Content Marketing Services

Your brand story is more than a story. It’s what you stand for and what attracts more customers. As a full-service advertising agency, we’re here to guide your marketing efforts from start to finish. With customers’ attention being fought over in every direction, we implement emotional brand stories that get through to them so they can make better decisions and set your company up as the authority in the category. And it’s all about getting you on page 1 of Google for relevant keyword searches. Here are our services to do just that:

Strategy & Research  •  Planning •  Creative •  Execution •  Reporting •  Optimizing

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Content marketing is more than just blogging.

Website Content

We are content freaks, to put it lightly. We create the kind that empowers your website with the absolute best content that not only captivates your audience but also search engines. Think about it. You get to sit back and enjoy all the added phone calls from customers rolling in while your website ranking climbs the charts so you can secure even more business and customers.

Videos

Your product is complex. But we make it seem simple by getting to the core of what makes your thing magical, then figuring out the best ways to say so, from creative to post. Video allows your brand to engage with customers in a more personal way gaining trust and increasing interaction. Videos receive more than 3 billion views each day, visitors (on average) spend more than 2 minutes longer on sites with videos and 80% of internet users remember online video ads. In fact, video can boost your website’s rank in Google search up to 53 times.

Infographics

Knowing how to use those infographics effectively in your marketing campaigns can be the fine margin that separates you from your competition. If your infographic hits the right notes then it’s highly likely your content will be shared by thousands in a matter of seconds, and your company’s visibility will increase very quickly. Our approach is designed for infographics to be shared, get your brand recognized, and stay ahead of the curve and on top of current trends. In a nutshell, a beautiful, well-designed, easily digested infographic can really be the driving force behind your marketing campaigns.

Tell your brand story with impactful content marketing.

If you’d like to learn more about our content marketing services, let’s chat. Call Cindy Haynes at 813.296.6784 or email at Cindy@eraserfarm.com

Content Marketing FAQ’s

B2B and B2C are the two business marketing models where sales are the end result but this doesn’t make the two business models alike. B2B is an acronym for Business to Business and is a type of commercial transaction where the purchasing and selling of merchandise are performed between two businesses. Business to Consumer (B2C) is where the business sells its goods and services to the final consumer.

Measuring content marketing effectiveness can be as simple or as complicated as you make it. A good start for us is measuring marketing effectiveness on a monthly basis by tracking your marketing goals, KPI’s (Key Performance Indicators), your plan for gathering this performance information, and who will be responsible for collecting and reporting this data.

When you’re trying to generate more leads and drive sales, developing a sound content strategy is often the best place to start. Suffice it to say, having strong, relevant content and a healthy sales process go together like peanut butter and jelly. You simply have to know who your audience is and invest in the right content resources to serve them.

Social media marketing is making use of social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. It’s the type of marketing that influences companies to reach new customers and increase brand engagement with their existing customers.

Content marketing is all about the creation and distribution of valuable, relevant, and consistent content. The objective of content marketing is to attract and retain clearly defined audiences and profitable customers. It’s an integral part of social media marketing and a method for brands to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping consumer perception.

Drop us a line. We're a content marketing agency that will take the time to get to know your business