THE STRATEGY BEHIND THIS WORK

strategy icon
STRATEGY

Butcher's Mark - Fight Bland

As a new concept insanely passionate about meat and outrageous, melt-in-your-mouth flavor, we needed to stand apart from the bland, run-of-the-mill meat customers were getting at supermarkets. So we served up some delicious, top quality and expertly prepared cuts of advertising all centered around fighting bland. 

“EraserFarm’s experience in food, restaurant, franchising and history of challenging the status quo was exactly what I was looking for."
— Charlie Haney, President-Butcher's Mark

butcher's mark poster wall
Butcher's Mark Facebook mockup utensils with bites missing
Butcher's Mark Facebook mockup giant slingshot
Butcher's Mark Facebook mockup table set up with shovel instead of spoon
Butcher's Mark Facebook mockup wolf in business suit