THE STRATEGY BEHIND THIS WORK

strategy icon
STRATEGY

The Homefront Foundation

So many veterans struggle to tell their stories when they return home. The Homefront Foundation helps them tell their story. It stimulates a greater sense of family, belonging and community but it’s also a tremendous coping strategy for these courageous men and women. In the video, we used actual veterans because we felt it had to be real and authentic. And most importantly, it would be a disservice to them to use actors.

Asking actual veterans questions they didn’t know we’d ask took them to a moment in time that was very difficult for them to recall and articulate.

The home front creative mockup
Homefront foundation art instagram mockup
Homefront foundation artistic soldier instagram mockup
Homefront foundation soldier art instagram mockup