choosing a marketing agency

7 Factors to Consider When Choosing a Marketing Agency in Tampa

Here's the deal: the demand for marketing agencies has risen by a whopping 5% over the last couple of years alone. So, if you're wondering how to get the best references and reviews, it's time to get in touch with an advertising agency near you as soon as possible.

Want to know why your regular blog posts aren't drumming up much business?

If you run a business in Tampa, FL, and need help with marketing, a professional team can help. Here are the top seven factors to consider when choosing a marketing agency!

1. Location, Location, Location

When it comes to choosing the best marketing agency in the biz, it's all about location, location, location. What we mean by that is that you want to choose an advertising agency that's nearby, particularly if you live in the Tampa Bay area.

That's because adding travel costs to an already priced to build can be enough to put you over the edge. Plus, holding in-person meetings will be much more convenient for you. As a result, taking the closest marketing agencies can lead to lower stress and higher productivity levels.

2. Compatibility Is Key

Believe it or not, compatibility is key when it's time to finalize your partnership with a new marketing agency. Some things to consider are whether or not their objectives or mission match up to yours. If you don't hold similar values, you and your business might not be the right clients for them.

Also, think about whether you and your new advertising agency have any similarities. Although it might be hard to tell when you first meet, putting your brand first will help you figure out if it is a good fit in the end.

3. Basic Background Checks

If you haven't conducted a basic background check on your potential marketing company yet, you're already making a big mistake. This classic rule of thumb should be followed every single time you decide to work with a new business partner.

This is great for analyzing everything from the advertising agency's:

  • Personnel count
  • Financial position
  • Managerial stance

Not only that, but you can also get a better idea of the agency is a part-time or full-service one. Of course, if you want to hire a part-time advertising agency, conducting a background check is even more necessary.

4. Classy Clientele Lists

The fastest way to get to know a marketing company is to look at its clientele. This can easily show you the level that the potential organization is functioning. Needless to say, those with impressive clientele lists are often the most reliable.

The higher-end your business is, the more like that you will choose an ad agency that is very well-known and popular. Finding one with a similar customer base to your company is another great life hack as well.

5. Big Projects at Budget Prices

Before you get into business together, you should think about both you and your partner's financial positions. That's because it's possible to hire a marketing company that you can afford. On the other hand, you don't want to hire an advertising agency that's so expensive that you'll be at risk of going out of business either.

What should you do? The answer is simple: do your best to find one that fits within your company's financial budget. In addition to this, the advertising partner you choose should have a solid position financially as well.

While you're at it, you might as well view the payment processing procedure for your marketing agency too. Once you understand what their requirements are, you'll be able to meet them without a hitch.

6. Credibility in the Tampa Community

Another thing to look out for is that the advertising agency of your choice has high credibility within the Tampa community. As we talked about above, the customer of the organization is a big factor that shows how authentic they are. Therefore, the image, integrity, and authenticity of the business should be considered thoroughly.

This can easily be done by looking up their past business records. Also, you should be able to access the companies information history via their website too. Problem solved!

7. Excellent Experience and Expertise

Last but not least, it's time to talk about how vital excellent experience and expertise are in business relationships. In case you didn't know, some agencies choose to focus on a specific aspect of marketing that may not line up with your company's vision.

In that case, it pays to hire a business that is somewhat similar to how you advertise your brand. But that's not all.

Consider the years of experience that your future business partner has in the industry as well. Trust us - this will save you both a ton of time and money in the long run.

Curious About Choosing a Marketing Agency?

Still curious about choosing a marketing agency you can trust?

If you're nodding your head yes, we are here to help you out.

When it comes to creating a solid digital marketing strategy, we are practically experts. From location to background checks, we've got everything you need to choose the most amazing advertising agency for you.

Feeling stumped on how to find the perfect marketing agency in Tampa?

If that is the case, we've got you covered. Not only do we understand advertising, but we know how to complement your brand voice too. As if that's not enough, we also have the experience and the expertise you need to succeed.

Want to learn more about different types of advertising? Contact us to find out how to target an audience today!


Small Searches For Innovative Uses Of Media In Places Big Can't.

