What'ya know, fortunes do come true.

Sometimes fortunes do come true! So while we’ve been busy making great stuff, we haven't been too busy to find some new dance partners. EraserFarm is so very pleased to announce new partnerships with 8 new clients! And in no particular order, they are Reimagine Office Furnishings, Dermeleve (Anti Itch Cream), Tailored Twig, Carrabba’s Italian Grill, Bonefish Grill, Grable Plumbing, Treated Lumber Outlet and Solved By Tanna (Financial Solutions).

Reimagine Office Furnishings offers a unique combination of services and grade-A furniture brands, both new and refurbished. Their products and services include new and used office furniture, office cubicles and workstations, refurbishing services and complete project management and installation.

Dermeleve is a miracle cream providing much needed relief to patients suffering from the intolerable and unrelenting itch. Created by dermatologists, Dermeleve stops itch at its source, breaks the itch-scratch-inflammation cycle, is steroid-free and formulated to heal.

Tailored Twig isn’t your ordinary florist. Far from it, in fact. Tailored Twig blends layers of floral textures with foraged architectural elements to create a style that speaks to all of the senses by combining age-old design principles and a modern, dynamic approach to floral artistry. In Tampa Bay and around the world, they customize designs for their client's personal style and the distinctive venues. Working with world-renowned event planners, international photographers, and other strong collaborative forces have opened doors for Tailored Twig's design team to expand their knowledge and explore new inspirations.

As part of the Bloomin’ Brands family, Carrabba’s all began with the idea from two Sicilian boys from Texas who love to cook and eat. Using many recipes from their mother, time-honored Italian dishes in a fun atmosphere bring people together like family. Bonefish Grill focuses on every little detail of your experience, anticipates your needs, and provides personalized service that allows you to enjoy freshly prepared seafood in a comfortable, vibrant atmosphere.

Got a plumbing problem? Then you need Grable Plumbing. They’ve served the Tampa Bay and surrounding area for over 40 years. Grable has been serving customers throughout the communities of Lutz, Brandon, Carrollwood, Tampa Bay, and beyond, fully committed to providing homes and businesses with everything they need to keep their plumbing running smoothly.

Treated Lumber Outlet supplies all things for outdoor builds. Decks, porches, whatever you can think of to build, this massive supplier has all of the exterior stuff you'll need.

And last, but not least, Solved By Tanna is a financial and accounting solutions start-up by Tanna Mock. They take the time to truly understand your business and focus recommendations allowing clients to overcome their business concerns. Using a hands-on approach ensures their partnerships are profitable and businesses are set up for success.

We’re extremely excited to create award-winning work for each one of these clients and, as always, we are very appreciative to have the confidence from them to partner with EraserFarm.


How to Build a Brand for Your Company in 2022

There are over 30 million small businesses in the United States. With numbers like that, there's bound to be a few company's in the same industry as yours right nearby. These businesses are your competitors, and if you don't learn about business branding, they will steal your customers from you.  What's the best way around this? Build a brand. Building a brand is the first step to taking your company to the next level. Anyone can start a business, but brand building is what people remember for years to come. If you want to achieve massive success, you're going to need to learn how to build a brand.

This article will walk you through a brief introduction to brand building.

Define Your Brand Voice

Much has already been written about developing a great product and great advertising — so we're going to skip over that. Everyone in the world knows that if you want to bring in a high quantity of customers, you're going to have to have a high-quality product. But while many great would-be businesses come up with great products and spend considerable sums on advertising, they often fall behind. This is because they're not able to effectively great a brand voice. People don't simply encounter brands as companies. They encounter brands as personalities, similar to human beings. This helps them understand what a brand is all about and make decisions about products.

Manifesto Making

Your business has to have a clear, distinct voice, so people can figure out whether they like you or not. Make sure you come up with a brand manifesto that drives everything. This will make sure your brand has aesthetic and practical cohesion. A famous example of a brand manifesto is Apple's dedication to simplicity. Steve Jobs had an obsession with making things simple, and so everything, from the layouts of Apple's digital interfaces to the sleek designs, to the minimal white boxes, to the open-concept Apple stores, is based around simplicity.

