4 Content Marketing Tips that Will Elevate Your Content Game

There are almost endless ways to build a brand for a company, with content marketing being high on the list. A content marketing strategy creates and distributes consistent and relevant brand information to keep a hold of your audience’s attention and, ultimately, make greater returns on your investments. As the market is becoming increasingly saturated, competition between businesses is also on the rise, making marketing content the proper way more essential than ever. In this article, we’ll provide you with a few ways in which you can improve your content marketing style.

Use Varying Content for Different Social Platforms

Social media platforms are integrated into almost everyone’s daily, normal routine. Be it the comments section on blog websites or link sharing on landing pages, social media is everywhere. Social media marketing trends are constantly evolving, and many businesses struggle to adapt to these quick changes, costing them market value. A good digital marketing strategy should have the ability to bring in your complete digital footprint under one umbrella, but this does not mean using that same post everywhere. Whatever content you create, you should determine ways to tailor it to different social media platforms. For example, post witty quotes on Twitter, use images and videos or go live on Instagram with a new product, and provide excerpts on Facebook. Make the most out of your social media presence.

Quality Matters More Than Quantity

Engaging, quality content will resonate with your audience far more than monotonous, repetitive information. Many business owners and entrepreneurs believe that if they just put out enough content, their company will gain the exposure and awareness they desire.

Back in the day, this would’ve been an acceptable marketing policy, but Google searches now make it extremely clear that relevant, quality content is the best way to attract attention. You want to create content that your users and prospective clients actually enjoy reading to ensure they keep returning for more.

Cater to Various Audience Needs

The internet is always brimming with educational information, which is why businesses keep churning out blog posts and articles as a way of promoting their brand. However, most companies tend to overlook that everyone learns in a different manner, so creating general, rigid content may not always be the way to go about the process.

Articles aren’t the only option to familiarize your audience with your products or operations. Sounds and visuals are an important part of brand marketing too. Initiate a podcast for your auditory learners, design slides for your visual learners, and organize webinars for people that like reading, writing, and learning through auditory stimulation. This will let audiences connect with you better.

Incorporate a Style Guide

The increasing marketing efforts by businesses everywhere have created the need for brands to stand out. Presentation matters. Consumers should be able to associate a particular style with your brand’s products and services. Your marketing strategies should appear cohesive and complement your established values, goals, and beliefs. Style guides are indispensable in this regard. A style guide will take care of the tone of voice, font type, linking preferences, overall goals, image preferences, and several other factors. As your brand develops, your style guide should also evolve to cater to changes in your business.

Parting Thoughts

The content you build and choose to convey your business’s brand, vision, and the message is dependent on the marketing approach you adopt. By marketing content that is in tandem with your company’s values, you can maximize your reach and develop long-term relations with your targeted audience.If you’ve been struggling with content marketing, go on and take a step back to look at things with a fresh perspective with the tips provided above. To learn more about the approach to content marketing—or to start your journey in building an airtight brand personality—contact our team at EraserFarm today.


How to Create a Winning Brand Strategy for Your Business

I am a huge proponent of brand strategy. Shocking I know. It's a no-brainer yet many clients bypass it. Well, according to research, it takes about 5 to 7 impressions to start creating brand awareness. Every business needs a strong brand that people can easily recognize and relate to. When consumers recognize your brand immediately, they pay attention to ads, recommend your company to others, and become repeat customers if they like your products or services.

Now, with only seven seconds to make the first impression, you need to bring your A-game if you're going to create a winning brand strategy. Here are ways to create a winning brand strategy.

Define Your Brand's Purpose

Your brand's purpose is what it stands for and what it hopes to achieve. It should be something more than making money. Nike, for example, doesn't just make shoes and clothes — they inspire people to be their best selves. Harley Davidson isn't just about motorcycles, they stand for freedom and the open road. Knowing your brand's purpose makes it much easier to create marketing messages that resonate with your target audience. You can also use it as a guideline for your business decisions.

Create a Strong Brand Identity

Your brand identity is what makes your brand unique. It's what people remember about you, even when they can't remember your name or product. Apple is an excellent example of a brand with a strong identity. Their logo, colors, and marketing messages are instantly recognizable to consumers worldwide.And their work, well, it's spectacular, to say the least.

And like them, your brand identity should be consistent across all channels, from your website to your social media profiles to your print materials. Use the same fonts, colors, and logos throughout so that people know they're dealing with your brand.

Create a Strong Brand Personality

Your brand personality is what your brand sounds and feels like. It should be unique, just like your brand identity, and should be reflected in your marketing campaign. For example, Apple's brand personality is sleek, modern, and minimalistic, while Harley Davidson's brand personality is rebellious and edgy. Think about the words you would use to describe your brand and use them to create a voice for your brand.

Develop a Marketing Strategy

Your marketing strategy is how you plan to reach and engage your target audience. It should include tactics like online advertising, PR, and content marketing. You also need a brand strategy that fits within your larger marketing strategy. It's essential to understand how you're going to reach your target audience every time, not just when it comes time for big campaigns. You can use tools like Google AdWords Keyword Planner to determine which ad networks are the best match for your brand.