You’ll all be happy to hear this will be a shorter blog than most. But, in my opinion, a valuable and important one, nonetheless. The use of media to your advantage creatively. Oh sure, I could make this longer by using really prodigious words to pontificate and expatiate my point but that would be a rather diaphanous display of elaborateness, don’t you think? I’ll stick with what I’m good at. Small stuff. Like words.

So, onto my topic. When I say finding innovative uses of media that big can’t, I am not implying that bigger shops can’t. They certainly do it and do it exceptionally. What I am saying is Small can get into the nitty gritty for clients trying to squeeze every last drop out of their smaller advertising budgets. Big simply cannot operate in that space profitably. Small can operate in both.

SOCIAL MEDIA

Instead of standard posting, which is all well and good, why not play with the space you’re in. There are so many things you can do visually and breaking the Facebook or Instagram wall is one of them or using the Pinterest environment to surprise and delight your customers, like this Bonefish Grill ad we created that looked like 2 ads in one.

PRINT

A traditional medium, yes. But not an excuse to not look for new ways to optimize your messaging beyond the, well, traditional ad. Try playing with page numbers of the magazine or running a classified like we did for Intrepid for roughly $200 that garnered a flood of calls into the sales team leading to several boat sales. Or how we created an insert on a cocktail napkin? Or how about instead of a full-page ad, is there an idea in dispersing your messaging in small spaces around a single publication? Thinking this way could get more bang for you messaging buck.

TV

We’ve taken existing footage of food porn that everyone does and simply tweaked the audio to be highly unexpected based on an idea that grabbed attention immediately. It’s as simple as that. FedEx did a wonderful Super Bowl spot years ago using just the color bars saying they used another service to ship their commercial and it never arrived at the TV station.

DIGITAL

Lots of opportunity here. And lots of great work being done here all around. I am particularly fond of a standard display ad created by Pringles that just grabs you and keeps you clicking. Small price. Big reward. Even little ol’ us created some more engaging standard-sized banners to help save the African Elephant. Or turning your mouse into a magnifying glass to find the reclusive North American Gray Wolf.

DIRECT MAIL

Boring? Why does it have to be? We do quite a lot of direct mail for our client KFB Law and we always try to make the piece interactive and fun and now even link to an online landing page to further the experience on their website.

Well I believe I need to stop because it seems this turned out to be a long blog after all. So, to all out there, please allow me to extenuate my sincerest reparations in audible form. Sorry, couldn’t help myself.

If you’d like to see how we can do this kind of work for you, let’s grab some coffee, say hello and discuss a project we can work on together. Email my partner Cindy at cindy@eraserfarm.com and let’s get to it.


8 Social Media Marketing Mistakes to Avoid for Small Businesses

Businesses, both big and small, need to have a social media presence. Most companies know that social media can play a crucial role in generating leads and building brand awareness.

However, many startups and small businesses struggle to grow consistently on social media. Often, this isn’t due to lack of effort but the common social media marketing mistakes they make.

Whether it’s missing the point of social networks or oversaturating your content, small business marketers sometimes miss the mark. Before starting to advertise your business, it’s best to learn these 8 social media mistakes you’ll want to avoid when marketing your small company to customers.

1. Creating Many Social Media Accounts

Signing up for too many social media platforms─ especially when starting out─ can be a recipe for disaster. For small businesses, it’s more effective and much easier to master just a few platforms before branching out to more.

If you rush to create a presence on every social media platform out there and start publishing incoherently on all of them, you get confused. Then, you may consider abandoning some of your platforms, making things worse. This kind of behavior does nothing but boost your mistrust level with your audience, which is never good for business.

2. Not Having a Social Media Marketing Strategy

In Benjamin Franklin’s words, “If you fail to plan, you’re planning to fail.” Businesses without a social media marketing plan often find it hard to provide useful content to their audiences.

Without a clear social media strategy, you’ll find it challenging to know what to post, when to post, and what your audience likes and wants. Communication with customers might start to feel disjointed and confusing. A good social media strategy includes providing useful and engaging content that inspires action.

