digital marketing tips

9 Simple Digital Marketing Tips for Your Business

Whether your business is online or not, it's important to engage in digital marketing. Not only does it help your brand to grow, but it helps you keep that growth. Once you have customers, it's important to keep them engaged so you don't lose that connection. But how do you go about doing this? What marketing strategies are effective enough to help you gain the trust of your customers while upping your conversion rate?

Luckily, we're here to help. Read on for nine of the best digital marketing tips.

1. Create a Plan

Without a plan, you're setting yourself up for failure. Instead of getting lost each and every time you set out to accomplish something new with your business, create a plan to help you stay on track. This plan should include everything from the content you're going to create down to the time it's all going to be posted. It could also be a great idea to include spaces for tracking the progress you make along the way. Create the original plan in one color, and then make any edits or include the progress you've made in a different color. No matter what, creating a plan is going to help you stay on track, and it's going to help you know your exact marketing goals.

2. Create a Google My Business Listing

This is a free step to take, and it's a simple one. To see a Google My Business Listing, simply type in the name of a business. That business's address will then pop up and you'll be able to see essential information about the business. This gives potential and current customers a quick and simple way to reference your business.

To edit the listing, claim the one that's already been made, or create one for your business. Once this step is done, you have a lasting way to market your business. Just don't forget to edit the listing when things change — especially store hours and location.

3. Optimize for Mobile

It's estimated that 56 percent of total web usage comes from mobile users. This means that optimizing your website for mobile users is crucial to the success of any online business. Typically, website builders like WordPress or Square Space offer themes that are already optimized for mobile. This simply means that you pick that theme knowing your website will run smoothly across any device.

4. Place Your Focus On Local Marketing

Chances are, your business is going to be operating on a local level. This means it's smart to target a local audience when it comes to your marketing campaigns. The immediate area surrounding your business is going to be a lot easier to target than a national or even an international audience. You can take advantage of local marketing by focusing on local SEO, and even creating a social media ad campaign that targets your geographic area.

5. What Social Media Are You Going to Use?

Just like content marketing, social media marketing is a great way to gain the attention of potential clients and customers. It's also crucial to gaining attention since 74 percent of consumers rely on social media marketing to guide their purchasing decisions. Finding the social media channel best suited for your business is going to be the difference between going viral and staying off of people's radars. If you own a company that takes a lot of pictures, then Instagram or TikTok might be great options for you instead of LinkedIn or Twitter. No matter what, it's important to note that social media marketing is ever-changing, and it's important to keep up with algorithms and trends to stay on top of the market.

6. Set a Budget

Once you have a plan in place, it's time to set a budget. Sit down and figure out what you're looking for when it comes to marketing strategies. Are you going to need to hire someone to help you grow your channels? Are you going to need help keeping up with your posting schedule? Whatever the answer, this is an important thing to consider when you're creating your budget. Another crucial thing to remember is ad campaigns. Knowing how much you have to spend on those ahead of time can save a lot of headaches down the road.

7. Figure Out Your Target Audience

Knowing your target audience or demographic can make or break your marketing campaigns. It's important to be as specific as possible when it comes to creating your target persona, down to how they enjoy being interacted with. The more specific you can be, the more tailored ad campaigns are going to get.

8. Customer Experience Matters

Did you know that 90 percent of leading marketers say personalization contributes to the profitability of your business? Customers enjoy feeling seen by the brands they do business with. Personalizing an experience to your target audience's preferences is crucial in for ensuring they continue to do business with you.

9. Are You Doing It All Yourself?

So, are you going to take on digital marketing yourself, or are you going to hire a professional to help you out? It can be easy to forget that there are options out there for those who are confused by the process of digital marketing or simply don't know where to start. If it's in your budget, however, and there's a marketing firm you'd like to work with, it can be well worth it in the long run.

These Simple Digital Marketing Tips Can Help Your Business Succeed

Now that we've gone over some of the best digital marketing tips, it's time for you to see what they can do for your business! No matter what strategies you decide to use, make sure you keep a record. This record can help you keep track of what does and doesn't work so you know what to do later down the line.

If you still find yourself needing help, we're here for you. Contact us today to discuss your goals and we can get started.