Another example of a brand manifesto is the TV show Seinfeld's motto of "no hugging no learning". Larry David encouraged the writers and actors to make sure to never get sincere or sentimental, which turned Seinfeld from another sitcom into a new sort of show — the most popular show on television at the time.


When you implement your brand voice, you have to be unafraid to go all-out with it. Subtlety is not your friend in the 2020s. If you want your business to stand out from the crowd, you're going to have to make sure your voice is loud. 

Implement your brand's manifesto from the top down. Make sure every product is similar — and make sure that similarity fits your manifesto. Let the packaging, customer service, and advertising all feel like they're part of the same brand experience. 

Design A Great Website

Your website is your new front door. Digital advertising recently surpassed traditional advertising in revenue generated. There's a good chance that you're going to get significantly more business in your online shop than your in-person store. This means you need to have a great website.

The standards for a business's website have vastly shifted in the past ten years. The internet has aged exponentially, and styles that are only a decade old already look outdated and untrustworthy.

If your site is too crowded, too hard to navigate, buggy, or slow, there's a good chance that customers will assume it's going to load their computer up with a virus. Design a sleek and efficient website to give your customers the smoothest experience possible.

Be sure to have your contact information readily available only on your website. Attention spans are short in the 21st century. Unfortunately, if someone likes your product or the look of your service, but can't quickly find out where they can purchase it, your sale might fall through.

Make use of blog content to generate interest and SEO on your site. SEO, or search engine optimization, is the process of designing your website so that it gets ranked high on search engine results. You can improve your SEO by finding which exact phrases (keywords) your customers are using when they're searching for your product, and creating content that people stick around to read.

Get On Social Media

Social media isn't just about hanging out anymore. Businesses that make use of social media effectively unlock new realms of possibility for brand voice development. Ones social media posts can easily act as ways to communicate the unique and dynamic voice of your brand. You can stagger timeline posts and stories (on Instagram) to get a mixture of more professional and more casual content. On top of this is the interactive element of social media platforms. Stick around long enough, and people will comment on your posts and direct message you, giving their opinions and asking questions. Respond to each of these interactions in your brand's voice and you'll further the understanding that your business is a personality. People will get to know your business well. They might even start talking about just how cohesive your brand is.

Make sure that your social media pages link back to your website, so you can generate more traffic, bring in more customers, and improve your SEO.

To learn more about social media marketing trends, check out this blog we wrote on the subject.

Learn How To Build a Brand

If you want to succeed in business in the 2020s, you're going to have to learn how to build a brand. Brand building is the best way to take your business to the next level. No matter what you do, make sure that the brand you build is communicated in every step of your process. Let people know what you stand for, and they'll think you with their patronage.

For more information on company branding and branding tips, contact us at Eraserfarm today.

brand image

Image Is Everything: Why Visuals are Important to Brand Marketing

A brand image tells a story about your business. It gives an impression regarding what your consumers think about your business. This is why visuals are important in your business. They can tell your story and make it memorable to your customers. But what exactly does a brand image do for your business? If you're unsure of what brand image can do for your business, here's a guide that can help. It will give you insight into why you need a brand image to create a lifelong customer.

Brand Image Tells a Story

Every brand should tell a story. The story should be about the consumer and how it helps them solve a problem. When someone buys your product, they should feel something. They should feel as if their problem is solved when they buy your product.

A brand image should immediately give a customer that feeling of satisfaction. That image should convey a message. For example, Coca Cola's brand is associated with happiness. When people drink this soda, they think it will give them happiness because that is what the brand tells will happen. The brand image of Coca Cola also sends this message to the consumers. When someone sees an image of Coca Cola, they think happiness and how it satisfying the drink is.

If you want a brand image to resonate with your audience, you want it to tell a story about your business. You want it to tell the consumers something if they buy the product. That's why you should invest time in creating an image that sticks in the mind of your consumers.

