Is there a difference between B2B and B2C content marketing?

B2B and B2C are the two business marketing models where sales are the end result but this doesn’t make the two business models alike. B2B is an acronym for Business to Business and is a type of commercial transaction where the purchasing and selling of merchandise are performed between two businesses. Business to Consumer (B2C) is where the business sells its goods and services to the final consumer.

How do you measure the effectiveness of a content marketing strategy?

Measuring content marketing effectiveness can be as simple or as complicated as you make it. A good start for us is measuring marketing effectiveness on a monthly basis by tracking your marketing goals, KPI’s (Key Performance Indicators), your plan for gathering this performance information, and who will be responsible for collecting and reporting this data.

How does content marketing drive revenue?

When you’re trying to generate more leads and drive sales, developing a sound content strategy is often the best place to start. Suffice it to say, having strong, relevant content and a healthy sales process go together like peanut butter and jelly. You simply have to know who your audience is and invest in the right content resources to serve them.

What’s the difference between content marketing and social media marketing?

Social media marketing is making use of social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. It’s the type of marketing that influences companies to reach new customers and increase brand engagement with their existing customers. Content marketing is all about the creation and distribution of valuable, relevant, and consistent content. The objective of content marketing is to attract and retain clearly defined audiences and profitable customers. It’s an integral part of social media marketing and a method for brands to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping consumer perception.

Integrated Marketing Services

Whatever matters to people, matters to us. That’s why we create ideas and activations that work across platforms and inspire emotional resonance at every touchpoint. Advertising and communications are what we do and we do it in a very un-advertising-like way to connect with consumers on an emotional level. We don’t think in silos. Every piece of communication for our integrated marketing campaigns work across all media, regardless of budget.

Strategy & Research • Planning • Creative • Execution • Reporting • Optimizing

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Integrated Marketing Services With 360 Degree Messaging

Make It Meaningful

Whatever we’re creating, we know what it takes to make a moment significant. To make it meaningful. Unlocking the potential in each interaction between people and the brands they love is what drives us. Everything we conceive— from banner ads to global campaigns — is designed to be impactful, personal, compelling, responsive and emotional.

Make It Versatile

Creating campaigns that are universally applicable shines through everything we do. Communicating brand personality no matter the platform is the hallmark of a media agnostic idea. Ideas that work well in a single medium don’t work as hard and as effectively as one that works in any, regardless of the media plan. Beginning with insightful research and strategy, we create ideas with human emotion at the crux of our thinking-the kind of sentiment that inspires consumer action and advocacy for your brand.

How We Make It

We work collaboratively. Instead of presenting a few integrated marketing campaigns, we brainstorm tissue sessions with our clients. This allows us to work with you to hone in on the big idea. Only then do we go off and dive deeply into that idea for execution and design, putting our marketing expertise to work on every platform.

Tell your brand story with integrated marketing.

If you’d like to learn more about our integrated marketing services, call Cindy Haynes at 813.296.6784 or email at Cindy@eraserfarm.com

Integrated Marketing FAQ’s

Why is integrated marketing important?

It drives conversion. Our integrated campaigns also make your primary brand messaging consistent across different channels, be it on your website, social media page, or advertising materials.

Does integratted marketing create better audience engagemen?

Integrated marketing allows companies to interact with their audience more proactively, regardless of their location. This solution delivers a better user experience too by utilizing technologies like across all channels for a cohesive brand message.

Does an integrated campaign cost more?

Not necessarily. Any campaign will cost you something, but an integrated digital campaign will let companies reach out to more people for less money. The assets earned can also be channeled to or used for different marketing platforms.

What makes an effective integrated campaign?

Combining the 4C pillars of marketing to be be coherent, consistent, continuous, and complementary. While an integrated campaign can have many forms, it should ideally have more than one outcome. For example, an integrated campaign aims to increase the number of followers up to a certain percentage and boost the number of conversions.