Anywhere you look, videos are waiting for you to notice them. From billboards off the side of the highway to advertisements while watching your favorite show and, of course, social media, there are billions of videos in every corner of our lives ready for viewing. 

And whether we like it or not, we know why they are there. Videos captivate people and build an emotional connection, making them one of today’s most effective marketing tools. 

Yet, with so much content available, your videos must stand out for viewers to see them. Sure, ads can be effective, but brand videos are even better. So, how can you work this trend to your advantage? Learn how to create a brand story video below to charm viewers and increase sales! 

What Is a Brand Video? 

A brand video is a promotional video that communicates a business’s brand story. This short video shows the brand’s values, mission, and purpose in an exciting and meaningful way. 

Notably, a brand video is much more than a video ad. These videos establish a brand identity for the company so that the business can promote trust and build brand loyalty. Brand videos tell a story and create a connection with the audience by sharing the brand’s personality rather than only focusing solely on selling a new product. 

This isn’t to say you can’t include products or services in the video. However, the best brand videos focus on creating an engaging experience that resonates with users long after the video ends. 

Some common types of brand videos include: 

  • Behind the scenes 
  • Brand profile 
  • Case study 
  • Company culture or story 
  • Explainer video 
  • Event video 
  • How-to or tutorial video 
  • Product video 
  • Testimonial video 

Why Do Brand Videos Work? 

A brand video for business promotion works because it provides a first impression to visitors. First impressions are incredibly powerful, especially when it comes time to make a purchase. A solid first impression will often persuade a customer to follow through with buying your product or service. 

Additionally, brand videos allow your business to differentiate itself from competitors. You can show potential customers why they should choose your company over others. 

Yet, don’t forget that video content is fundamental for a successful content marketing campaign and search engine optimization (SEO). So, while these videos help sway customers to “buy now,” they also help your marketing efforts and bring even more new customers to your doorstep. 

What Makes a Successful Brand Video? 

There are several characteristics and features of an effective brand video to know that lead to more conversions. Follow the advice below from marketing video production experts to make the best brand video possible for your company. 

Clearly Defined Goals 

When creating branded video content, it’s imperative to have a goal in mind. Do you want to increase brand awareness, drive sales, or engage with your audience? 

A clear goal helps you create a tailored video to achieve the objectives. 

Eye-Catching Images 

Don’t rely on video templates. While stock images and videos can be helpful, you want to ensure your videos have original, high-quality, captivating visuals. Use elements like: 

  • Colorful backgrounds 
  • Graphics 
  • Music, sound effects, and voiceovers 
  • Text overlays 

Compelling Storytelling 

Just as important as the visuals is the story. Brand storytelling is all about engaging and connecting with your target audience. Focus on telling a compelling story that showcases the company’s core values rather than lengthy customer testimonials. 

Yet, to do this, you must understand who they are. What are their demographics, interests, values, and pain points? What social media platforms do they use? If you don’t understand what they care about, you won’t be able to connect with them. 

Once you understand your target audience, you’ll have what you need to create a video that will leave a lasting impression on them. 

Some of the best video examples that showcase compelling storytelling include: 

  • Apple – “Think Different” 
  • Coca-Cola – “A Coke Is a Coke” 
  • Dove – “Real Beauty Sketches” 
  • Lego – “Rebuild the World” 
  • Nike – “You Can’t Stop Us” or “Dream Crazy” 
  • Spotify – “Let the Song Play” 

Working with a branding agency to create a storyboard is the best way to craft a video that will engage your target audience. 

Brand Messaging 

You must determine the best way to speak to your viewers. Consider how you would address those from different generations, such as Gen X vs. Millennials vs. Gen Z. Similarly, speaking with B2C customers will take a different tone than speaking with company executives. 

Whatever tone you take, align all your marketing materials to that tone. The message should remain the same throughout. 

Further, consider who you partner with to share your message. For instance, to connect with younger generations, consider employing influencer marketing tools to achieve your goal. 

Your Style 

The story alone doesn’t make a good branding video. You need to add your style or personality to make it lively. 

For example, you may consider combining real video with animation or using whiteboard animation. Think about the fonts and colors you want if you’re using text. The music can also help convey your company’s unique style. 

The more you can distinguish your style, the better you can create brand recognition. 

Your Positioning 

What is your business’s unique selling point (USP)? Do you have a clear position that makes your business stand out? 

Ensure the video showcases your own brand or what makes your company unique compared to competitors. Whether it’s a new app, sleek clothing design, or an essential service, shout it from the rooftops! 

Clear Calls to Action 

Although your brand video should engage and inspire brand awareness, the call to action must be crystal clear. Viewers must know what the next steps are. 

Maybe you want them to sign up for your email list or subscribe to your channel. On the other hand, you may want to direct them to make a purchase. 

With a clear call to action, viewers can act fast after the video ends. 

Create Quality Brand Videos with EraserFarm 

Brand videos are a fantastic way to connect with your target audience and convert potential customers to returning ones. 

If your business is ready to partner with a creative video agency to create branded content, let’s have a chat! At EraserFarm, we work with companies of all sizes to develop high-quality, standout videos. 

Yet, we do much more than create brand videos. In fact, we can help create any type of video you need. So, reach out today, and let’s discuss enhancing your video marketing strategy!