Content Marketing Services
Your brand story is more than a story. It’s what you stand for and what attracts more customers. As a full-service advertising agency, we’re here to guide your marketing efforts from start to finish. With customers’ attention being fought over in every direction, we implement emotional content marketing brand stories that get through to them so they can make better decisions and set company up as the authority in the category. And it’s all about getting you on page 1 of Google for relevant keyword searches. Here are our services to do just that:
Strategy & Research • Planning • Creative • Execution • Reporting • Optimizing
Content marketing is more than just blogging.
Website Content
Why content marketing you ask? Well we create the kind of content marketing services that empower your website with the absolute best content that not only captivates your audience but also search engines. We’re freaks about it. Think about it. You get to sit back and enjoy all the added phone calls from customers rolling in while your website ranking climbs the charts so you can secure even more business and customers.So it doesn’t really matter whether your business is B2B or B2C. Your website is a virtual door customers step through to learn about you. It’s vital to your brand that the experience is both informative and engaging. That’s why at EraserFarm, we’re crazy about creating quality, dynamic and shareable content marketing to do just that.
Videos
Regardless of whether it’s B2B marketing or B2C, video is persuasive and helps customers understand the message when your product is complex. But we’re a content marketing agency that makes it seem simple by getting to the core of what makes your thing magical, then figuring out the best ways to say so, from creative to post. Video allows your brand to engage with customers in a more personal way gaining trust and increasing interaction. Videos receive more than 3 billion views each day, visitors (on average) spend more than 2 minutes longer on sites with videos and 80% of internet users remember online video ads. We create content marketing born from research and strategy that stops people and makes them think. We’ll work closely with you every step of way to your brand’s greatness to generate ideas that are powerful and relevant.
Infographics
Knowing how to use those infographics effectively in your marketing campaigns can be the fine margin that separates you from your competition. If your infographic hits the right notes then it’s highly likely your content will be shared by thousands in a matter of seconds, and your company’s visibility will increase very quickly. Our approach is designed for infographics to be shared, get your brand recognized, and stay ahead of the curve and on top of current trends. In a nutshell, a beautiful, well-designed, easily digested infographic can really be the driving force behind your marketing campaigns. And we feel strongly that having an emotional, relatable idea running through the core of the infographic is the key to having it connect with your customers and offer them utility.
Tell your brand story with impactful content marketing.
If you’d like to learn more about our content marketing services, let’s chat. Call Cindy Haynes at 813.296.6784 or email at Cindy@eraserfarm.com
Content Marketing FAQ’s
B2B and B2C are the two business marketing models where sales are the end result. But this doesn’t make the two business models alike. EraserFarm understands the difference and has the expertise to create content that works best for each vertical. The idea here has always been king to us. It’s the building blocks of great campaigns and that philosophy produces work that is anything but pedestrian and expected.
Measuring content marketing effectiveness can be as simple or as complicated as you make it. A good start for us is measuring marketing effectiveness on a monthly basis by tracking your marketing goals, KPI’s (Key Performance Indicators), your plan for gathering this performance information, and who will be responsible for collecting and reporting this data.
When you’re trying to generate more leads and drive sales, developing a sound content strategy is often the best place to start. Suffice it to say, having strong, relevant content and a healthy sales process go together like peanut butter and jelly. You simply have to know who your audience is and invest in the right content resources to serve them.
Social media marketing is making use of social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. It’s the type of marketing that influences companies to reach new customers and increase brand engagement with their existing customers.
Content marketing is all about the creation and distribution of valuable, relevant, and consistent content. The objective of content marketing is to attract and retain clearly defined audiences and profitable customers. It’s an integral part of social media marketing and a method for brands to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping consumer perception.