3. Deleting Negative Comments

Do your business a favor and be transparent. One of the common social media marketing mistakes small businesses make is deleting negative feedback. You need to show your audiences that you’ve got nothing to hide to build trust in your company

It’s best not to delete any negative comments and instead respond appropriately and as soon as possible. Negative feedback online provides an opportunity for you to engage with the user who left the comment and turn everything positive. Be respectful to whoever makes a comment and address the issue head-on.

4. Failing to Create Brand Consistency

What’s so unique about your brand? Let it shine through all your content. If you care about building a powerful brand that lasts, you need to focus on the consistency of your brand.

Don’t confuse consistency with monotony—if you're going to repurpose your content make sure you do it appropriately.

You should switch up your content, test different formats, and maintain variety. All the while, your content should remain consistent with your tone of voice, brand mission, and general look and feel. Being consistent also includes keeping your promises.

5. Buying Followers

While all social media networks don’t allow users to buy followers, the urge to buy followers might become more if you don’t have the numbers. Although several thousand followers can be purchased for a few dollars, you don’t want to go that route. Instagram and Facebook algorithms hate this activity.

In the past few years, there were so many fake profiles selling followers that even official ads attracted fake likes. Due to this, platforms like Facebook was forced to deactivate more than 2 billion fake accounts. Also, remember your ultimate goal is getting conversions, not building a subscriber count.

6. Promoting Yourself Too Much

Social media is typically about socializing and communicating. Not many people like promotional content ─ most people hate being sold to. If you decide to spend most of your time promoting yourself, you could lose social media followers.

Since your business needs to sell, use promotion subtly. While it’s okay to post promotional material now and then, the more engaging your posts are, the more sales you’ll attract. Don’t forget to set aside some of your time to interact with other people’s content, add value, and not just push yours down every follower’s throat.

7. Not Connecting and Networking

If you have many random followers who have little to contribute and don’t embody your ideal audience you will not yield the expected results. You want to draw in and engage potential customers, professionals, and peers with similar views and interests. These are the kind of people who will likely contribute to the success of your marketing efforts.

Make sure that your interactions are meaningful. That’s the true meaning of networking ─ adding value to relationships. Always find time to engage in discussions and send personalized messages.

By doing this, more people will likely pay attention to the things you say.

8. Following Every Trend

It’s not that you shouldn’t publish a buzzworthy post, but there’s a specific time and place to be trendy. If you’re a tech company, for example, posting about the latest baking style and over-capitalizing on movements to appear “youthful” can confuse your audience.

Jumping on social media trends and posting irrelevant content is perceived as a gimmick.  It plants you in a sea of other people who jump on the bandwagon. By blindly doing what every other business out there is doing, you’re devaluing your unique voice and pushing away prospects who followed you for your individuality.

Trends are still useful in social media. But first, know what everyone is talking about and decide whether or not it’s relevant for your small business. If the trend seems to benefit your business, use thoughtful ways to join the conversation.

Be Sure to Avoid These Social Media Marketing Mistakes

Because billions of people use social media each day, social media marketing remains one of the best ways to expose your company to a large audience. However, only a few small businesses do well when it comes to using social media in the right way.

As you can tell from the list above, all of these social media marketing mistakes can be avoided. All it takes is understanding your mistakes so you can handle them.

For assistance with mapping out an effective social media strategy for your brand, feel free to contact us today.


mini figures of men digging up a shell on the beach to put in a mini truck

Small Is The New Big

If any of us remember Jerry Maguire’s late night, pizza-induced rant that he insisted was just a mission statement, well, this really isn’t that at all.  It’s just the musings (hopefully not too rambling) of a creative director and writer who’s worked in the industry for too many years to remember. I’ve learned a lot, some the hard way, but I’ve also been blessed with working with many great folks and large agencies around the country.

After all of that I decided to start my own little agency. Six years in, I’ve realized why being smaller is something I love, and I believe is too often overlooked by many clients - simply because of appearances. Think about that for a second. As technology marches on, things have gotten better because they’ve gotten smaller. Computers. Devices we listen to music on. Cars. Planes. Things are becoming more efficient and faster and more responsive simply by going small. So, with that, if you’ll permit me, here’s why I think now more than ever, small is better than big for today’s advertising agency and their clients.

