THE STRATEGY BEHIND THIS WORK

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STRATEGY

Bonefish Grill - The Freshest Fish

The seafood at Bonefish Grill is so fresh that their menus actually follow the fish. So if it’s in season, it’s on the menu. And that’s the message we carried across billboards and social to introduce the restaurant to new markets across the U.S.

bonefish dine where the freshest fish are billboard mockup
bonefish grill Facebook mockup school of fish
Bonefish grill Facebook mockup
Bonefish Grill Facebook mockup of fish missing from school of fish