Influencer Marketing Trends in 2025: What's Hot
Want to harness your brand's full potential? Influencer marketing for social media is where it's at for modern digital strategies in 2025. Integrating influencer collaborations into your marketing…
Steal the Spotlight: 10 Video Branding Campaigns That Rocked
In today's digital age, strong video branding campaigns and video marketing have become critical for businesses looking to engage audiences and drive conversions with memorable content that…
Do Traditional Ads Still Work? Advantages and Disadvantages of Traditional Advertising
In an era where digital marketing seems to dominate, do traditional ads still work? The landscape of advertising has transformed dramatically with the rise of social media and search engines. Yet,…
How Ad Extensions Contribute to Increased User Engagement
According to advertising statistics compiled by Semrush, more people discover new brands, products, and services via social media ads than any of the following: Brand and product…
The Power of Humor In Advertisements
Humor can turn a mundane ad into a memorable one. It's like adding hot sauce to your favorite dish–it spices things up. Brands worldwide use humor, not just because it’s fun, but because it works.…
Why Is Content Moderation Important for User-Generated Campaigns?
If you’ve ever participated in social media marketing or even just posted something online to a personal social media profile, you’ve likely already encountered content moderation. Some…
Why an Emotional Appeal in Advertising Is So Important
Have you ever scrolled on social media, saw an ad that pulled at your heartstrings or made you giggle with laughter, and instantly bought something? If so, that was the work of emotional…
What Do Advertising Agencies Do?
Perhaps you own a small business, or you've just taken charge of your startup's marketing channels. You probably figured out during the process that advertising your business and attracting new…
What are Creative Services? The Complete Guide for Businesses
PR Newswire reports that the creative agency market will have an incremental spend of more than $320 billion between 2021 and 2026. The increased spending for creative services proves that businesses…