SMALL IS NIMBLE AND SHAPES TO THE JOB AT THE DROP OF A HAT

Small runs lean and mean. Here at EraserFarm, we are a small, experienced core group who, over many years, have developed long-standing, trusting relationships with many top-level strategists, creatives and experts. When a specific project calls for it, we are able to create a very specific, targeted and relevant group to work on that project - rather than having the same people work on every job they may not necessarily be as qualified for or experienced in. It also removes the heavy overhead clients are forced to pay to compensate for employees on staff. Conversely, small is able to scale up or down accordingly per assignment. That flexibility also allows us to change the business model when your competition changes theirs. And in the end, all of this helps small get into the tight little spaces that big can’t. And, come out with emotionally charged ideas that connect with people on a very human level. And that can turn your customers into salespeople as powerful advocates for your brand.

SMALL THINKS BIG WITHOUT BLOATING AD BUDGETS

A big idea that can survive the test of time doesn’t need to come with a big price tag. We’ve worked on TV assignments for global companies like Pacific Life and social content that’s distributed around the world for Outback Steakhouse. We’ve created work for national health organizations and restaurant chains like Arby’s and Bonefish Grill, gotten in the trenches with startups and local clients and partnered with our clients’ in-house creative departments too. We just don’t care about process or the way it used to be done. We are here to do the best work we can for clients in any shape or form that may take. It simply doesn’t matter what the size of the agency is. It’s the size of the thinking that the agency puts into each project without ever taking one for granted, regardless of what it is.

SMALL PUTS ONE FOOT ON THE NECK OF BUREAUCRACY AND KICKS AGENCY LAYERS OUT THE DOOR WITH THE OTHER.

One of the main reasons I wanted to start my own thing was being able to show our clients work I personally thought was worthy, without it being diced, sliced and minced up and left on the agency cutting room floor. Hey, if the client doesn’t like it, so be it. We have small egos and big, broad shoulders here. But at least we didn’t do them any disservice to not show them some thinking that could advance their brand message. That’s why we also think proactively on each client’s business and gather as an agency each week for creative thinktanks.

Know what else is great? Small means we can say whatever we want on our blogs like I am right now without repercussion. It means we answer our clients’ emails right away personally and answer our cell phone (which is on our business cards) any time of day or night. Trust me, I’m not kidding. And small works very closely with each client without putting B, C or D teams on it. Every job gets 100% from all of us because we all wear many hats here at EF.

If we define ourselves and our business in terms of how other agencies operate, we're living in an echo chamber. And, new ways of thinking will never surface to better serve today’s clients and the environment they exist in.

SMALL WORKS HARDER TO SURVIVE.

This is a no-brainer. We’re small, our rope is shorter and so you can bet your ass we will bust ours on every job to survive and keep chugging along. I’m convinced that when people become associated with an idea or company, the personal stakes get higher.

In the end, I truly believe an ad agency succeeds because they’re good. Not because they are big. You see, if you can look past just the size of an agency, you’ll discover a very valuable, powerful mindset like the one we adhere to every day at EraserFarm. And no matter how big we get, you can count on one thing: We will always keep rolling the way we started.

Small.

Let us prove it to you. Let’s grab some coffee, say hello and discuss a project we can work on together. Email my partner Cindy at cindy@eraserfarm.com and let’s get to it.


valley bank atm with eraser farm logo on the screen

It's Official. EraserFarm And Valley Bank Are Partners.

We are so proud to share our new partnership with Valley Bank. For the past two years, we've been working with these fine folks on various projects helping rebrand the bank through an ongoing new logo, a big ‘ol Times Square takeover to announce their huge Nasdaq announcement and an ad campaign. Today, we've been named their official creative partner. With two main corporate offices in New Jersey and New York City, we've had the privilege of meeting so many of Valley's amazing team members and with them developing an all-new brand strategy. This sets Valley up for not just maintaining the strong relationship they have with their current customers, but opening doors for new audiences and introducing the brand as they roll into new markets and continue their expansion. "There is something to be said about working with people who understand you and understand your brand. Our friends at EraserFarm get us. They have played a key role in creating a voice for Valley that we love and truly touches our customers. We're thrilled about our new commitment to each other and look forward to continued successes," said Mark Fernandez, Executive Vice President/Chief Marketing Officer, Valley Bank. We're looking forward to expanding on the new campaign as we move through the year and exceeding our goals for this amazing client. 


