THE STRATEGY BEHIND THIS WORK
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STRATEGY

On The Border - Nacho Cheese and Ranch Tortilla Chips Packaging

To introduce 2 new flavors, we named and designed packaging around a concept of creating old world characters inspired by Mexican wrestling.

on the border Mexican grill tortilla chips
Nacho Marco wrestler cartoon
ultimo nacho cheese
on the border mexican grill rancho loco tortilla chips
cartoon wrestler lassoing tortilla chip
rancho loco cartoon
bowl of tortilla chips