or the look of your service, but can't quickly find out where they can purchase it, your sale might fall through.

Make use of blog content to generate interest and SEO on your site. SEO, or search engine optimization, is the process of designing your website so that it gets ranked high on search engine results. You can improve your SEO by finding which exact phrases (keywords) your customers are using when they're searching for your product, and creating content that people stick around to read.

Get On Social Media

Social media isn't just about hanging out anymore. Businesses that make use of social media effectively unlock new realms of possibility for brand voice development. Ones social media posts can easily act as ways to communicate the unique and dynamic voice of your brand. You can stagger timeline posts and stories (on Instagram) to get a mixture of more professional and more casual content. On top of this is the interactive element of social media platforms. Stick around long enough, and people will comment on your posts and direct message you, giving their opinions and asking questions. Respond to each of these interactions in your brand's voice and you'll further the understanding that your business is a personality. People will get to know your business well. They might even start talking about just how cohesive your brand is.

Make sure that your social media pages link back to your website, so you can generate more traffic, bring in more customers, and improve your SEO.

To learn more about social media marketing trends, check out this blog we wrote on the subject.

Learn How To Build a Brand

If you want to succeed in business in the 2020s, you're going to have to learn how to build a brand. Brand building is the best way to take your business to the next level. No matter what you do, make sure that the brand you build is communicated in every step of your process. Let people know what you stand for, and they'll think you with their patronage.

For more information on company branding and branding tips, contact us at Eraserfarm today.


brand image

Image Is Everything: Why Visuals are Important to Brand Marketing

A brand image tells a story about your business. It gives an impression regarding what your consumers think about your business. This is why visuals are important in your business. They can tell your story and make it memorable to your customers. But what exactly does a brand image do for your business? If you're unsure of what brand image can do for your business, here's a guide that can help. It will give you insight into why you need a brand image to create a lifelong customer.

Brand Image Tells a Story

Every brand should tell a story. The story should be about the consumer and how it helps them solve a problem. When someone buys your product, they should feel something. They should feel as if their problem is solved when they buy your product.

A brand image should immediately give a customer that feeling of satisfaction. That image should convey a message. For example, Coca Cola's brand is associated with happiness. When people drink this soda, they think it will give them happiness because that is what the brand tells will happen. The brand image of Coca Cola also sends this message to the consumers. When someone sees an image of Coca Cola, they think happiness and how it satisfying the drink is.

If you want a brand image to resonate with your audience, you want it to tell a story about your business. You want it to tell the consumers something if they buy the product. That's why you should invest time in creating an image that sticks in the mind of your consumers.

Brand Image Is a Part of Social Media

With more images and videos apart from everyone's marketing strategy, especially on social media, it shows the value of a brand image. It shows why you need a brand image to be a part of modern culture. If you want to be a part of the digital age, you will need a brand image. You can use your brand image to post on Instagram, Facebook, Twitter, and other social media sites. The more you post your brand image or have a recognizable logo that represents your business, the more likely you will be able to stand out from your competitors. Your brand image will make you distinct. You will also become more identifiable with your target market who is on social media. When you have an identifiable mark on every image you post on social media, it becomes associated with your business.

People are more likely to remember your posts because they know the brand associated with it.

Images Resonate With Your Target Market

The brand image also resonates with your target market. If your brand tells a story about your consumers, then the brand image should also convey a visual story about your consumers. That's why it's important to think about what's involved when you create a brand image. You want something that reflects your consumer. You want something that stands out from your competitors and gives a visual cue to your consumers that you can help them.

It Starts With Relationships

Your brand's image always starts with the consumer. It starts with a relationship. When you identify your target market, you want to build a relationship with them around trust. You also want to show how authentic your business is to your target market. Building trust requires you to show areas of your business that represent authenticity. A brand image of your team, of your customer service, and other parts of your business is all part of representing the brand's image.

Your Brand Image Should Reflect the Values of Your Business

Ultimately, your brand image should reflect the values of your business. It should reflect your customer service. Images in videos and pictures are also a reflection of your brand's culture. If you had a food business, brand imagery is especially important. You want the images to show the best pictures and representations of the food you serve to customers.

You want the images to get people to take action. If the images of your business show a positive reflection of the values of your business, such as caring, responsibility, commitment, and other values, it should be a part of the business culture as well. You don't want someone seeing an image of how great your business is to then visit your business and realize your business is nothing like the images you post.

Overall, the brand image creates standards for your business to live up to, and it's to you and your team to uphold these values and standards that help build lifelong relationships with your customers. You can see how our team creates a positive brand image in our own business when you check out our website.