Businessman using tablet computer at work.

The Benefits of Infographics in Conveying Statistics and Data

I'm a big fan of infographics. I know, sounds weird. But they work well and if you're curious to know why, keep reading.

The benefits of infographics are far-reaching. They can turn difficult-to-understand information, such as data and statistics, into easy-to-read graphics. They can split a complex subject into digestible chunks.

What’s more, your audience isn't just more likely to understand the information. They’re more likely to read and remember it. If you’re ready to discover the full value of using infographics for your work or business, then read on.

Benefits of Using Infographics on Complex Subjects

Infographics simplify complex ideas. They break them into digestible chunks. They use symbols that our brain understands intuitively, so it doesn’t have to work so hard.

Why use infographics? Because they display complex relationships with easy to understand graphics.

They activate more areas of our brain. When the information is distributed, the work is spread out. This increases comprehension and makes it likely your audience will remember what they’ve seen.

65% of people are visual learners. When you use pictures to represent a subject, their brains first filter the information through their image centers. Then it’s filtered through their memory center.

When you use text, their brain still needs to process that information through the image center. Then it moves through the language center. And finally, it filters through the memory center.

It turns a 2-step process into a 3-step process. It dramatically increases the work required and the risk of confusion. When you add math or numbers into the mix, the problem is further compounded.

Here’s an example:

If you show a person a picture of the aurora borealis, she gets it. But what if you show her the science behind the phenomenon?

Show her a graph of charged particle densities. Don’t forget to include a table of electron energy state distributions. Then wait for her cross-eyed reaction.

Don’t forget the effect of adding a splash of color in your data. In one study, adding color to a product guide increases readership by 80%. It turned something people found boring into something worth the read.

What kind of effects might it have on your facts and figures?

Infographics are Sharable and Linkable

Have you ever been to a convention? If you have, you’ve noticed how many booths give away free swag. Free tee-shirts, bags, pens, and stickers all proudly display the logo of the company giving them away.

The marketer who created those freebees knew the value of brand name recognition. In other words, your authority climbs each time a potential customer sees your logo. Your company is everywhere, so you must know what you’re doing.

Another of the infographic benefits is an improved trust in your company and, by extension, your products. And trust is paramount. 67% of consumers say they’ll stop buying from brands they don’t trust the company behind the brand.

Well, guess what? Infographics are sharable. When you use one on your website and make it sharable, it becomes your giveaway swag.

Other bloggers and website owners can reuse your infographic on their sites. Your logo will be plastered across thousands of sites: free advertising. It’s one of the main reasons why infographics are useful.

Don’t forget to embed a link in your infographic. When people post it on their webpage, they’re including a link back to your website. That’ll get you more audience.

These outbound links will also increase something called your domain authority. It’s one of the factors that search engines employ when calculating your page rank. An increase in your domain authority equates to an increase in your page rank.

That means that when someone runs a Google search, your webpage will rank higher in their search results.

Infographics Tell Stories

If you’re wondering how to use infographics, focus on the story.

Figures alone often miss their mark because they’re impersonal. They’re unrelatable. It’s difficult for the audience to see how they connect to their lives.

One of the best marketing strategy tips we can offer you is to use your data to build a story. Weave that information into a narrative that touches on your viewer’s lives. How and why should your statistics affect them?

Your readers understand the impact of your statistics because you made it personal.

They get your water purity tables because their children might be ingesting chemicals. They understand your atmospheric pressure predictions because they might have less food to eat. They grasp your population density predictions because they’ll be stuck in traffic every day after work.

Stories also produce strong emotions. They allow us to experience encounters that we never lived. And they leave us feeling as if we just lived the event ourselves.

