It’s no question that businesses need to be using social media to market themselves in today’s highly digital world. However, what may be less clear is which platforms are best for each unique business. The best platforms for you will be determined by examining certain areas of your company and your customer.¬†Are you wondering what social media platforms will be most effective for your company? If so, keep reading. In this guide, we’ll go over some tips on how to pick the best social media platforms for your business as well as the main channels companies use to market their business.

Narrow Your Choices

There are tons of social media platforms out there, but to narrow down your options you should consider the most popular options. When using social media platforms for business, you want to focus on the most widely used platforms that will allow you the most exposure. The social networks that have the most active monthly users are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

However, it may be unrealistic, and unproductive, to use all of these platforms. To chose which ones you will use, you should determine what your social media marketing goals are. This will help you figure out which platforms you will use as well as what kind of content will relate best to your customer.

You should consider what audience you are aiming to target to use the channels that they are active on. A great way to figure out where your target audience is hanging out online is to conduct a survey. Additionally, different kinds of content work better on certain platforms.

Think about the kind of content you usually create and figure out what channels work best with this content type. The kind of content you should be using to promote your business will depend on the industry you’re in, your brand, and your target audience. The best content for you may be blog posts and articles, or it could be video and images.

Figuring out where your target audience is already exploring online as well as what content types work best for your brand will help you select the best social media channels for your company.

Comparing the Top Social Media Platforms

Once you’ve done the work above, you can go through and compare the top social media platforms to find the best one for your needs. To help you decide, we’ve broken down a few of the top platforms and what kind of content types work best on certain channels. Figure out what channels businesses like yours use to find a platform that is popular among your industry and audiences by looking at these very different channel options.

Facebook

Facebook is the most popular social media channel and is a great tool for lead generation. With a wide audience and advanced targeting tools, you can use Facebook to customize your advertising campaigns to reach your target audience. Facebook is, at its core, a place to be social.

For this reason, it’s also a great place to build connections with your audience. You can do so by humanizing your brand and sharing content that will gain loyal followers that you can turn into customers. Additionally, this channel allows for many different content types.

While this platform is incredibly popular, it also means that it’s incredibly crowded. For this reason, you want to make sure your content stands out from the rest to catch the eyes of users. Instagram is similar to Facebook but is more image and video-based.

Twitter

If your business is about immediacy, Twitter is a great option for you. This is a great spot for reaching audiences with updates, breaking news, announcements, and other important information. Most Twitter users are under the age of 50.

The best type of content for this platform is concise textual content that is easy to digest. You can also link articles, blogs, and listicles to this platform that others can click into to read on further. If you have a blog section of your site, you can post them on Twitter to generate leads to your website.

While images perform well on this platform, it is one in which text reigns supreme.

LinkedIn

LinkedIn is a great platform for certain industries and is the best option for B2B businesses. This is a great option for those with the goal of generating quality leads. If your company often creates, uses, or shares editorial content, LinkedIn is a great option for you.

Many use this channel to establish themselves in their industry. By establishing your company as a thought leader in your industry, you can build great brand authority. Building this kind of authority works to boost the trust and loyalty that followers have towards your company and your product.

This is also a great platform for engagement, as you can easily converse with others on certain topics. This is a site used by professionals, and users tend to be between 30-49 years of age.

Determine the Best Social Media Platforms for Your Company Today

When it comes to determining the best social media platforms for your business, you will want to keep your audience, industry, and content types in mind. Before creating a social media marketing plan, make sure you’ve done the work to find the best platform options for your company.

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