ABOUT THIS PROJECT

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STRATEGY

Fall For Bonefish

The air is crisper. The bonfires are getting a little bit bigger. Pumpkins are making their presence known in every bay window. The promise of something new has arrived. Something different and wonderful. And that is exactly what you will find at Bonefish Grill. All the flavors of the season you’ll fall for. 

Media included print collateral, social videos and statics, digital banners and email

bonefish grill woman making cocktails, craft each cocktail by hand
Fall for bonefish menu full of love mockup
Bonefish harvested under a full. moon fall for bonefish
Fall for bonefish mussels in season

Online Video

To promote Bonefish’s Hand-Crafted Apple Martini, we hand-crafted a video using all 3D elements.

Pinterest Hack

Using the layout of Pinterest, we created a video hack that looked like 2 separate ads but animated into one.

Instagram

We used the Instagram layout in ways that were more visually engaging than standard posting.

Halloween

Another reason to Fall For Bonefish? You only have to go to one door to get your treats.