These strong emotions increase our attention. In turn, increased attention improves memory retention. So not only do we relate to your data but we also better remember that data.

Stories also convey the history, values, and culture that unite people. When it comes to our families, our communities, and our countries, stories are the ties that bind us. They create a common ground.

You can use that to bolster how your audience perceives you. It will increase the trust they have in you. It’ll also make them see you as an authority figure.

Nowadays digital marketers and internet gurus know the value of stories. 74% of marketers use visuals in their social media messaging. They see the impact infographics have on their customers and followers.

What kind of an impact might it have on yours?

The Many Benefits of Infographics

Now that you better understand the benefits of infographics, how do they apply to you? What data are you finding difficult to convey? How can you paint it into a story that your audience can connect with?

If you run into roadblocks, run a quick search for “popular infographics” to give you some ideas. If you’re stuck and you’d like to have a conversation with an infographics expert, reach out to us today.


man drawing bar graph on window

The Top 5 Best Internet Marketing Strategy Tips for Your Business in 2020

81% of consumers search online before making a purchase. Without an internet marketing strategy, it's likely you're missing out on customers.

The internet provides many opportunities for you to promote your business to potential customers. With a strong internet marketing strategy, you can boost your brand, find new customers, and grow!

Here are the top five marketing strategy tips you need for success.

With these tips, you can make the most of internet marketing in 2020. Don't let your competitors snatch up customers. Instead, get started with these five tips!

1. Give Your Site Some Love

When people search for new products, services, or brands, they start online. If you don't have an updated, well-designed website, you're already losing customers.

Your website sometimes makes your company's first impression with customers. Make the most of that opportunity! By creating an eye-catching, compelling website, you can convert those visitors into leads or sales.

First, consider updating your website using user experience (UX) design trends.

UX design will clean up your website so it's easier to use and navigate. For example, you'll want to make sure your site loads quickly. You can use Google's PageSpeed Insights to determine what's slowing your site.

Then, remove clutter and unnecessary information. Add white space to give your remaining content room to breathe. White space will make it easier for people to read your content without feeling exhausted.

Does "HTTPS" appear in front of your domain name? If not, consider looking into a security certificate.

Hackers are getting smarter. By prioritizing security, you're showing customers you can protect their personal information. This is especially important if you're selling products online.

Next, make sure your site is easy to navigate. Can customers find what they're looking for easily and quickly?

Updating your site will help you make the most of these remaining four marketing strategy tips.

2. Step Up Your SEO

Search engine optimization, or SEO, makes it easier for people to find your website on search engines like Google. Without SEO, your content won't appear on the first page of a Google search. Not many people look beyond that first page.

A higher ranking will also make your brand look more credible. People will trust your brand over a competitor's based on your higher ranking.

Ranking at the top of the page will help you reach more people, too. As brand awareness grows, you can become a more recognizable resource in your industry.

Here are a few SEO trends you'll need for successful internet marketing in 2020.

User Intent

What are your customers searching for? What information are they hoping to find based on their search? Before you can use SEO, you need to know who your customers are and what they need.

Separate your customers into buyer personas based on age, gender, buying behavior, and interests. Then, look into what keywords they're searching with using Google Trends, Keyword Planner, and Ahrefs.

Once you understand their search intent, you can create content that reflects their needs.

Zero-Click Search

Google now displays snippets at the top of their search pages. These snippets display website content in ways that are easy to consume. With snippets, people no longer have to click on a website to find the information they need.

Structure your content for these snippets to increase your SEO ranking.

Look at the content that appears in a snippet for a keyword you're targeting. Then, adjust your content to fit that snippet. For example, you can use lists and bullet points or summarize your post in the top paragraph as a place to start.

Voice Search

By this year, voice searches will account for 50% of all searches. Over 35.6 million Americans already own a voice-activated device. Instead of typing out their queries, more people are asking Siri, Google, and Alexa for help.

In order to optimize for voice searches, you need to know who your customers are and how they're searching online.

Look at your keyword research. Then, phrase your keywords the same way your target audience does.