Now You Know How to Get Started on Creating a Powerful Brand Image

A brand image says a lot about your business. It shows how you conduct your business with your consumers and the outward perception you give to them. If you want your business to represent strong values, trustworthiness, and authenticity, you need to ensure you have a relationship with your consumers. You need to make sure your brand's image, which involves customer service, pictures of your business on social media, a logo, and all the parts that form your business are a positive message to your consumers.

If you want to learn more about creating a powerful brand image, you can contact us here.


choosing a marketing agency

7 Factors to Consider When Choosing a Marketing Agency in Tampa

Here's the deal: the demand for marketing agencies has risen by a whopping 5% over the last couple of years alone. So, if you're wondering how to get the best references and reviews, it's time to get in touch with an advertising agency near you as soon as possible.

Want to know why your regular blog posts aren't drumming up much business?

If you run a business in Tampa, FL, and need help with marketing, a professional team can help. Here are the top seven factors to consider when choosing a marketing agency!

1. Location, Location, Location

When it comes to choosing the best marketing agency in the biz, it's all about location, location, location. What we mean by that is that you want to choose an advertising agency that's nearby, particularly if you live in the Tampa Bay area.

That's because adding travel costs to an already priced to build can be enough to put you over the edge. Plus, holding in-person meetings will be much more convenient for you. As a result, taking the closest marketing agencies can lead to lower stress and higher productivity levels.

2. Compatibility Is Key

Believe it or not, compatibility is key when it's time to finalize your partnership with a new marketing agency. Some things to consider are whether or not their objectives or mission match up to yours. If you don't hold similar values, you and your business might not be the right clients for them.

Also, think about whether you and your new advertising agency have any similarities. Although it might be hard to tell when you first meet, putting your brand first will help you figure out if it is a good fit in the end.

3. Basic Background Checks

If you haven't conducted a basic background check on your potential marketing company yet, you're already making a big mistake. This classic rule of thumb should be followed every single time you decide to work with a new business partner.

This is great for analyzing everything from the advertising agency's:

  • Personnel count
  • Financial position
  • Managerial stance

Not only that, but you can also get a better idea of the agency is a part-time or full-service one. Of course, if you want to hire a part-time advertising agency, conducting a background check is even more necessary.

4. Classy Clientele Lists

The fastest way to get to know a marketing company is to look at its clientele. This can easily show you the level that the potential organization is functioning. Needless to say, those with impressive clientele lists are often the most reliable.

The higher-end your business is, the more like that you will choose an ad agency that is very well-known and popular. Finding one with a similar customer base to your company is another great life hack as well.

5. Big Projects at Budget Prices

Before you get into business together, you should think about both you and your partner's financial positions. That's because it's possible to hire a marketing company that you can afford. On the other hand, you don't want to hire an advertising agency that's so expensive that you'll be at risk of going out of business either.

What should you do? The answer is simple: do your best to find one that fits within your company's financial budget. In addition to this, the advertising partner you choose should have a solid position financially as well.

While you're at it, you might as well view the payment processing procedure for your marketing agency too. Once you understand what their requirements are, you'll be able to meet them without a hitch.

6. Credibility in the Tampa Community

Another thing to look out for is that the advertising agency of your choice has high credibility within the Tampa community. As we talked about above, the customer of the organization is a big factor that shows how authentic they are. Therefore, the image, integrity, and authenticity of the business should be considered thoroughly.

This can easily be done by looking up their past business records. Also, you should be able to access the companies information history via their website too. Problem solved!

7. Excellent Experience and Expertise

Last but not least, it's time to talk about how vital excellent experience and expertise are in business relationships. In case you didn't know, some agencies choose to focus on a specific aspect of marketing that may not line up with your company's vision.

In that case, it pays to hire a business that is somewhat similar to how you advertise your brand. But that's not all.

Consider the years of experience that your future business partner has in the industry as well. Trust us - this will save you both a ton of time and money in the long run.

Curious About Choosing a Marketing Agency?

Still curious about choosing a marketing agency you can trust?

If you're nodding your head yes, we are here to help you out.

When it comes to creating a solid digital marketing strategy, we are practically experts. From location to background checks, we've got everything you need to choose the most amazing advertising agency for you.

Feeling stumped on how to find the perfect marketing agency in Tampa?

If that is the case, we've got you covered. Not only do we understand advertising, but we know how to complement your brand voice too. As if that's not enough, we also have the experience and the expertise you need to succeed.

Want to learn more about different types of advertising? Contact us to find out how to target an audience today!