Three of Tampa’s top marketing and advertising professionals, James Rosene, Margaret Mariani and Cindy Haynes, have united to cultivate new brand strategies with the launch of EraserFarm, a creative and strategy based advertising agency located in Tampa. “We’re excited that we’re all finally in a place in our lives to go for it and make this venture a full-time focus,” said Cindy Haynes, managing director of EraserFarm. “Our varied backgrounds and diverse client base will enrich the services we are able to offer companies as we strive to be the game changer they need and help them grow. There is an opportunity in the market, and we hope to bridge that gap.”

James Rosene, creative director and partner, hails from previous experiences with DDB, Temerlin and 22squared. Along the way, he built award-winning brand campaigns for clients such as Buffalo Wild Wings, Lincoln Financial Group, Publix Supermarkets, The Tampa Bay Lightning, Toyota, PODS and Celebrity Cruises. He has received recognition for his work with The Effies, Communication Arts and The One Club for Art and Copy.

Margaret Mariani, brand strategist and partner, worked at top agencies such as McKinney, The Martin Agency, GSD&M and 22squared. She helped brands like AT&T, Audi, SONY, Land’s End and L.L.Bean grow market share while building meaningful relationships with consumers. She has extensive experience in brand positioning, consumer dimensionalization and engagement planning. As an advocate of the consumer, she is passionate about helping brands find relevance in this increasingly cluttered world.

With over 25 years of leadership across retail, integrated advertising and marketing platforms, Cindy Haynes, managing director and partner, is the former senior vice president of marketing for Front Burner Brands, restaurant management company for The Melting Pot (national fondue franchise), Burger 21 (fast casual burger franchise) and GrillSmith (regional full-service concept). Prior to joining Front Burner Brands, she was a senior vice president at 22squared where she managed clients including Shoe Carnival and Publix Supermarkets by developing branding, traffic and sales-driving campaigns. Haynes also managed accounts such as McDonald’s, Dollar Rent-A-Car and Melitta by creating custom promotions and programs that transitioned national advertising into local store marketing.

EraserFarm clients include the North American Soccer League, PowerStories Theatre, Safeguarding a Future for Africa’s Elephants (SAFE) and Scarlett Begonias Coffee Roasters. For more information about EraserFarm and its services, visit

About EraserFarm EraserFarm is a modern creative advertising agency headquartered in Tampa, Fla., that produces game-changing work to help companies grow. Through its strategic, digital, design and social disciplines, EraserFarm offers a variety of innovation-driven amenities to provide a strong return for clients.

Featured in the Tampa Bay Newswire