Digital Advertising Trends: The Rise of AI in Digital Marketing
Trying to keep up with the latest digital advertising trends is enough to make your virtual head spin. But if you pay close attention, you’ll quickly spot them and be a step ahead of your…
The Power of Content Marketing and Storytelling to Pull in Your Audience
Think about your favorite advertising campaign. Did it bombard you with facts and figures, or did it tell a story that made you feel something? Stories have the power to stick with us long after…
The Power of Humor In Advertisements
Humor can turn a mundane ad into a memorable one. It's like adding hot sauce to your favorite dish–it spices things up. Brands worldwide use humor, not just because it’s fun, but because it works.…
Why Is Content Moderation Important for User-Generated Campaigns?
If you’ve ever participated in social media marketing or even just posted something online to a personal social media profile, you’ve likely already encountered content moderation. Some…
Why an Emotional Appeal in Advertising Is So Important
Have you ever scrolled on social media, saw an ad that pulled at your heartstrings or made you giggle with laughter, and instantly bought something? If so, that was the work of emotional…
How to Create a Brand Story Video
On YouTube alone, users upload a staggering 5 billion videos a day. With that many videos on various online platforms, creating high-quality content for your video marketing strategy is…
How Has TikTok Changed Marketing?
Last year, TikTok was the most downloaded app in the world, with 850 million downloads. Because TikTok continues to dominate digital advertising trends year after year, it’s no surprise the app…
Why Content Marketing Is Important for B2B Brands
Why Content Marketing Is Important for B2B Brands Data from Hubspot shows that in 2021, video content was the most shared content type used in content marketing strategies. Amazingly, almost 70% of…
What is a Social Media Agency? | Social Media Agencies Explained
What Is a Social Media Agency? Social Media Agencies Explained Six billion people: that’s a lot. Yet, that’s how many people experts predict will be active across various social media channels…