Brand Image Is a Part of Social Media

With more images and videos apart from everyone's marketing strategy, especially on social media, it shows the value of a brand image. It shows why you need a brand image to be a part of modern culture. If you want to be a part of the digital age, you will need a brand image. You can use your brand image to post on Instagram, Facebook, Twitter, and other social media sites. The more you post your brand image or have a recognizable logo that represents your business, the more likely you will be able to stand out from your competitors. Your brand image will make you distinct. You will also become more identifiable with your target market who is on social media. When you have an identifiable mark on every image you post on social media, it becomes associated with your business.

People are more likely to remember your posts because they know the brand associated with it.

Images Resonate With Your Target Market

The brand image also resonates with your target market. If your brand tells a story about your consumers, then the brand image should also convey a visual story about your consumers. That's why it's important to think about what's involved when you create a brand image. You want something that reflects your consumer. You want something that stands out from your competitors and gives a visual cue to your consumers that you can help them.

It Starts With Relationships

Your brand's image always starts with the consumer. It starts with a relationship. When you identify your target market, you want to build a relationship with them around trust. You also want to show how authentic your business is to your target market. Building trust requires you to show areas of your business that represent authenticity. A brand image of your team, of your customer service, and other parts of your business is all part of representing the brand's image.

Your Brand Image Should Reflect the Values of Your Business

Ultimately, your brand image should reflect the values of your business. It should reflect your customer service. Images in videos and pictures are also a reflection of your brand's culture. If you had a food business, brand imagery is especially important. You want the images to show the best pictures and representations of the food you serve to customers.

You want the images to get people to take action. If the images of your business show a positive reflection of the values of your business, such as caring, responsibility, commitment, and other values, it should be a part of the business culture as well. You don't want someone seeing an image of how great your business is to then visit your business and realize your business is nothing like the images you post.

Overall, the brand image creates standards for your business to live up to, and it's to you and your team to uphold these values and standards that help build lifelong relationships with your customers. You can see how our team creates a positive brand image in our own business when you check out our website.

Now You Know How to Get Started on Creating a Powerful Brand Image

A brand image says a lot about your business. It shows how you conduct your business with your consumers and the outward perception you give to them. If you want your business to represent strong values, trustworthiness, and authenticity, you need to ensure you have a relationship with your consumers. You need to make sure your brand's image, which involves customer service, pictures of your business on social media, a logo, and all the parts that form your business are a positive message to your consumers.

If you want to learn more about creating a powerful brand image, you can contact us here.

choosing a marketing agency

7 Factors to Consider When Choosing a Marketing Agency in Tampa

Here's the deal: the demand for marketing agencies has risen by a whopping 5% over the last couple of years alone. So, if you're wondering how to get the best references and reviews, it's time to get in touch with an advertising agency near you as soon as possible.

Want to know why your regular blog posts aren't drumming up much business?

If you run a business in Tampa, FL, and need help with marketing, a professional team can help. Here are the top seven factors to consider when choosing a marketing agency!

1. Location, Location, Location

When it comes to choosing the best marketing agency in the biz, it's all about location, location, location. What we mean by that is that you want to choose an advertising agency that's nearby, particularly if you live in the Tampa Bay area.

That's because adding travel costs to an already priced to build can be enough to put you over the edge. Plus, holding in-person meetings will be much more convenient for you. As a result, taking the closest marketing agencies can lead to lower stress and higher productivity levels.

2. Compatibility Is Key

Believe it or not, compatibility is key when it's time to finalize your partnership with a new marketing agency. Some things to consider are whether or not their objectives or mission match up to yours. If you don't hold similar values, you and your business might not be the right clients for them.

Also, think about whether you and your new advertising agency have any similarities. Although it might be hard to tell when you first meet, putting your brand first will help you figure out if it is a good fit in the end.

3. Basic Background Checks

If you haven't conducted a basic background check on your potential marketing company yet, you're already making a big mistake. This classic rule of thumb should be followed every single time you decide to work with a new business partner.

