ABOU THE PROJECT
STRATEGY
Dallas Cowboys - Player Profiles
The 2016 season was one of bigtime performances by both rookies and vets. Team records were being set every Sunday (and sometimes Monday, sometimes Thursday). So we created some player tributes to the ones rewriting the history books using some of their pretty darn impressive stats.
We created autograph cards for fans at player appearances and Fanfest as well as social posts announcing relevant player appearances.dividers, increase engagement with call to action and more.