How to Measure TV Advertising Effectiveness: A Real-World Guide
How do you measure television advertising effectiveness? It takes more than one Nielsen rating or a good feeling. If you’re investing your marketing budget in TV advertising campaigns—whether it’s a…
Why an Emotional Appeal in Advertising Is So Important
Have you ever scrolled on social media, saw an ad that pulled at your heartstrings or made you giggle with laughter, and instantly bought something? If so, that was the work of emotional…