This is great for analyzing everything from the advertising agency's:

  • Personnel count
  • Financial position
  • Managerial stance

Not only that, but you can also get a better idea of the agency is a part-time or full-service one. Of course, if you want to hire a part-time advertising agency, conducting a background check is even more necessary.

4. Classy Clientele Lists

The fastest way to get to know a marketing company is to look at its clientele. This can easily show you the level that the potential organization is functioning. Needless to say, those with impressive clientele lists are often the most reliable.

The higher-end your business is, the more like that you will choose an ad agency that is very well-known and popular. Finding one with a similar customer base to your company is another great life hack as well.

5. Big Projects at Budget Prices

Before you get into business together, you should think about both you and your partner's financial positions. That's because it's possible to hire a marketing company that you can afford. On the other hand, you don't want to hire an advertising agency that's so expensive that you'll be at risk of going out of business either.

What should you do? The answer is simple: do your best to find one that fits within your company's financial budget. In addition to this, the advertising partner you choose should have a solid position financially as well.

While you're at it, you might as well view the payment processing procedure for your marketing agency too. Once you understand what their requirements are, you'll be able to meet them without a hitch.

6. Credibility in the Tampa Community

Another thing to look out for is that the advertising agency of your choice has high credibility within the Tampa community. As we talked about above, the customer of the organization is a big factor that shows how authentic they are. Therefore, the image, integrity, and authenticity of the business should be considered thoroughly.

This can easily be done by looking up their past business records. Also, you should be able to access the companies information history via their website too. Problem solved!

7. Excellent Experience and Expertise

Last but not least, it's time to talk about how vital excellent experience and expertise are in business relationships. In case you didn't know, some agencies choose to focus on a specific aspect of marketing that may not line up with your company's vision.

In that case, it pays to hire a business that is somewhat similar to how you advertise your brand. But that's not all.

Consider the years of experience that your future business partner has in the industry as well. Trust us - this will save you both a ton of time and money in the long run.

Curious About Choosing a Marketing Agency?

Still curious about choosing a marketing agency you can trust?

If you're nodding your head yes, we are here to help you out.

When it comes to creating a solid digital marketing strategy, we are practically experts. From location to background checks, we've got everything you need to choose the most amazing advertising agency for you.

Feeling stumped on how to find the perfect marketing agency in Tampa?

If that is the case, we've got you covered. Not only do we understand advertising, but we know how to complement your brand voice too. As if that's not enough, we also have the experience and the expertise you need to succeed.

Want to learn more about different types of advertising? Contact us to find out how to target an audience today!

building a brand

Building a Brand: The Marketing Techniques to Use in Your New Business

Looking for different ways to boost your brand identity? Maybe you're just starting up a new business. Perhaps you're going through a rebrand. Whatever the case might be, it's important to establish a brand that your customers can relate with. The more personable and transparent your brand, the more customer loyalty you'll build. If this is your first time building a brand, then you have nothing to fear. There are several concrete steps you can take towards building a brand identity for your business.

See below for several techniques you can use while building a brand and establishing yourself in your industry.

Find Your "Why"

Behind every profitable and successful brand is an underlying purpose behind it. Think of a successful company, and you'll be able to identify its mission. The clothing brand Patagonia has the purpose of building high-quality products without harming the environment they love. Target's purpose is to provide the best products at a reasonable price, hence their motto of "expect more, pay less".

In order to start building your brand, you need to find the "why" behind your company's existence. You need something that will resonate with your target audience. Something that will dictate every move and business decision that you make. The purpose that you define will help your entire company clarify its objective. More importantly, this will help you figure out how to build a brand identity around your "why". For example, if your purpose is to offer more help to the consumer, doing things like placing live chat on your site and offering discounts on products will back it up.

Hire a Marketing Agency

Odds are, you didn't start a company with the intention of focusing on establishing its brand and building a successful marketing campaign. You created it to drive revenue and grow your business while helping customers in your industry. However, without a successful brand strategy and marketing plan, your products and services will never be enough. If marketing isn't your forte, then you can turn that weakness into a strength for your company by hiring a professional marketing agency. They'll be able to help you with things such as search engine optimization, video production, and designing art on your website in order to double-down on your brand. Even if you're having trouble establishing what your brand identity should be, the marketing agency you hire can help. They'll walk you through each step of the process to identify and build a brand that you'll be proud of.