Make Sure You're Mobile

Google's search algorithm prioritizes websites that are convenient and easy-to-use for all consumers. Realizing more people are using their smartphones to conduct searches, Google rolled out mobile-first indexing in March 2018. Now, Google looks at the mobile version of your website to determine your ranking.

Make sure your website is optimized for smaller screens. Otherwise, people will struggle to read your content.

You should also make sure your site loads quickly, which could also impact your SEO ranking.

In order to optimize our website for mobile devices, consider some of the UX design tips mentioned above. Make sure it's easy for people to click on your forms and navigate your site.

Otherwise, you could end up missing out on potential conversions and leads.

3. Reel in More Reviews

Reviews are a great way to boost brand awareness, credibility, and your SEO ranking.

Ask happy customers to post their reviews on your Google My Business listing. Don't forget to add these reviews to your website. Happy reviews will help you attract more local customers to your business.

This social proof will help potential customers see the benefits of choosing your business.

4. Build Up Your Brand

Who are you? What sets you apart from your competitors? The answer to those questions should appear in your brand.

Focus on the unique value you offer customers. Show them that you're there to help solve their problems. Then, create a strong vision with that concept front and center.

Next, take a look at the visual components of your brand. Your color scheme, imagery, tone, voice, and font should help you stand out. If you look like your competitors, consumers will fail to differentiate you in the industry.

Make sure your brand appears cohesive across all marketing channels. A cohesive brand will help you build brand awareness and recognition.

Branding is essential to internet marketing in 2020. Otherwise, you'll look like everyone else in the industry.

5. Consider Your Content

Strong, unique content will fuel your SEO strategy and help you reach more customers.

You can create blogs, videos, infographics, quizzes; anything to get customers engaged. However, this content should focus on helping your customers.

Take a look at your keyword research. What questions are your customers asking? Create content that focuses on providing them with information and assistance.

Then, update your blog and social media with your content.

Pages with a video are 53 times more likely to rank on the first page of Google search results.

You can also great interactive content such as contests and quizzes to boost engagement. Don't forget to post your content on social media to expand our reach. With a strong content marketing strategy, you can build brand awareness, credibility, and trust with your consumers.

Make Your Mark: The Top Marketing Strategy Tips for Businesses in 2020

Ready to stand out from the crowd and make your mark? With these five marketing strategy tips, you can set your business up for success in 2020.

Don't wait to start marketing! Contact us today to get started.


dramatically lit photo of kangaroo

What's On Our Menu For New Biz? Outback Steakhouse

We're celebrating over here. And that's because we're starting 2020 off with an announcement like this: EraserFarm is delighted to share that Outback International has named us their creative partner for social content development.

We have the pleasure of working with another one of the great concepts inside of the Bloomin' Brands family, so we couldn't be happier that Outback International came calling as well.

Our work for them began late last year as we prepared new social ideas and content for their international franchise system.  Outback has a strong history in this market and across the US, so as the system continues to grow internationally they needed to ensure they had the right partner to grow along with them.

"We are excited to be working with the great team at EraserFarm.  We've seen great things inside of their work for one of our sister brands, and look forward to carrying that level of creative thinking over to Outback International," said Claudia Mezzarano, International Marketing Coordinator for Bloomin' Brands International.

We look forward to continuing to make our new friends proud and deliver work that drives positive sales growth and traffic for their international business.


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Growing Marketing Trends: Is Influencer Marketing Still Effective in 2020?

Have you ever approached a popular internet personality or celebrity to help you grow your brand? If yes, you’re already utilizing influencer marketing. Influencer marketing has been growing for years. Expect it to be more effective in the coming years. At the end of 2019, the industry was worth $8 billion. As per Mediakix Data, influencer marketing will soar to hit $15 billion by 2022. Well, there are many social media and internet users. But many people use online mediums to communicate and interact. As e-commerce grows and more people go digital, the role of influencers will become vital. People trust influencers more than traditional ads and old school celebrity endorsements.

Here are more reasons influencer marketing is an effective growing marketing strategy to use in 2020.

