What Is an Advertising Agency? | The Ultimate Ad Agency Guide
Today, quality alone is insufficient to sustain a business; you also need to portray your products and services in a manner that attracts customers. If you do not have your own marketing staff specializing in this area, it can be difficult to achieve effective results with your advertising. The solution, oftentimes, is outsourcing your advertising tasks to an ad agency.
Advertising agencies are a type of creative agency that ensure your products and services attract your target audiences while staying consistent with your brand’s image. Their aim is to create impactful, visually powerful content that captures your target market’s attention and brings customers to you. Let’s look at their work in detail:
The Objectives of an Advertising Agency
Your advertising agency’s job is not as simple as to entice people to buy your products; in addition, their focus is on generating brand awareness and putting your story out in a way that you gain loyal audiences. While their primary goal is to get viewers to respond to your call to action, their secondary role is far more intricate – and perhaps more critical – and involves influencing people’s attitudes and perceptions.
An effective advertising agency will keep your brand in the minds of your consumers, ensuring that when the consumer thinks about buying a product or service in your business niche, your business will be the first one they consider.
The Functions of an Advertising Agency
The services performed by an advertising agency can include:
Market Research
No effective advertisement can be planned without knowing your industry’s current market landscape. You may not have the best technology to stay on top of all market trends on your own, but an advertising agency makes it their job to know.
Advertising agency experts monitor trends in consumer preferences and know what elicits the right responses. More importantly, they track your competitor’s marketing strategies to design advertising campaigns that distinguish you from other companies in your niche. As a result, your campaigns are planned after carefully considering all external and internal market factors.
Design
Designing an effective advertisement is arguably the most important yet challenging aspect of marketing. It’s resource-intensive, time-consuming, and requires careful planning. It’s an advertising agency’s job to design ads that are impactful but stay true to your brand’s values and stories. They won’t make you choose between your brand’s culture and their version of a good ad; instead, they will integrate both of these into a combination that lands you customers who share your values.
Media Planning
A well-designed advertisement will be of no use if you do not use the right platforms to leverage it. Advertising agencies know the trends in electronic media consumption, so they’ll design your campaigns accordingly. This goes beyond looking at popularity statistics, including your audience’s age, demographics, geographical region, and your product’s niche. Their strategic approach will ensure that your efforts and budget are spent in the right direction.
Endnote
To a business owner, their brand means more than a source of income. The brand story and connection – and the effort that goes behind design and creation – can be hard to portray if you do not have the right talent working for you.
An advertising agency will take this burden off of you and use its expertise to create content that represents you and lets consumers build connections with you. We’ll recommend that you outsource your marketing campaigns to experts so that you can focus on what you’re best at. Contrary to popular belief, the smaller an agency, the more closely it will work with you.
Start the discussion today and contact EraserFarm for a consultation with a multifaceted advertising agency dedicated to communicating your brand’s unique personality.
4 Content Marketing Tips that Will Elevate Your Content Game
There are almost endless ways to build a brand for a company, with content marketing being high on the list. A content marketing strategy creates and distributes consistent and relevant brand information to keep a hold of your audience’s attention and, ultimately, make greater returns on your investments. As the market is becoming increasingly saturated, competition between businesses is also on the rise, making marketing content the proper way more essential than ever. In this article, we’ll provide you with a few ways in which you can improve your content marketing style.
Use Varying Content for Different Social Platforms
Social media platforms are integrated into almost everyone’s daily, normal routine. Be it the comments section on blog websites or link sharing on landing pages, social media is everywhere. Social media marketing trends are constantly evolving, and many businesses struggle to adapt to these quick changes, costing them market value. A good digital marketing strategy should have the ability to bring in your complete digital footprint under one umbrella, but this does not mean using that same post everywhere. Whatever content you create, you should determine ways to tailor it to different social media platforms. For example, post witty quotes on Twitter, use images and videos or go live on Instagram with a new product, and provide excerpts on Facebook. Make the most out of your social media presence.
Quality Matters More Than Quantity
Engaging, quality content will resonate with your audience far more than monotonous, repetitive information. Many business owners and entrepreneurs believe that if they just put out enough content, their company will gain the exposure and awareness they desire.
Back in the day, this would’ve been an acceptable marketing policy, but Google searches now make it extremely clear that relevant, quality content is the best way to attract attention. You want to create content that your users and prospective clients actually enjoy reading to ensure they keep returning for more.
Cater to Various Audience Needs
The internet is always brimming with educational information, which is why businesses keep churning out blog posts and articles as a way of promoting their brand. However, most companies tend to overlook that everyone learns in a different manner, so creating general, rigid content may not always be the way to go about the process.
Articles aren’t the only option to familiarize your audience with your products or operations. Sounds and visuals are an important part of brand marketing too. Initiate a podcast for your auditory learners, design slides for your visual learners, and organize webinars for people that like reading, writing, and learning through auditory stimulation. This will let audiences connect with you better.
Incorporate a Style Guide
The increasing marketing efforts by businesses everywhere have created the need for brands to stand out. Presentation matters. Consumers should be able to associate a particular style with your brand’s products and services. Your marketing strategies should appear cohesive and complement your established values, goals, and beliefs. Style guides are indispensable in this regard. A style guide will take care of the tone of voice, font type, linking preferences, overall goals, image preferences, and several other factors. As your brand develops, your style guide should also evolve to cater to changes in your business.
