National Consumer Packaged Goods brand, OttLite, has chosen Tampa-based EraserFarm as its agency of record. The partnership was a natural fit for the two organizations, combining… EraserFarm’s branding and storytelling abilities with OttLite’s innovative products and proven health and wellness benefits.

Using intelligent design and LED illumination, OttLite products bring the power of natural daylight indoors through one-of-a-kind natural daylight bulbs. In addition to energy efficiency, OttLite bulbs help to show colors more accurately and clearly, reducing eye strain and increasing productivity.

“We recognized that one of the greatest strengths of EraserFarm is that they are incredible storytellers,” said OttLite Chief Executive Officer, John Sheppard. “We could think of no better partner to highlight the incredible health benefits of OttLite products and to reach the new audiences that could benefit as a result.”

According to the National Eye Institute, there are currently 4.2 million Americans ages 40 and older whom are visually impaired, and that number is projected to reach 7.2 million by 2030??  With products that reduce eye strain by 51 percent, OttLite manufactures the healthiest light you can buy. Through this new partnership, EraserFarm will help OttLite reposition their story and extend their product offering to the consumers and markets they could most benefit