Use Social Media Strategically

Social media is an integral part of any good brand strategy for many businesses. Customers want brands they can engage with in meaningful ways. With the right brand management in place, social media becomes a powerful tool to engage your customers and build brand awareness at the same time. There are plenty of brand management tools out there, so it's just a matter of finding one that fits your brand.

Be Consistent With Brand Messaging Across All Channels

Your brand identity is how you present your brand to the world. Whether you do it through your products, a marketing campaign, or social media. It should be consistently presented across platforms so people can identify it immediately and relate to it easily. If people see different messages on Twitter than they do on Facebook or Instagram, they might not know which brand they represent. Now, most processes are not that easy, and you may need professional help, so hire a brand strategy agency.

Build Brand Loyalty Through Brand Experience

The brand experience is what your customers feel when interacting with your brand. That's whether trying out a product or interacting with customer service online. Brands like Disney and Starbucks have built their success on providing great brand experiences that create loyal customers and raving fans. Your brand experience should be consistent across all channels, from your website to social media profiles to customer service interactions. Every touchpoint matters. Make sure everything aligns with who you are as a brand and what you stand for at every point in the journey.

Create Brand Associations

Brand associations are the images and feelings your brand evokes in consumers' minds. Associations can be positive or negative, but they have to strike a chord with your target audience if you want brand recognition. For example, Old Spice is associated with virility. Dove is associated with nurturing women's self-esteem. Both brands are successful because their brand associations are clear and resonate with their audiences.

Get Brand Reviews From Experts and Existing Customers

Getting brand reviews from experts in your industry plays a significant role in brand recognition. You see, people respect third-party endorsements. They'll be more likely to trust the authenticity of your brand if it's been recommended by an expert they respect. If you don't have any brand reviews yet, ask some of your satisfied customers for recommendations. Use these reviews in future marketing and sales materials and on your promotional channels, website, social media platforms, print materials, etc.

Analyze Your Brand Competition

It's important to know your direct brand competitors because these are the people you're competing with for brand recognition and sales. However, don't stop there. You should also study how other brands in your industry get their message across to determine what works well and what doesn't work at all. If possible, try to get a copy of an annual brand report produced by an industry association or research company. You'll see which brand strategies are working best in your business niche. Compare this data to your brand strategy to see if there are any gaps between where your brand is now and where it needs to be for success.

Measure Brand Success Using Key Performance Indicators

To know if your brand strategy is working, you must track progress and measure it against your goals. You can achieve this by setting up key performance indicators (KPIs) and tracking them over time. KPIs can vary depending on your brand and business. However, common ones might include brand awareness, website traffic, leads generated, or social media engagement. By tracking these metrics regularly, you can see how well your brand strategy is working and make necessary adjustments along the way.

Creating the Best Brand Strategy: Everything You Need

Branding is one of the most important aspects of any business. A strong brand strategy can help you to connect with your target audience. It'll help you stand out from the competition, and achieve success in today's crowded marketplace. With the tips provided in this guide, you should be able to create a winning strategy. That said, if you need help getting a good brand strategy together, please give us a call, and we'll work together.


marketing agency

7 Awesome Benefits Your Business Gets From Working With a Digital Marketing Agency

About 68% of online activities start with a search engine. Unfortunately, the majority of people (75%) never look beyond the first page of search results. If your website doesn't appear on the first page, you need to update your marketing. With help from the best digital marketing agency around, you can reach more customers online. They'll help you generate more website traffic, leads, and sales, too. Otherwise, you could miss a chance to reach customers. Your competitors are likely appearing in front of those customers instead.

On the fence about hiring a digital marketing agency? Here are seven benefits to consider first. After discovering these reasons to work with an experienced marketing team, you can make a more informed decision for your business. Read on to learn more today!

1. Access to Experts

How much do you know about search engine optimization (SEO)? Are you up-to-date with the latest web design and development trends? What about Google's Core Web Vitals or Instagram's algorithm changes? You're already trying to become an expert in your field. You shouldn't have to become a digital marketing expert, too. Unfortunately, failing to keep up with the latest trends could cost you customers. Consumers might think your brand is old and outdated. They might turn toward competing brands that appeal to their interests instead. Before that can happen, hire a digital marketing agency. You can leverage their experience and expertise. With their help, you'll never fall behind the latest trends. Instead, they could even help you become a trendsetter in the industry. Consumers will notice you've upgraded your digital marketing strategy. They'll recognize your effort to remain informed about their concerns, too. These consumers might feel more inclined to choose your business.

Failing to remain up-to-date with the latest marketing trends could hurt your business in other ways. For example, Google updates its search engine algorithm constantly. These algorithm changes might impact your search engine rankings.

Lower rankings might make it more difficult for consumers to find you online.

Meanwhile, you could waste money with pay-per-click (PPC) advertising if you lack experience and expertise. You might unintentionally blow through your advertising budget on day one. Instead of risking it, look for an experienced digital marketing agency. They'll remain available to answer your questions and keep your strategy up-to-date.