Consider Your Target Audience

At the end of the day, the brand identity that you choose must resonate with one person in particular: your target client. If it doesn't, then all your time and effort into building a brand will be for not. For that reason, it's always helpful to create buyer personas for your company's products and services. These are made-up "clients" that you use to study your customers and how your brand will appeal to them. For example, say you're a nutritionist. You might create a buyer persona named Jim. Jim is anywhere between the ages of 30 to 50 and is looking to get back in shape. He wants to lose weight but doesn't have the time in the day to focus on working out and eating right. He has three kids and works a job that requires 40 to 50 hours out of him each week. From that buyer persona, you can assume that "Jim" is looking to work with a brand that offers him a fully-customized diet plan that will work with his schedule. Since he doesn't have the time to focus on it, he needs a nutritionist who will keep him accountable. Building buyer personas can help you directly understand why your brand intrigues certain customers more than others.

Use Color Psychology

Whether you knew it or not, there are subliminal ways that companies integrate the tone of their brand into your head. It's called color psychology, and it can be a tremendous way to help build your brand identity.

Color psychology is the thought that different colors exude unique emotions and behaviors into the people that lay eyes on them. Each color has emotions and tones that are specific to them. Knowing what these tones are can help you as you design your logo, website, sales collateral, company signs, and much more. If you've already designed the colors of your logo, then be sure to use the tones of those colors to strengthen your brand. Odds are, you subliminally chose those colors for a reason!

Build a Mission Statement

Every championship sports team has a battle cry. Every superhero has a famous catchphrase. Your company needs a mission statement to use as you try to live out your brand each and every day. Now that you know what your "why" is, you can build a mission statement that reinforces it. This mission statement can be used on your website, to appeal to your clientele, inspire your employees and so much more!

Building a Brand: Find What Makes You Different

The most important thing in building a brand is finding something that will separate your company from the rest of the pack. Be sure to read this article on 5 incredible examples of brand strategies that you can draw inspiration from as you build your brand.

For more inquiries, please reach out to us via our contact us page and we'll be happy to assist you!

brand strategy examples

Brand Engagement: 5 Successful Brand Strategy Examples

Are you trying to up your brand engagement? Customer retention relies heavily on brand engagement, and if you're not working on maintaining that, you might be seriously missing out. Check out Our Work to see some great examples.

There are plenty of strategies that you can use to successfully increase your brand engagement, but taking a few tips from previous successes is a great way to formulate your own.

Combining different brand strategy examples, using one at a time, or even just picking and choosing different parts of each one to make something that works for your specific brand can all be great methods of creating a custom brand strategy.

If you want to learn about a few successful brand strategies that you can pull ideas from, keep reading!

1. Dennys' Social Media Absurdity

This might be a strange one, but while social media has been a hot topic for all brand engagement experts, America's diner did it in a way that left some people bewildered and confused.

Dennys' Twitter and Tumblr (the latter is less popular now) accounts are downright whacky.

While all brands have their own methods of navigating social media, very few of them touch on the core of a late millennial and Gen Z audience. These things that are tweeted are sharable because they're so strange and appeal to the absurdist humor present in this age group.

These posts get shared because they're amusing, not because they're selling something. The audience wants to engage with the brand in hopes that their jokes get reposted.

It takes a special creative marketer to do this work. It can't try too hard, or it won't be successful. Touching on this specific type of internet humor can be a great leg up if other people in your niche aren't doing it.

2. Coca Cola's "Share A Coke" Campaign

Have you ever found a bottle of Coke with your name printed on the side and gotten a little bit excited? You wanted to buy it, right? Maybe you saw one with "mom" or "dad" or the name of your best friend and picked it up to give to them.

That's by design.

This is a great way to make your customer base feel seen and give them something that they can engage and have fun with.

