S.A.F.E. is a group of tremendously giving and talented people dedicated to galvanizing and uniting the tourism industry to help end the dramatic rise in poaching of Africa’s elephants. 35,000 African elephants are killed each year and at this alarming rate will be extinct in as little as 10 years.
With an average of 35,000 elephants killed every year, we wanted travelers to experience the gravity of this epidemic online when they searched for images of the African elephant. And we made traditional digital ads more engaging to powerfully get this message across. In print, we wanted to inform and educate so travellers would fully understand what is happening and inspire them to help.