2. Ongoing Attention for Campaigns

Once you start developing digital marketing campaigns, it's important to keep an eye on them. Many businesses make the mistake of "setting and forgetting" their campaigns. If you're neglecting your campaigns, it could cost you money.

Instead, consider the benefits of working with a marketing agency. They can keep an eye on your campaigns for you. They'll also know which key performance indicators to track. If your campaigns aren't meeting set benchmarks, your digital marketing team can make the necessary improvements. They'll know how to analyze and optimize your campaigns, setting every digital marketing strategy up for success. Then, you can generate more leads and sales. Optimizing your campaigns will boost your ROI, too.

Once you hire a digital marketing agency, you can use the time you would spend watching your campaigns on bigger tasks.

3. Improved Targeting

Are you reaching a broad audience with your current marketing strategy? Not every message will appeal to every consumer. In fact, about 74% of consumers get annoyed when content has nothing to do with their interests. About 45% won't spend time with branded content that doesn't align with their interests. Consider working with an experienced digital marketing agency that understands the importance of precise targeting. Segmenting your target audience into smaller buyer personas will help you personalize your messaging. Then, you can connect with customers based on their needs and interests. Improved targeting will help you save time and money. You can optimize your campaigns to improve your ROI, too. In fact, about 80% of consumers are more likely to shop when brands personalize.

Personalization could lift sales by 10% or more while improving your marketing ROI by eight times, too.

4. Better Tools

If you're not using the right tools, you might struggle to make informed decisions regarding your campaigns. For example, you'll need to gather keyword research before creating optimized content. Otherwise, you might choose keywords that have a low search volume. An experienced digital marketing agency will already use the tools needed to improve your campaigns. You won't have to spend time learning how to use these tools, either. Instead, rely on your marketing team to handle it for you.

5. Gain a Unique Perspective

It helps to gain an outside perspective. If you're too close to your business, you might not realize there are issues with your campaigns. You could struggle to improve your messaging, too. Gaining a unique, outside perspective could set your campaigns up for success.

Look for a marketing company that has experience working with businesses like yours, too. You can leverage their experience to further boost your campaigns.

6. Create an Omnichannel Approach

Remember, you're busy enough trying to grow your business. Handling an omnichannel marketing strategy as well can feel daunting. If you're not utilizing an omnichannel approach, however, you could miss the chance to reach customers.

The best digital marketing agency will know how to reach your customers on different marketing channels. They'll know how to create a cohesive customer journey, too. For example, you can promote your business on social media while engaging them through emails. Improving the customer journey could help you generate more leads and sales.

7. Save Time and Money

You don't have to take time away from your business and customers to focus on your campaigns. Neglecting your campaigns, however, could cost you opportunities. You might miss the chance to grow your business. Before that can happen, hire a digital marketing agency. They can save you valuable time, optimize your campaigns, and ensure you don't waste money. Instead, they can boost your ROI to set your business up to grow!

Set for Business Success: 7 Benefits of Partnering With a Digital Marketing Agency

Don't miss the chance to grow your business. So consider these seven reasons to hire a digital marketing agency. With help from an experienced team, you can set your business up for lasting success.

And, of course, don't worry about handling your campaigns alone. We're here to help.

Contact our team today to get started.


what does a marketing agency do

What Does a Marketing Agency Do?

In today's day and age, the internet is not an optional endeavor for businesses. In fact, by the end of 2021, experts are predicting that offline global revenue will be down by 20%. This is pretty scary news for small or medium-sized businesses that count on offline sales to survive. Fortunately, with the help of a great marketing agency, you can keep your business thriving in the years ahead, both online and off.

So what does a marketing agency do, you ask? These experts are responsible for taking the everyday challenge and time-consuming task of marketing off your hands. Of course, the benefits of using their services go much further than this. Follow along to discover exactly what a marketing agency can do for your business today.

What Does a Marketing Agency Do?

The answer to this question relies entirely on what 'kind' of marketing agency you're thinking of bringing on board. Some agencies focus only on specific tasks such as social media or SEO while others have a team of professionals that work together on your entire marketing approach. The latter is referred to as a full-service marketing agency.

For the sake of simplicity, let's tackle what these full-service agencies really do for your business. Your full-service offerings will break down into two categories:

Digital Marketing Strategies

Digital marketing includes all of the online avenues your business needs to stand out. A digital marketing team will work together to create a cohesive experience for users and drive traffic to your website.

The digital areas they will tackle include:

  • SEO (search engine marketing)
  • Content marketing
  • Mobile marketing
  • Video marketing
  • PPC advertising
  • Email marketing
  • Social media marketing

As you can imagine, each of these tasks is a full-time job in itself. For example, your SEO strategies will include both on-page and off-page SEO to not only make your website user-friendly but increase its visibility across all platforms.

We'll dive into the benefits of these strategies later.

Offline Marketing Strategies

While your online approach is growing increasingly important, it is still vital to tackle offline marketing strategies too. By integrating your offline marketing with your online approach, you'll be able to get the most out of both strategies to maximize your impact.