Parting Thoughts
The content you build and choose to convey your business’s brand, vision, and the message is dependent on the marketing approach you adopt. By marketing content that is in tandem with your company’s values, you can maximize your reach and develop long-term relations with your targeted audience.If you’ve been struggling with content marketing, go on and take a step back to look at things with a fresh perspective with the tips provided above. To learn more about the approach to content marketing—or to start your journey in building an airtight brand personality—contact our team at EraserFarm today.
What'ya know, fortunes do come true.
Sometimes fortunes do come true! So while we’ve been busy making great stuff, we haven't been too busy to find some new dance partners. EraserFarm is so very pleased to announce new partnerships with 8 new clients! And in no particular order, they are Reimagine Office Furnishings, Dermeleve (Anti Itch Cream), Tailored Twig, Carrabba’s Italian Grill, Bonefish Grill, Grable Plumbing, Treated Lumber Outlet and Solved By Tanna (Financial Solutions).
Reimagine Office Furnishings offers a unique combination of services and grade-A furniture brands, both new and refurbished. Their products and services include new and used office furniture, office cubicles and workstations, refurbishing services and complete project management and installation.
Dermeleve is a miracle cream providing much needed relief to patients suffering from the intolerable and unrelenting itch. Created by dermatologists, Dermeleve stops itch at its source, breaks the itch-scratch-inflammation cycle, is steroid-free and formulated to heal.
Tailored Twig isn’t your ordinary florist. Far from it, in fact. Tailored Twig blends layers of floral textures with foraged architectural elements to create a style that speaks to all of the senses by combining age-old design principles and a modern, dynamic approach to floral artistry. In Tampa Bay and around the world, they customize designs for their client's personal style and the distinctive venues. Working with world-renowned event planners, international photographers, and other strong collaborative forces have opened doors for Tailored Twig's design team to expand their knowledge and explore new inspirations.
As part of the Bloomin’ Brands family, Carrabba’s all began with the idea from two Sicilian boys from Texas who love to cook and eat. Using many recipes from their mother, time-honored Italian dishes in a fun atmosphere bring people together like family. Bonefish Grill focuses on every little detail of your experience, anticipates your needs, and provides personalized service that allows you to enjoy freshly prepared seafood in a comfortable, vibrant atmosphere.
Got a plumbing problem? Then you need Grable Plumbing. They’ve served the Tampa Bay and surrounding area for over 40 years. Grable has been serving customers throughout the communities of Lutz, Brandon, Carrollwood, Tampa Bay, and beyond, fully committed to providing homes and businesses with everything they need to keep their plumbing running smoothly.
Treated Lumber Outlet supplies all things for outdoor builds. Decks, porches, whatever you can think of to build, this massive supplier has all of the exterior stuff you'll need.
And last, but not least, Solved By Tanna is a financial and accounting solutions start-up by Tanna Mock. They take the time to truly understand your business and focus recommendations allowing clients to overcome their business concerns. Using a hands-on approach ensures their partnerships are profitable and businesses are set up for success.
We’re extremely excited to create award-winning work for each one of these clients and, as always, we are very appreciative to have the confidence from them to partner with EraserFarm.
EraserFarm featured in Communication Arts
To honor female aviators who flew into the history books for Woman's History Month, EraserFarm created a campaign featuring women who forged a path of greatness for LJS Aviation, a global specialist in evacuation slides and component sales with a focus on Airbus and Boeing platforms based in Great Britain. LJS Is also a women-owned business and the messaging aligned perfectly with the structure of the company and its beliefs.
The campaign included posters, print ads and also organic social posts honoring these brave and courageous pioneers.
"It’s truly impressive to see so many feats of bravery and determination performed by so many women around the world so long ago. Thinking how aircraft safety back then wasn’t, shall we say, the best, it is astonishing that these women risked so much for their love of flying and their commitment to inspiring others. Unfortunately, we also learned that many of these women did perish in aviation accidents", said James Rosene, Creative Director at Eraserfarm.
People involved in visual communication turn to Communication Arts for ideas and inspiration more than any other creative publication and have done so for 56 years. They are the leading trade journal for visual communications, and the largest creative magazine in the world using a unique combination of respected juried annuals in design, advertising, illustration, photography, interactive media as well as typography; in-depth profiles on designers, photographers, illustrators, design and advertising firms;
To learn more about EraserFarm and how, together, we can help make your brand famous, contact us today.
It's Official. EraserFarm And Valley Bank Are Partners.
We are so proud to share our new partnership with Valley Bank. For the past two years, we've been working with these fine folks on various projects helping rebrand the bank through an ongoing new logo, a big ‘ol Times Square takeover to announce their huge Nasdaq announcement and an ad campaign. Today, we've been named their official creative partner. With two main corporate offices in New Jersey and New York City, we've had the privilege of meeting so many of Valley's amazing team members and with them developing an all-new brand strategy. This sets Valley up for not just maintaining the strong relationship they have with their current customers, but opening doors for new audiences and introducing the brand as they roll into new markets and continue their expansion. "There is something to be said about working with people who understand you and understand your brand. Our friends at EraserFarm get us. They have played a key role in creating a voice for Valley that we love and truly touches our customers. We're thrilled about our new commitment to each other and look forward to continued successes," said Mark Fernandez, Executive Vice President/Chief Marketing Officer, Valley Bank. We're looking forward to expanding on the new campaign as we move through the year and exceeding our goals for this amazing client.