Integrated Marketing Services
Whatever matters to people, matters to us. That’s why we create ideas and activations that work across platforms and inspire emotional resonance at every touchpoint. Advertising and communications are what we do and we do it in a very un-advertising-like way to connect with consumers on an emotional level. We don’t think in silos. Every piece of communication for our integrated marketing campaigns work across all media, regardless of budget.
Strategy & Research • Planning • Creative • Execution • Reporting • Optimizing
Integrated Marketing Services With 360 Degree Messaging
Make It Meaningful
Whatever we’re creating, we know what it takes to make a moment significant. To make it meaningful. Unlocking the potential in each interaction between people and the brands they love is what drives us. Everything we conceive— from banner ads to global campaigns — is designed to be impactful, personal, compelling, responsive and emotional.
Make It Versatile
Creating campaigns that are universally applicable shines through everything we do. Communicating brand personality no matter the platform is the hallmark of a media agnostic idea. Ideas that work well in a single medium don’t work as hard and as effectively as one that works in any, regardless of the media plan. Beginning with insightful research and strategy, we create ideas with human emotion at the crux of our thinking-the kind of sentiment that inspires consumer action and advocacy for your brand.
How We Make It
We work collaboratively. Instead of presenting a few integrated marketing campaigns, we brainstorm tissue sessions with our clients. This allows us to work with you to hone in on the big idea. Only then do we go off and dive deeply into that idea for execution and design, putting our marketing expertise to work on every platform.
Tell your brand story with integrated marketing.
If you’d like to learn more about our integrated marketing services, call Cindy Haynes at 813.296.6784 or email at Cindy@eraserfarm.com
Integrated Marketing FAQ’s
It drives conversion. Our integrated campaigns also make your primary brand messaging consistent across different channels, be it on your website, social media page, or advertising materials.
Integrated marketing allows companies to interact with their audience more proactively, regardless of their location. This solution delivers a better user experience too by utilizing technologies like across all channels for a cohesive brand message.
Not necessarily. Any campaign will cost you something, but an integrated digital campaign will let companies reach out to more people for less money. The assets earned can also be channeled to or used for different marketing platforms.
Combining the 4C pillars of marketing to be be coherent, consistent, continuous, and complementary. While an integrated campaign can have many forms, it should ideally have more than one outcome. For example, an integrated campaign aims to increase the number of followers up to a certain percentage and boost the number of conversions.