Your offline marketing may include:

  • Radio and broadcast advertising
  • Print ads
  • Events
  • and more

The Benefits of a Using a Marketing Agency

So why not develop these marketing strategies on your own? Even if you have a strong understanding of how marketing works, taking on these tasks for your business is simply unmanageable for many business owners. Beyond the sheer amount of time it takes to carry out marketing correctly, the landscape of marketing and advertising is continually changing, making keeping up with your online and offline approach a huge commitment. In addition to the time and headache you'll save by outsourcing these tasks, you'll also experience the following benefits:

Fresh Perspective and Ideas

It can be easy to get stuck in a rut, especially when it comes to marketing. Oftentimes, what worked in the past on social media campaigns or brand advertisements isn't compliant with new algorithms or trends. This is why companies will have great success for a while and then plateau or drop off overnight. While you may know and understand your brand the best, an outside perspective can help you tackle those roadblocks and plateaus to continually see results.

Increased Relevant Traffic

Even if you're rising up in the ranks on Google, your SEO strategies could still be unbeneficial to your business. This is because you could be targetting keywords or audiences that won't help you grow. Because your marketing team is so well versed with their techniques and research, you'll notice an impressive difference in the quality of your audience. Instead of reaching uninterested consumers or ones way beyond your buying radius, you'll have increased website traffic that actually matters to your business.

Improved Brand Awareness and Reach

While there are many objectives to marketing, perhaps the most coveted result is brand awareness. Exposure to your brand is essential to gain customers, earn trust, and establish authority. Fortunately, by tackling your marketing with a full-service approach, you'll increase your brand awareness on multiple platforms. This increased awareness then directly impacts your reach. The more active and available you are in your marketing, the more customers will begin to see and remember your brand.

Expert Knowledge and Experience

When it comes to marketing, there's a ton to learn. While learning about the ins and outs of SEO and social media campaigns is doable, it's likely something that you just don't have time for as a business owner. Beyond this, as you learn, you'll inevitably make mistakes. While these mistakes are all a part of growing, they can cost your business quite a lot of money and energy to fix. Because marketing experts are so well versed in their job, they are far less likely to make these big mistakes, and if they do, they are tracked down much faster. Couple this with years of experience understanding what does and doesn't work in your industry, and it's clear how advantageous bringing on a pro can really be.

Cohesive All-Around Approach

Finally, by taking your entire marketing campaign to one agency, you'll have the clear-cut advantage of consistency. Your customer's trust relies on your brand having a consistent and cohesive experience on all platforms. Without agents that understand what's going on from platform to platform, they won't be able to create that unified approach. Beyond this, with insider knowledge on your entire campaign, the different elements of your marketing can work together to drive traffic exactly where it needs to be!

Your Marketing Strategy for Success

Now that you know the answer to your burning question, 'what does a marketing agency do?', you can set forth with confidence. From choosing a marking agency that suits your needs to understanding the benefits you can expect to see, we know you'll be on the right track with your marketing strategy.

Ready to experience the difference for yourself? Get in touch with us today to discover how we can transform your marketing approach for success in the ever-changing market.


What Are the Common Types of Digital Marketing?

If you're like us and you run a small business, you know the importance of expanding your customer base and reaching new eyes. Marketing is everything when it comes to business growth, but not enough business owners understand how to make it work for them. While traditional marketing is still useful and you should never toss away your business cards, various types of digital marketing are the way forward.

But what is digital marketing anyway and why the heck is it so important?

Well, digital marketing is any type of marketing that uses digital means to reach customers. Most of the time this marketing comes in the form of internet-based communication and content. We're here to talk about what types of digital marketing are used for marketing a business. So pour yourself a cup of Joe and pull up a chair.

SEM (Search Engine Marketing)

SEM is the first thing that most people think of when they think about digital marketing. SEM is search engine marketing and it's somewhat of an umbrella term, but in this context, we're using it to mean paid marketing, which is also often referred to as "PPC" or "pay per click" marketing.  Lots of small businesses start out with SEM while they grow the rest of their digital marketing strategy. This means that you should have room in your marketing budget to accommodate routine SEM payments.

Why is it so important? Well when you use SEM, your business's website will appear at the top of search engines by default, but potential customers will know that you've paid for this spot due to the "ad" label. That said, this is still a great way to gain more traffic.

SEO (Search Engine Optimization)

SEO is the king of digital marketing and all business owners should include it in their digital marketing strategy. When you use search engine optimization, you're setting your website up to move up the search rankings. Because many people never venture beyond the first page of Google searches, this is crucial. SEO has many benefits that SEM just can't match. While both are useful, SEO is popular for a reason. When you invest in good SEO, you're setting your website up for a future of success instead of just success at the moment. That SEM will be the stepping stone for your business, but SEO will keep your strategy afloat.

SEO has to do with several things. You need to have an updated and accurate Google My Business page, great keyword use on your site, and valuable information. Many people make the mistake of using bad tactics like "keyword stuffing" (or overusing keywords for SEO purposes instead of useful purposes). This practice can hurt your SEO. This is one of the reasons that it pays off to have a professional. SEO ends up paying for itself over time and you don't have to pay every time you want an ad at the top of the search engine.

