THE STRATEGY BEHIND THIS WORK
STRATEGY
S.A.F.E. - Save Africa's Elephants
Safeguarding a Future for Africa’s Elephants is galvanizing the tourism industry to save the African elephant from extinction. We’re honored to help in that cause to save this majestic mammal. We needed to not only educate travelers to the epidemic but also show them what the world would be like without this magnificent icon of the wild.
“We admire them because they demonstrate the finest human traits: empathy, self-awareness and social intelligence. But the way we treat them puts on display the very worst of human behavior."
This print ad included a clear acetate sheet over it that removed the elephant from the scene leaving the message beneath it.