Everything You Need To Know About Online Video Marketing

Did you know that the human brain can process images up to 60 times faster than words? That already gives a significant edge to online video marketing. Now imagine that edge paired with an amazing storytelling experience and the ability to market effectively. You've got yourself a full-proof way to sell and market your business or brand. But how can you go about achieving all three at once? How do you know online video marketing is truly the best way to market things? Read on to find out.

What is Online Video Marketing?

Before you can dive into creating video content, you should learn about what it is. Online video marketing is simply using videos to promote or market your service. It also works to increase engagement on your social media channels and to educate your customers and consumers.

Why Use Online Video Marketing?

There's a reason that 87 percent of online marketers use video. So, what's the appeal of online video marketing? How can it actually help your business gain the recognition it deserves?

Better Search Engine Rankings

The first thing it can do is help boost your search engine rankings. Since people are more likely to explore a website with lots of visuals and different kinds of media, the time spent dwelling on your website increases, which allows your SEO rankings to skyrocket.

Higher Engagement

As a visual society, it's easy to see why people love to see things instead of just hearing about them. Viewers are more likely to interact with a video by liking, sharing, and commenting than they are by simply reading words.

More Conversions

When it's done correctly, online video marketing is always more likely to lead to higher conversion rates. It makes sense when you consider the amount of engagement that videos can get and the boost in your search engine rankings. Even without those things, video tends to lead people to want to watch more of your content. When people become invested in a body of work, they're just naturally more inclined to invest in it.

What to Know

There are a few things to know before you just jump into online video marketing, though. Here are a few video marketing tips.

Empathy Is Efficiency

This might not make sense right off the bat. Isn't the point of empathy to show someone you understand exactly what they're going through? Isn't the point to let a person know that you've been there and that you possibly even have a solution to help them? But that's exactly the point. By conveying empathy in your storytelling, you're letting your viewer know that you get them. By allowing them to feel seen, you spend no extra time convincing them that they have something to gain from your product or service. Whether you're trying to promote a service or sell a product, you should include your story in the marketing. Not only does it show your viewer that you understand, but it also allows them to empathize with you and your struggles, whether they're past or present.

Tell a Story, Not a Sales Pitch

By telling your story instead of trying to sell your viewer something right out of the gate, you're more likely to keep their attention. It's no secret that people simply don't enjoy sales pitches, so you have to give them something to be entertained by!

Show Your Viewer, Don't Tell

This is the next most important tip, and it's the one that's going to keep your viewers' attention for the longest. Instead of telling everyone your crazy story, or explaining what your product does, show them. Talking doesn't entertain or captivate nearly as much as video trials or examples do. Think about an Oxiclean commercial. If you've ever seen one, you can probably picture Billy Mays yelling into the camera about how well the product works, which is all fine and well. But then he sprays the product onto a dirty surface and wipes away all the dirt and grime. Instead of telling you, the viewer, in that instant, he's shown you what the product is capable of.

The same goes for telling a story.

You can tell people that you're a singer, but then they're going to want to hear you sing. Instead of just saying you're a singer, you should show people that you're able to sing. If something exciting happened that led to you starting a business and you have videos of it all, then you should put those into advertisements or marketing campaigns wherever you're able. Instead of worrying about whether or not people believe you, you can worry about whether or not your marketing videos have gained their attention for the long haul.

Don't Worry About Other Videos

This is arguably the most important tip that you can hear: there is no reason to worry about other videos or content. Yes, you can always look at other videos to see what your competition is creating, but you shouldn't compare your content to theirs. If you can't afford to pay a professional to create all of your videos, or you just want to take a shot at creating marketing videos yourself, then there's no reason to get discouraged. You don't need the best camera to create a video, nor do you need a lot of fancy equipment.

If your videos are effective, they're going to sell themselves.

It's Time to Get Started

Now that you've learned the basics of online video marketing, it's time to get started with your storytelling adventure. Whether you choose to hire a professional or embark on the journey alone, you're sure to gain an advantage that you never even knew you had.

Sometimes, however, you just need help bringing your vision to life, and that's what EraserFarm is here for. Contact us today to learn more about how we can help.