Local SEO

Speaking of SEO, local SEO is also important if you're a brick-and-mortar business that's trying to drum up local customers and support. You want to make sure that you're targeting the right people, right? A lot of people, 76% in fact, will visit a business within a day after searching for it on their smartphones. For you to turn up on that smartphone search, you need to utilize local SEO. Local SEO is broken down into several categories and there are several ways to make it work for you. It requires you to use local keywords and have an accurate position on Google Maps. This allows customers to recognize that your business operates out of their town or city. You can also build your local SEO by acquiring backlinks from other local businesses both in and out of your niche. This tends to be a tradeoff between businesses, so this is a great time to talk to local business owners about negotiating an arrangement.

Content Marketing

Content marketing and SEO (local and otherwise) go hand in hand. But what is content marketing? Content marketing is when you utilize blog posts and other valuable content to attract customers and build your SEO. While blog posts were once for people writing personal accounts on Livejournal or filling on food blogs, many businesses now use them as part of their digital marketing strategies. When you use content marketing, you fill your website with valuable keywords. This means that people browsing the web who are looking for a specific service, or even an answer to a question, will come across your page.

When you use content marketing, you'll come off as an expert in your niche, which will help you build customer trust.

Social Media Marketing

Social media marketing has little to do with your website and everything to do with keeping up with social media trends. Everyone knows about social media marketing and how it can contribute to growing a business, but are you taking advantage of it? When you hire a professional for your digital marketing strategy, you'll be able to find and target your ideal audience with social media marketing. For example, if your target audience is made up of millennial women, you may end up focusing on utilizing Instagram because that's where that demographic "lives" on the internet.

While social media marketing contains traditional ads and hashtagged content to attract new people, you can also utilize influencer marketing. Younger audiences tend to prefer this marketing style as they don't respond as well to standard digital ads.

Try These Types of Digital Marketing to Grow Your Business

These are just some of the various types of digital marketing that you can use to help your business grow and thrive. Whether you're using SEM, SEO, or social media marketing (or a combination of the three), you'll discover that your business grows in record time.

So if you need of someone to help out with your digital marketing efforts, EraserFarm has a small, crackerjack team of experts ready, willing and able to help. Contact us and let's get started working together today.


social media marketing trends

7 Of 2021's Biggest Social Media Marketing Trends

About 11 new people start using social media every second. Now, there are over 3.5 billion active social media users. That's 45% of the world's population! A strong social media marketing plan can help you connect with your target audience. You can engage, entertain, and inform them through your posts. It's not enough to develop a social media marketing strategy, though. You also need to make sure you're up-to-date with the trends. If you're not following the latest social media marketing trends, consumers will take notice.

Here are seven of 2021's biggest social media trends. Following these trends can boost your entire marketing strategy. You can remain relevant and connect with customers online.

Give your social media marketing strategy a kick in the proverbial pantst! Start following these seven amazing trends today.

1. Stories and Live Streams

The live streaming market will be worth over $247 billion by 2027.

In fact, videos on social media generate 1,200% more shares than texts and images. Companies that create videos generate 41% more traffic from searches. About 40% of consumers say videos increase their chances of making a purchase, too.  By the end of 2021, live streaming could account for 82% of all internet traffic, too. Live video content became more popular in light of COVID-19. Now, companies can use live videos to leverage the fear of missing out (FOMO). You can encourage an audience to watch your videos before you stop streaming. Tapping into an "in-the-moment" connection can help you interact with your customers online. Try to schedule more live interactions using video content this year. For example, you can create a weekly Q&A session. Consumers can ask questions about your product or service. Learning more about your offerings can help brand trust grow. If consumers don't trust you, they won't try your product. You could struggle to generate leads and sales as a result. Instead, you can use live videos to answer any questions they have. Then, you can foster brand trust. They might decide to give your product a try as a result. Q&A sessions can also help you demonstrate your experience and expertise. You might have an easier time standing apart from your competitors as a result. Don't forget to use Instagram and Facebook stories this year, too. Stories give you a chance to create interactive content. For example, you can use polls and quizzes to learn more about your customers. Then, you can use the answers from your polls to generate content your target audience wants.

Following these social media marketing trends could make it easier for you to engage followers in the future.

2. Social eCommerce

Consumers can now start shopping straight from your social media posts. If you want to improve your social media marketing strategy, use social eCommerce. Create an eye-catching post that shows off your products. Make sure your images are sharp and high-quality. Then, consumers can click on the post to start shopping. Using product tags and enabling easy checkout can improve the user experience. Shoppers won't have to leave the platform to shop. Creating this ease of use could boost sales. Start by creating a social media storefront. Then, highlight the value you're offering. You don't have to use sales language to encourage shopping. Instead, help people see the benefits of choosing your products. Then, you can use shoppable posts to shorten the customer journey. Consumers can shop straight from the platform. You might notice a decrease in abandoned transactions as a result.

Following this trend can help you adjust your strategy for changing audience behaviors. Otherwise, consumers could get frustrated due to a complicated user experience. They might abandon carts on your website if it's not easy to shop from your store.

