4 Content Marketing Tips that Will Elevate Your Content Game

There are almost endless ways to build a brand for a company, with content marketing being high on the list. A content marketing strategy creates and distributes consistent and relevant brand information to keep a hold of your audience’s attention and, ultimately, make greater returns on your investments. As the market is becoming increasingly saturated, competition between businesses is also on the rise, making marketing content the proper way more essential than ever. In this article, we’ll provide you with a few ways in which you can improve your content marketing style.

Use Varying Content for Different Social Platforms

Social media platforms are integrated into almost everyone’s daily, normal routine. Be it the comments section on blog websites or link sharing on landing pages, social media is everywhere. Social media marketing trends are constantly evolving, and many businesses struggle to adapt to these quick changes, costing them market value. A good digital marketing strategy should have the ability to bring in your complete digital footprint under one umbrella, but this does not mean using that same post everywhere. Whatever content you create, you should determine ways to tailor it to different social media platforms. For example, post witty quotes on Twitter, use images and videos or go live on Instagram with a new product, and provide excerpts on Facebook. Make the most out of your social media presence.

Quality Matters More Than Quantity

Engaging, quality content will resonate with your audience far more than monotonous, repetitive information. Many business owners and entrepreneurs believe that if they just put out enough content, their company will gain the exposure and awareness they desire.

Back in the day, this would’ve been an acceptable marketing policy, but Google searches now make it extremely clear that relevant, quality content is the best way to attract attention. You want to create content that your users and prospective clients actually enjoy reading to ensure they keep returning for more.

Cater to Various Audience Needs

The internet is always brimming with educational information, which is why businesses keep churning out blog posts and articles as a way of promoting their brand. However, most companies tend to overlook that everyone learns in a different manner, so creating general, rigid content may not always be the way to go about the process.

Articles aren’t the only option to familiarize your audience with your products or operations. Sounds and visuals are an important part of brand marketing too. Initiate a podcast for your auditory learners, design slides for your visual learners, and organize webinars for people that like reading, writing, and learning through auditory stimulation. This will let audiences connect with you better.

Incorporate a Style Guide

The increasing marketing efforts by businesses everywhere have created the need for brands to stand out. Presentation matters. Consumers should be able to associate a particular style with your brand’s products and services. Your marketing strategies should appear cohesive and complement your established values, goals, and beliefs. Style guides are indispensable in this regard. A style guide will take care of the tone of voice, font type, linking preferences, overall goals, image preferences, and several other factors. As your brand develops, your style guide should also evolve to cater to changes in your business.

Parting Thoughts

The content you build and choose to convey your business’s brand, vision, and the message is dependent on the marketing approach you adopt. By marketing content that is in tandem with your company’s values, you can maximize your reach and develop long-term relations with your targeted audience.If you’ve been struggling with content marketing, go on and take a step back to look at things with a fresh perspective with the tips provided above. To learn more about the approach to content marketing—or to start your journey in building an airtight brand personality—contact our team at EraserFarm today.


What'ya know, fortunes do come true.

Sometimes fortunes do come true! So while we’ve been busy making great stuff, we haven't been too busy to find some new dance partners. EraserFarm is so very pleased to announce new partnerships with 8 new clients! And in no particular order, they are Reimagine Office Furnishings, Dermeleve (Anti Itch Cream), Tailored Twig, Carrabba’s Italian Grill, Bonefish Grill, Grable Plumbing, Treated Lumber Outlet and Solved By Tanna (Financial Solutions).

Reimagine Office Furnishings offers a unique combination of services and grade-A furniture brands, both new and refurbished. Their products and services include new and used office furniture, office cubicles and workstations, refurbishing services and complete project management and installation.

Dermeleve is a miracle cream providing much needed relief to patients suffering from the intolerable and unrelenting itch. Created by dermatologists, Dermeleve stops itch at its source, breaks the itch-scratch-inflammation cycle, is steroid-free and formulated to heal.