Coca Cola gave their customers a tangible object that they could purchase and then share with social media. The technique is sales-y, clearly, but in a way that still gave customers something that they wanted.

How can you provide a personalized good or service to your customers that would be sharable and fun?

3. Taco Bell's Millennial Engagement Through Transparency

Taco Bell knows what it is. Similar to Dennys, it isn't fancy. It knows that it's cheap, typically "drunk food", and about as far away from the "real thing" as you can get while still being in the same general flavor profile.

They've done everything right as a brand, though, from their funny and sharable sauce packets to their fun social media presence and even some "real life" events.

Taco Bell doesn't pretend to be anything it's not, and in a social media age, that's important. Young audiences value transparency and are quick to turn on a company that is clearly doing phony work.

Advocating for a social cause that clearly goes against the actions of your brand? Don't try it. Pretending to be all about health and wellness while not selling a single healthy menu item? It won't get past the millennial or Gen Z eye.

They've allowed the "cheap" to become cool with everything from Taco Bell parties to Taco Bell weddings. They reach out to influencers who follow their general brand ethos (authentic, affordable, low-maintenance) to widen their scope.

Taco Bell's consumers know they're being sold to. The Bell doesn't try to hide it through phony marketing or niceties. They put themselves out there on all of their social platforms and have reaped the benefits.

4. Bringing Art to the People with KFB Law

Law firms can be a hard sell to the average person. You don't really notice them until you really need one, so making them stand out from the crowd is crucial.

How can you make that happen and engage an otherwise uninterested crowd?

Well, law isn't especially exciting (unless you're a lawyer), but art and design are incredibly engaging, especially for a younger crowd.

Making large and unavoidable art displays that show what the brand's intentions are is a great way of grabbing consumer attention, but hosting a gallery of local art is a great way to actually engage the local audience. Even better, the gallery benefits the Make a Wish Foundation rather than the company itself.

This shows a brand's concern with the local community (something that's important for a law firm) and also gives consumers something to do (via creating) and something to share (when they visit the gallery and take photos).

This gets the community involved in the service and alerts them to the existence of your brand!

5. More Broad: Sharing User-Generated Content

This is a strategy used by plenty of younger brands, and it's one that you should also employ. There's no one right way to do it, and it's impossible to pick one specific brand that's doing it the best.

Your audience is already using your product. If they're posting about you and tagging or hashtagging you, don't you want the world to know how much they appreciate your work?

Sharing their content does two things.

  1. It's free advertising
  2. It shows other people that "real people" love what you do. It's authentic (remember what we said about authenticity?)

Many brands choose to share this content to their stories; some choose to share it to their feeds. It all depends on the personal aesthetics of the social media pages. Doing this helps your brand and gives exposure to the pages of the peoples sharing.

This has been successful for brands that span across all industries. From tattooers to clothing companies to restaurants, this works.

Do These Brand Strategy Examples Appeal to You?

Finding a strategy that works for your specific brand can be difficult. You don't necessarily want to mimic what someone else is doing, but looking to brand strategy examples from other successful companies can be useful.

Brand engagement is critical to the success of a business, but it can be tough getting customers to interact with your work.

If you're looking for brand strategy tips, or for a whole brand strategy overhaul, contact us. We want to work with you on a campaign that's right for your customer base.

mini figures of men digging up a shell on the beach to put in a mini truck

Small Is The New Big

If any of us remember Jerry Maguire’s late night, pizza-induced rant that he insisted was just a mission statement, well, this really isn’t that at all.  It’s just the musings (hopefully not too rambling) of a creative director and writer who’s worked in the industry for too many years to remember. I’ve learned a lot, some the hard way, but I’ve also been blessed with working with many great folks and large agencies around the country.

After all of that I decided to start my own little agency. Six years in, I’ve realized why being smaller is something I love, and I believe is too often overlooked by many clients - simply because of appearances. Think about that for a second. As technology marches on, things have gotten better because they’ve gotten smaller. Computers. Devices we listen to music on. Cars. Planes. Things are becoming more efficient and faster and more responsive simply by going small. So, with that, if you’ll permit me, here’s why I think now more than ever, small is better than big for today’s advertising agency and their clients.