3. Virtual and Augmented Reality

Virtual reality (VR) and augmented reality (AR) are two social media marketing trends that aren't going anywhere anytime soon. You can use AR and VR to create more interactive experiences. It's a great way to boost engagement with your brand. For example, you can create your own AR filters to encourage fan interactions. AR filters can also help you promote new products. Consumers can engage with your filters and become more aware of your offerings. You can also use AR to let consumers "try" your products. For example, they can see how furniture looks within their own homes. They can try on makeup, glasses, and clothing using AR, too.

4. Transparency and Authenticity

As you start improving your social media marketing strategy, take the time to consider your posts. Are you encouraging transparency? Are you remaining authentic to your brand? Try posting more behind-the-scenes content this year. Show consumers how your products are made. Transparency and authenticity can boost brand trust and loyalty. Consumers will feel more comfortable with your business as a result.

5. Influencer Marketing

You can also foster brand trust through influencer marketing. Find an influencer who already has a strong connection with your target audience. Then, ask them to promote your brand. You can leverage the influencer's existing brand trust and reach to boost your business.

6. Inclusivity

Inclusion is becoming more important than ever before. Consumers want to choose businesses that invest in their communities. Make sure any content you create involving inclusivity is well-informed. Choose social issues that suit your audience. Inclusivity could help you build deeper connections with your customers. You can show customers you care about their identities and diversity. Otherwise, you might struggle to connect with your audience.

7. UCG

User-generated content (UCG) can help on-the-fence customers realize people just like them already love your brand. Share the content your customers are posting about your product or service. Make sure you have permission to share their content. Create a branded hashtag for your business marketing strategy, too. Encourage your customers to post using the hashtag. You'll have an easier time finding and sharing the content they create.

Social Success: 7 Social Media Marketing Trends for 2021

Following the latest social media marketing trends doesn't have to feel challenging. Instead, add these trends to your social media marketing plan. With these tips, you can remain relevant and connect with customers. Then, you can boost engagement, draw more leads, and increase sales!

Need help improving your social media marketing strategy? We're ready to roll when you are. Just say the word!

Contact our team today to get started.


Instagram Marketing for Beginners

About 3.5 billion people are active on social media. That's a crazy number, if you think about it. And because of that, over 90% of marketers use social media to boost exposure for their brands online. A few eye-catching images and witty captions aren't enough for a strong Instagram marketing strategy, though. So with that, here are 10 tips that can help you learn how to market on Instagram. With these Instagram marketing strategies, you can reach more customers online. You can build a following, engage your audience, and potentially generate fresh leads.

Ready to set your brand up for success online? Get started with these 10 easy Instagram marketing tips today! Let's roll.

1. Research Your Audience

Before anything else, take the time to gather research. Research can help you make more informed decisions with your Instagram marketing strategy. Otherwise, the assumptions you make could waste valuable time and energy in the long run. First, take the time to learn as much as you can about your target audience.

If you're targeting a broad audience, segment your customers into distinct personas. You can distinguish each group based on demographics and psychographics. For example, you might segment customers based on:

  • Age
  • Education
  • Language
  • Gender
  • Household income
  • Marital status
  • Interests
  • Buying behaviors
  • Hobbies
  • Pain points

Think of each persona as a real person. What content are they searching for while online? Understanding your target audience can help you better appeal to their interests. In fact, over 70% of people get annoyed when content has nothing to do with their interests. Over 50% of consumers will switch brands if companies don't use personalized messaging. Personalizing your content with distinct customer groups in mind could boost your ROI. In fact, 80% of people are more likely to make purchases from companies that personalize communications. Personalization can boost your ROI by eight times, too.

As you use the rest of these Instagram marketing strategies, keep your customers in mind. Speak their language to draw them in.

2. Check Out the Competition

As you gather information about your target audience, don't forget to consider your competitors. You develop a strong Instagram marketing strategy based on the mistakes your competitors are making. You can learn from their successes and failures.

Look at the posts your competitors share on their Instagram accounts. Create a spreadsheet that outlines the:

  • Types of posts your competitors create (still images, videos, IGTV, Reels, Stories, Shoppable posts, etc.)
  • Day and time each post goes up
  • Their most popular posts
  • The hashtags they use
  • How often they post

As you review their posts, check out the engagement. Which posts get the most likes and comments? Which posts tend to fall flat? Don't copy what your competitors are doing. Instead, look for ways to improve on their Instagram marketing strategies. For example, you can learn which post formats are most popular with your target audience.

3. Update Your Profile

Optimizing your Instagram profile can help more potential followers and customers find you online. First, make sure you're using a business account. Instagram's business accounts offer additional features and tools. For example, you can review your Instagram Insights to learn more about your followers. When updating your profile, try to add as much helpful information as you can. Make sure your business name is clear. Use a handle that's easy to remember and associate with your brand. Make sure to include your website, too. Use a hashtag that's relevant to your business within your description as well. These tips could help you use Instagram as part of your search engine optimization (SEO) strategy, too.

