SMALL IS THE NEW BIG.

Small is nimble.
When the competitive landscape changes
small adapts at the drop of a hat right along with it.
Small gets into the tight spaces big can’t.
And comes out with emotionally charged ideas.
Ideas that connect with and move consumers.
Small thinks big without bloating ad budgets.
Small runs lean and mean.
It shows bureaucracy the door and
kicks agency layers to the curb.
Small develops close relationships with clients.
And answers the phone anytime of day or night when they call.
Small drives its own bus and leaves the bandwagon in its dust.
Small has tiny, little egos. And big, broad shoulders.
And no matter how big small gets,
it will always keep rolling the way it started.

SMALL.