Tailored Twig isn’t your ordinary florist. Far from it, in fact. Tailored Twig blends layers of floral textures with foraged architectural elements to create a style that speaks to all of the senses by combining age-old design principles and a modern, dynamic approach to floral artistry. In Tampa Bay and around the world, they customize designs for their client's personal style and the distinctive venues. Working with world-renowned event planners, international photographers, and other strong collaborative forces have opened doors for Tailored Twig's design team to expand their knowledge and explore new inspirations.

As part of the Bloomin’ Brands family, Carrabba’s all began with the idea from two Sicilian boys from Texas who love to cook and eat. Using many recipes from their mother, time-honored Italian dishes in a fun atmosphere bring people together like family. Bonefish Grill focuses on every little detail of your experience, anticipates your needs, and provides personalized service that allows you to enjoy freshly prepared seafood in a comfortable, vibrant atmosphere.

Got a plumbing problem? Then you need Grable Plumbing. They’ve served the Tampa Bay and surrounding area for over 40 years. Grable has been serving customers throughout the communities of Lutz, Brandon, Carrollwood, Tampa Bay, and beyond, fully committed to providing homes and businesses with everything they need to keep their plumbing running smoothly.

Treated Lumber Outlet supplies all things for outdoor builds. Decks, porches, whatever you can think of to build, this massive supplier has all of the exterior stuff you'll need.

And last, but not least, Solved By Tanna is a financial and accounting solutions start-up by Tanna Mock. They take the time to truly understand your business and focus recommendations allowing clients to overcome their business concerns. Using a hands-on approach ensures their partnerships are profitable and businesses are set up for success.

We’re extremely excited to create award-winning work for each one of these clients and, as always, we are very appreciative to have the confidence from them to partner with EraserFarm.

 


EraserFarm featured in Communication Arts

To honor female aviators who flew into the history books for Woman's History Month, EraserFarm created a campaign featuring women who forged a path of greatness for LJS Aviation, a global specialist in evacuation slides and component sales with a focus on Airbus and Boeing platforms based in Great Britain. LJS Is also a women-owned business and the messaging aligned perfectly with the structure of the company and its beliefs.

The campaign included posters, print ads and also organic social posts honoring these brave and courageous pioneers.

"It’s truly impressive to see so many feats of bravery and determination performed by so many women around the world so long ago. Thinking how aircraft safety back then wasn’t, shall we say, the best, it is astonishing that these women risked so much for their love of flying and their commitment to inspiring others. Unfortunately, we also learned that many of these women did perish in aviation accidents", said James Rosene, Creative Director at Eraserfarm.

People involved in visual communication turn to Communication Arts  for ideas and inspiration more than any other creative publication and have done so for 56 years. They are the leading trade journal for visual communications, and the largest creative magazine in the world using a unique combination of respected juried annuals in design, advertising, illustration, photography, interactive media as well as typography; in-depth profiles on designers, photographers, illustrators, design and advertising firms;

To learn more about EraserFarm and how, together, we can help make your brand famous, contact us today.


valley bank atm with eraser farm logo on the screen

It's Official. EraserFarm And Valley Bank Are Partners.

We are so proud to share our new partnership with Valley Bank. For the past two years, we've been working with these fine folks on various projects helping rebrand the bank through an ongoing new logo, a big ‘ol Times Square takeover to announce their huge Nasdaq announcement and an ad campaign. Today, we've been named their official creative partner. With two main corporate offices in New Jersey and New York City, we've had the privilege of meeting so many of Valley's amazing team members and with them developing an all-new brand strategy. This sets Valley up for not just maintaining the strong relationship they have with their current customers, but opening doors for new audiences and introducing the brand as they roll into new markets and continue their expansion. "There is something to be said about working with people who understand you and understand your brand. Our friends at EraserFarm get us. They have played a key role in creating a voice for Valley that we love and truly touches our customers. We're thrilled about our new commitment to each other and look forward to continued successes," said Mark Fernandez, Executive Vice President/Chief Marketing Officer, Valley Bank. We're looking forward to expanding on the new campaign as we move through the year and exceeding our goals for this amazing client.