Why Influencer Marketing is Still Effective

Customers have Facebook, Instagram, and Twitter and lately TikTok to use. With all these options at hand, each customer chooses their ideal medium. For a business, you may struggle to target your niche across all the social sites. Influencer marketing can help you reach the spread audience faster. Brands can locate their audience through influencers and achieve their marketing goals. As mentioned earlier, customers trust influencers sometimes more than brands. It isn’t also as effective for a brand to push its selling content onto the audience. Brands hire influencers to take advantage of their trusted image.

Social media is still a growing marketing tactic. New strategies arise as more people continue to join the platforms. There are also new platforms popping in the market. For instance, TikTok, the new site in the scene, has already hit 400 million users. Influencer marketing is one of the most powerful growing marketing strategies to improve brand relevance. It takes your content to an active audience and increases interaction. More people interacting with your content means better search engine rankings. Working with trendsetters is a sign your brand is credible. If top influencers are inaccessible, you can work with micro-influencers. These influencers have a smaller and active reach. Yet, people consider them as industry experts, and they are more loyal.

What to Expect from Influencer Marketing in 2020

There are a few trends that are already happening within influencer marketing. As the years go by there will be more popping up. Here are some of those things to watch below.

The Rise and Rise of the Micro-Influencer

Top influencers might not be accessible when you have a limited budget. These influencers often charge premium prices. This is one of the reasons why many brands opt for micro-influencers. Besides cost, the influencers may have an underactive following, which may not be the most beneficial for a brand. Most marketers are not ready to pay large amounts for influencer marketing yet. Consumers trust ordinary people for referrals and recommendations. Meaning, micro-influencers have the upper hand in promoting products. From 2020 onwards, brands may look for individuals who run a social community or niche.

Tapping Into Emerging channels

Today, Instagram seems like the king of influencer marketing. Yet with the need for a different content version, you can’t ignore other platforms. Recently, TikTok has been making waves as a platform to share short videos. If you serve a younger market, TikTok may be the platform to explore. With its focus on content quality rather than followers, it is a fit for niche brands. Many micro-influencers will tap the potential of Tiktok and upcoming sites like Twitch.

In-House Influencer Marketing

In-house influencer marketing is also a growing marketing tactic. The strategy started back in 2018. Brands will probably opt for in-house influencer marketing as they gain influencer marketing experience. In-house influencer marketing is popular because of its ease of promoting products. The tactic needs no introduction of third parties to your marketing team. Nonetheless, it puts you in control of your campaigns.

Search for Wholesome Experiences

Since influencer marketing became the norm, brands opt for short term relations. Many relationships ended after a marketing campaign. To connect to customers, brands need a consistent marketing campaign. Many brands now aim to work with an influencer for long to bond with their customers. Brands also save a lot of time and the cost of scouting for new influencers often.

Shopping Posts/Branded Content

Before, influencers and brands faced a massive hurdle in their Instagram marketing efforts. Influencer posts could only reach a limited audience. Then came Instagram branded content. Influencer posts can now appear as ads and hit a broader audience. Brands can now maximize the power of influencers by targeting the ads to a specific audience.

Evolution of Influencer Tiers

Influencer marketing is now mainstream. Yet, brands haven’t taken advantage of the strategy’s full potential. Likes and followers have determined who called the shots among influencers. The good news is with customers increasing interest for value, quality content is more on-demand. Even people with the fewest followers can share their content and get conversions. Brands now opt for the smaller influencers. This is because their content seems more genuine and garners more attention. People now categorize influencers by their follower numbers. There are mega influencers with over a million followers, and they dominate marketing for the top brands.

On the lower end of the spectrum, you will come across nano influencers. Nano influencers have between 1k-10k followers. Their up and coming fame makes them more accessible.

There is now a diverse pool of influencers for all brands. Regardless of your brand’s size, you can join influencer marketing to enjoy the new trend.

Are You Using Influencers as a Growing Marketing Strategy in 2020?

Influencer marketing is becoming a must-have growing marketing strategy in 2020. Almost half of the customers rely on it to make purchasing decisions. It’s an effective strategy to target an audience, generate sales, and increase revenue.

For help with finding the right marketing and advertising strategies to promote your brand, feel free to contact us today.