4. Create Engaging Content

Engaging, branded content is key for a successful Instagram marketing strategy. Make sure your content is unique and helpful. Focus on providing your customers with entertaining or helpful content. Try to avoid hard sales tactics. After all, most people aren't on Instagram to shop. Instead, help them learn more about your business. For example, you can create product demos or tutorials. You post helpful tips and tricks or schedule live Q&A sessions. Experiment with different forms of content to see what engages your audience.

5. Schedule Ahead of Time

Once you start developing your content, try to schedule your posts ahead of time. Scheduling your posts can help you remain efficient and organized. Once you start posting, look at your data. What day and time help you generate the most engagement? Schedule your posts at the right time to reach your audience.

6. Partner With Influencers

Instagram influencer marketing can help expand your reach. You can boost brand awareness and build your online credibility. Look for influencers your target audience already loves. Then, ask if they're willing to promote your brand. You can leverage the influencer's existing brand trust and loyalty to draw more people to your business.

7. Gather Your Hashtags

Create a branded hashtag for your posts. Encourage people to use your branded hashtag when they discuss your business. Then, share their user-generated content to boost brand trust and loyalty. Avoid using oversaturated hashtags like "#love." Instead, focus on hashtags that appeal to your target audience. Make sure the hashtags you use are appropriate to the post, too.

8. Keep the Conversation Going

As people begin commenting on your Instagram posts, comment back! Create a two-way conversation. Respond to questions and let your followers know you're there to help. Look for ways to boost engagement, too. For example, you can create polls and quizzes in your Stories. Consider hosting a contest as well.

9. Track Trends

Keep up with the latest trends to ensure you never fall behind. Otherwise, followers might think your business is outdated. Choose trends that suit your industry and business. In the meantime, make sure to avoid these eight social media marketing mistakes.

10. Analyze and Optimize

As you develop your Instagram marketing strategy, make sure to review your data. Reviewing your data can help you learn from your mistakes. You can also recognize the strategies that are helping you engage your target audience. Continue optimizing your Instagram marketing plans to gather more followers and leads in the future.

Like a Lot: 10 Instagram Marketing Tips for Beginners

A strong Instagram marketing strategy can put your business on the map. You can reach more people online and start building a loyal following. Develop your Instagram plans with these 10 easy tips today.

And of course, if you need help developing your digital marketing strategy, we're always here to lend a hand! Contact our team today to get started.


Latest Trends in Video Marketing

Video marketing is one of the most effective ways to connect with your audience. So, it’s imperative that you have a strong understanding of the current industry trends. So with that, I've listed some of the most notable ways below that you need to keep in mind. Let’s get started.

User-Generated Content

As time goes on, more and more companies will begin to implement user-generated content. For those who are unaware, this term refers to any type of content that is created by users as opposed to the brand itself. One of the most common examples involves a brand holding a contest or similar event that encourages members of its target audience to post their own photos or videos while following specific guidelines. These are often in the form of “challenges” that aim to increase the engagement that the brand has with its audience while also promoting a specific product or service. As you might guess, this is a highly effective marketing method due to the fact that members of your audience can easily relate to people that are similar to them. So, keep this in mind when moving forward.

Mobile Live Streaming

Live streaming has been a pillar of video marketing for the past few years. It immediately establishes a powerful connection with your audience and provides insight into certain aspects of your brand then they normally would be unaware of. For example, a business might start a live stream and then showcase what the average day is like at its facility. You may get to see what goes on behind the scenes, members of the team in action, etc. This trend will continue, except it will almost exclusively utilize mobile devices. This is simply due to the fact that mobile applications have exploded in popularity since their inception.

This is particularly true for TikTok, a short-form video app that took the world by storm and had unprecedented business applications. Keep this in mind when moving forward so that you can formulate ways to incorporate mobile live streaming into your video marketing methods.

Interactive Content

People will want to save more and more time as the years go on. After all, the average person has the attention span of a goldfish at this point. Interactive content removes the need for the user to contact a brand, visit a website, etc. So, the user is far more likely to take the company’s intended action, such as making a purchase or signing up for an email newsletter. Some brands plan on taking this a step further and integrating augmented reality/virtual reality into their video marketing. This will provide a viable alternative to the conventional in-person shopping experience, something that many consumers have gotten used to over this past year.

Shoppable Video Content

Although shoppable video is a relatively new form of video marketing, it’s expected to be highly effective. This method allows members of your target demographic to purchase a product directly from an advertisement. As previously mentioned, this completely eliminates the need to take extra steps in order to navigate to a checkout page. Making products easier to purchase will go a long way when it comes to maximizing sales performance.

In many cases, this type of video content can even outperform display ads.

Educational Videos

From a marketing standpoint, one of the most efficient ways to connect with a customer is to teach them something. More specifically, though, e-learning has been projected to grow substantially in the coming years. Educational videos also include forms of online training that professionals and students alike can benefit from. Since this industry has recently seen unprecedented growth, brands are beginning to invest more than ever before into it. That means you can expect to see a sharp increase in production value when it comes to educational video content.