Small runs lean and mean. Here at EraserFarm, we are a small, experienced core group who, over many years, have developed long-standing, trusting relationships with many top-level strategists, creatives and experts. When a specific project calls for it, we are able to create a very specific, targeted and relevant group to work on that project - rather than having the same people work on every job they may not necessarily be as qualified for or experienced in. It also removes the heavy overhead clients are forced to pay to compensate for employees on staff. Conversely, small is able to scale up or down accordingly per assignment. That flexibility also allows us to change the business model when your competition changes theirs. And in the end, all of this helps small get into the tight little spaces that big can’t. And, come out with emotionally charged ideas that connect with people on a very human level. And that can turn your customers into salespeople as powerful advocates for your brand.


A big idea that can survive the test of time doesn’t need to come with a big price tag. We’ve worked on TV assignments for global companies like Pacific Life and social content that’s distributed around the world for Outback Steakhouse. We’ve created work for national health organizations and restaurant chains like Arby’s and Bonefish Grill, gotten in the trenches with startups and local clients and partnered with our clients’ in-house creative departments too. We just don’t care about process or the way it used to be done. We are here to do the best work we can for clients in any shape or form that may take. It simply doesn’t matter what the size of the agency is. It’s the size of the thinking that the agency puts into each project without ever taking one for granted, regardless of what it is.


One of the main reasons I wanted to start my own thing was being able to show our clients work I personally thought was worthy, without it being diced, sliced and minced up and left on the agency cutting room floor. Hey, if the client doesn’t like it, so be it. We have small egos and big, broad shoulders here. But at least we didn’t do them any disservice to not show them some thinking that could advance their brand message. That’s why we also think proactively on each client’s business and gather as an agency each week for creative thinktanks.

Know what else is great? Small means we can say whatever we want on our blogs like I am right now without repercussion. It means we answer our clients’ emails right away personally and answer our cell phone (which is on our business cards) any time of day or night. Trust me, I’m not kidding. And small works very closely with each client without putting B, C or D teams on it. Every job gets 100% from all of us because we all wear many hats here at EF.

If we define ourselves and our business in terms of how other agencies operate, we're living in an echo chamber. And, new ways of thinking will never surface to better serve today’s clients and the environment they exist in.


This is a no-brainer. We’re small, our rope is shorter and so you can bet your ass we will bust ours on every job to survive and keep chugging along. I’m convinced that when people become associated with an idea or company, the personal stakes get higher.

In the end, I truly believe an ad agency succeeds because they’re good. Not because they are big. You see, if you can look past just the size of an agency, you’ll discover a very valuable, powerful mindset like the one we adhere to every day at EraserFarm. And no matter how big we get, you can count on one thing: We will always keep rolling the way we started.


Let us prove it to you. Let’s grab some coffee, say hello and discuss a project we can work on together. Email my partner Cindy at cindy@eraserfarm.com and let’s get to it.

dramatically lit photo of kangaroo

What's On Our Menu For New Biz? Outback Steakhouse

We're celebrating over here. And that's because we're starting 2020 off with an announcement like this: EraserFarm is delighted to share that Outback International has named us their creative partner for social content development.

We have the pleasure of working with another one of the great concepts inside of the Bloomin' Brands family, so we couldn't be happier that Outback International came calling as well.

Our work for them began late last year as we prepared new social ideas and content for their international franchise system.  Outback has a strong history in this market and across the US, so as the system continues to grow internationally they needed to ensure they had the right partner to grow along with them.

"We are excited to be working with the great team at EraserFarm.  We've seen great things inside of their work for one of our sister brands, and look forward to carrying that level of creative thinking over to Outback International," said Claudia Mezzarano, International Marketing Coordinator for Bloomin' Brands International.

We look forward to continuing to make our new friends proud and deliver work that drives positive sales growth and traffic for their international business.

promote your florida business

7 Ways to Promote Your Business with Social Media

If you’re a business owner, you’re in good company. According to the Small Business Administration (SBA) the state of Florida alone is home to 2.5 million small businesses. It’s also super friendly for startups, ranking as the number five state in the country for venture capital funding.

