INFORMATION
Frequently Asked Questions
We get asked questions sub-line
What do you target during creative advertising consultations?
Once again, it’s all about the integration. When consulting you on improving your advertising practices or standards, we’re going to look at how well each piece of what you do plays into the others. We want to improve the way you tell your story from the beginning to the end.
What backgrounds do the people on your team bring to the table?
Our people come to us from many different backgrounds, and together they make a uniquely creative team. You can learn more about the backgrounds and about the accomplishments of the people who may be working on your campaign by visiting our bio page.
Why is branding such a large part of what you do?
Branding is one of our main focuses because it’s such a large part of what you do. The first thing you project to your customers is often the most important, and branding should be integrated into everything you do.
Which market/products do you understand best?
Our team has pretty diverse interests, which has led us to work with a variety of clients including restaurants, grocery stores, fast food businesses, major automotive manufacturers, pro sports teams, and even state governments and nonprofits. Our creative philosophy is versatile and can be applied to almost any type of project, so we don’t claim to specialize in one market or niche.
How do your creative services help me with my social media footprint?
We can directly target your social media footprint for improvements, but many of our services ultimately improve your standing. Branding and identity is a focus of ours, for example, and improving just those factors can make a company’s story that much more compelling.
What is integrated advertising?
Integrated advertising is advertising that looks at the whole picture. It’s not just about a single campaign, or a single channel of distribution. Instead, the idea is to create a consistent message across all platforms that is relevant to your customers.
Can you provide me support to my In-House Advertising Team?
Yes. Our services are extremely flexible, depending on the size and budget of your project. We can handle an entire campaign for you, or just backup your in-house team with some extra ad work. Let us know what kind of support you need, your budget and we’d be happy to accommodate.
What emphasis do you put on analytics?
Everyone is all about data these days, and so are we. If you want to learn a lot about the “why” of your marketing campaigns, you’ll love our approach. We break down almost everything to find out what’s working, what’s not and what would make it work better.
What types of ads can you create?
Our team has created ads for most channels, including print, broadcast, radio, digital, social, experiential and mobile. In keeping with our integrated philosophy, we often use more than one advertising medium when we launch a campaign. In addition to advertising, we also create product packaging and logo and identity design.