Virtual Events

As more and more brands begin to recognize the utility of virtual events, they become a more practical option in many circumstances. To elaborate, more companies than ever before are beginning to host remote sessions as opposed to in-person gatherings. This is even true for types of events that have traditionally always involved traveling to the physical location, such as music festivals. We can expect to see an increase in diversity when it comes to what type of virtual events companies begin to host. Instead of celebrations, it’s highly likely that many brands will hold conferences, public announcements, etc. from a remote location and livestream them while doing so. No matter what industry you operate within, chances are that hosting virtual events is something that you can benefit from at some point in 2021.

Animated Explainer Content

Similar to educational videos, animated explainer content is projected to be on the rise this year. However, these aren't quite aligned with education in the same way. To elaborate, explainer content involves informing viewers about noneducational topics. Ongoing social issues, for example, are a common focus of explainer content. Although simple in nature, this type of video content can hold its own among the top video marketing strategies.

It’s Essential to Keep the Above Video Marketing Trends in Mind

These will help ensure that you implement the appropriate methods when it comes to targeting your audience. Moving forward, you’ll find that video marketing is far easier than you anticipated.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.


digital marketing tips

9 Simple Digital Marketing Tips for Your Business

Whether your business is online or not, it's important to engage in digital marketing. Not only does it help your brand to grow, but it helps you keep that growth. Once you have customers, it's important to keep them engaged so you don't lose that connection. But how do you go about doing this? What marketing strategies are effective enough to help you gain the trust of your customers while upping your conversion rate?

Luckily, we're here to help. Read on for nine of the best digital marketing tips.

1. Create a Plan

Without a plan, you're setting yourself up for failure. Instead of getting lost each and every time you set out to accomplish something new with your business, create a plan to help you stay on track. This plan should include everything from the content you're going to create down to the time it's all going to be posted. It could also be a great idea to include spaces for tracking the progress you make along the way. Create the original plan in one color, and then make any edits or include the progress you've made in a different color. No matter what, creating a plan is going to help you stay on track, and it's going to help you know your exact marketing goals.

2. Create a Google My Business Listing

This is a free step to take, and it's a simple one. To see a Google My Business Listing, simply type in the name of a business. That business's address will then pop up and you'll be able to see essential information about the business. This gives potential and current customers a quick and simple way to reference your business.

To edit the listing, claim the one that's already been made, or create one for your business. Once this step is done, you have a lasting way to market your business. Just don't forget to edit the listing when things change — especially store hours and location.

3. Optimize for Mobile

It's estimated that 56 percent of total web usage comes from mobile users. This means that optimizing your website for mobile users is crucial to the success of any online business. Typically, website builders like WordPress or Square Space offer themes that are already optimized for mobile. This simply means that you pick that theme knowing your website will run smoothly across any device.

4. Place Your Focus On Local Marketing

Chances are, your business is going to be operating on a local level. This means it's smart to target a local audience when it comes to your marketing campaigns. The immediate area surrounding your business is going to be a lot easier to target than a national or even an international audience. You can take advantage of local marketing by focusing on local SEO, and even creating a social media ad campaign that targets your geographic area.

5. What Social Media Are You Going to Use?

Just like content marketing, social media marketing is a great way to gain the attention of potential clients and customers. It's also crucial to gaining attention since 74 percent of consumers rely on social media marketing to guide their purchasing decisions. Finding the social media channel best suited for your business is going to be the difference between going viral and staying off of people's radars. If you own a company that takes a lot of pictures, then Instagram or TikTok might be great options for you instead of LinkedIn or Twitter. No matter what, it's important to note that social media marketing is ever-changing, and it's important to keep up with algorithms and trends to stay on top of the market.

6. Set a Budget

Once you have a plan in place, it's time to set a budget. Sit down and figure out what you're looking for when it comes to marketing strategies. Are you going to need to hire someone to help you grow your channels? Are you going to need help keeping up with your posting schedule? Whatever the answer, this is an important thing to consider when you're creating your budget. Another crucial thing to remember is ad campaigns. Knowing how much you have to spend on those ahead of time can save a lot of headaches down the road.

7. Figure Out Your Target Audience

Knowing your target audience or demographic can make or break your marketing campaigns. It's important to be as specific as possible when it comes to creating your target persona, down to how they enjoy being interacted with. The more specific you can be, the more tailored ad campaigns are going to get.

8. Customer Experience Matters

Did you know that 90 percent of leading marketers say personalization contributes to the profitability of your business? Customers enjoy feeling seen by the brands they do business with. Personalizing an experience to your target audience's preferences is crucial in for ensuring they continue to do business with you.

9. Are You Doing It All Yourself?

So, are you going to take on digital marketing yourself, or are you going to hire a professional to help you out? It can be easy to forget that there are options out there for those who are confused by the process of digital marketing or simply don't know where to start. If it's in your budget, however, and there's a marketing firm you'd like to work with, it can be well worth it in the long run.

These Simple Digital Marketing Tips Can Help Your Business Succeed

Now that we've gone over some of the best digital marketing tips, it's time for you to see what they can do for your business! No matter what strategies you decide to use, make sure you keep a record. This record can help you keep track of what does and doesn't work so you know what to do later down the line.

If you still find yourself needing help, we're here for you. Contact us today to discuss your goals and we can get started.