While these numbers are promising, they also mean that you’ll have to work harder to stand out in the crowd. Learning how to successfully promote your business is critical for your success.

Social media continues to be one of the best advertising options for startups. Start with these seven tips and you’ll be well on your way towards making a name for yourself online.

1. Humanize Your Brand

One of the most important things to remember when creating your social media presence is that people do not care about your company. Whether you’re a tech startup with a product that’s going to change the world or a stay-at-home mom selling homemade jam, the facts are still the same.

People don’t go on social media to learn about companies. They go there to engage with other people and to be entertained. Keep this in mind when creating your posting strategy.

Instead of focusing on facts and figures, or heavily promoting your products, make it a point to humanize your brand. This could mean anything from posting funny memes and cute animal videos to sharing behind-the-scenes videos and photos of your staff.

Each time you create a post, ask yourself if it’s doing anything to tap into the user’s emotions. If the answer is no, do yourself (and your followers) a favor and just skip it.

2. Hold a Contest or Giveaway

It’s no secret that people like free stuff. Holding contests or giveaways on your social media platforms is a great way to attract new followers and engage the ones you already have.

This could range from asking people to like or share a post to hosting an elaborate photo content where users can vote for their favorites. The latter is an excellent idea because it helps you build up user-generated content.

What is user-generated content, you ask? It’s basically anything that users post about your product or brand. This could include photos and videos, written testimonials, and more.

When your followers see other real people using your products and talking about how great they are, this helps to build up trust in your brand in a way that you simply can’t do yourself. It’s incredibly inexpensive (sometimes completely free!) and is also extremely effective.

3. Find Your Community

Creating groups on Facebook and LinkedIn is an excellent ways to engage your core followers on a whole new level. This fosters a deep sense of community. If you provide valuable insights and information as the leader of the group, it also gives you a chance to build up even more credibility.

You can also look for niche groups to join. This can help put you in front of the right people and give you the opportunity to create some strategic relationships that you otherwise might not have come across.

One word of warning, though. Make sure you go into these groups with the attitude of “givers gain.”

This means that you won’t blatantly promote yourself and your brand every chance you get. Instead, participate in conversations and offer advice and insight where appropriate without throwing in a sales pitch. Others in the group will appreciate this and will be more likely to refer you business when the time is right.

4. Engage with Your Followers

One mistake that businesses often make with social media is to “post and run.” You can’t expect success if you just drop a post and disappear for a week. Instead, you need to monitor your posts and engage with your followers.

This means responding to comments and answering private messages right away. Doing so will remind your followers that they’re working with an actual person instead of a faceless business. This is another critical element in building up that all-important trust.

5. Invest in Video

Video is definitely the way of the future, in social media and on almost every other platform. Any time you have the opportunity to lean towards the visual and away from the written word, do it.

It’s also important to note that you don’t need a major Hollywood production to take advantage of the video trend. Short, bite-sized videos of decent quality are perfectly fine for engaging your audience on social media.

6. Pay Attention to Analytics

Social media marketing does require time, effort, and money. So, it makes sense to ensure that you’re getting a decent return on your investment. Tracking your results on each platform with analytics software is critical for your success. Doing so will allow you to quickly see what’s working and what isn’t so you can make adjustments on the fly.

7. Go with the Pros

If you’re reading these tips and wondering how you’re possibly going to have time to implement them while still running your business, then you’re ready for one of the most important tips of all – go with the pros!

Social media algorithms are always changing, and it takes an expert to truly stay on top of all the ways to optimize your presence. Don’t make the mistake of leaving something this important up to chance. Find a great social media pro who can ensure you always put your best foot forward online.

Promote Your Business – The Right Way!

At Eraser Farm, we have all the tools and experience you need to promote your business the right way. From brand positioning and perfecting your user experience to integrated advertising campaigns and social media strategy, we’ve got you covered! Contact us today to discuss your goals and get started!