ABOUT THE PROJECT

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STRATEGY
Arby's - Arena Signage

How about a little something to eat with your hockey? Arby’s asked us to let Oshawa General fans know that they have the meats at a location near the arena. We came up with lines true to the hockey enthusiast featuring terms like “barn” that refers to what hockey players call an arena. Or “sauce” which means an airborne pass that lands perfectly flat on the ice to a teammate.

How about sliding glass doors that pushed delicious Arby’s sandwiches ever so close to the players’ gaping mouths.

hockey players with open mouths receiving sandwiches when doors open