Trying to keep up with the latest digital advertising trends is enough to make your virtual head spin. But if you pay close attention, you’ll quickly spot them and be a step ahead of your competitors.
According to a recent study, while AI won’t replace digital marketers entirely, those who embrace AI technologies will have a competitive advantage. As more marketers discover the benefits of AI, those who fail to adapt risk being left behind.
This is the number one reason you should stay abreast of the frequent shifts in SEO, content marketing, PPC, and any other methods you use to reach your prospects.
Curious about the future of AI? Dive into the latest trends shaping the field!
How AI is Transforming Digital Marketing Strategies
AI isn’t just changing individual tactics and channels — it’s transforming entire digital marketing strategies. As a company that has been in the industry for over a decade, we’ve seen firsthand how AI is reshaping the way we approach marketing.
Automating Marketing Tasks
One of the most significant ways AI is transforming digital marketing is through automation. From data analysis and reporting to ad optimization and email marketing, AI tools can handle a wide range of tasks more efficiently than humans.
AI-powered automation can be a game-changer for productivity and performance. By leveraging AI to streamline workflows, you can focus on strategic planning and creative development.
Multimodal and Generative AI
While generative AI isn’t new, it’s one of the most exciting trends in AI for digital marketing right now. New tools or updated versions of existing ones are coming out every day, like GPT-3 and DALL-E, which can create original content, including text, images, and even videos, based on user prompts.
Multimodal AI combines inputs, including text and visuals, for a comprehensive experience. This tech enables more refined keyword and ad targeting strategies, which can translate to smaller businesses being able to compete with larger ones. Watch for this trend to grow in the coming months.
Personalization
Digital marketing has always talked the talk about personalization, but with AI in the driver’s seat, we’re entering uncharted territory. By analyzing massive datasets and user habits, AI-driven algorithms can serve up personalized content, tailor-made product recommendations, and advertisements that truly speak to our customers.
As consumers expect more tailored experiences, using AI for personalization is, and will be, a key differentiator for marketers.
Optimizing Ad Targeting and Spend
AI is also revolutionizing the way we approach advertising. Machine learning algorithms can analyze large amounts of data to identify the most valuable audiences and optimize ad placement, bidding, and creative elements in real-time.
Leveraging AI to optimize ad targeting and your budget can maximize your return on ad spend and reduce wasted impressions by making data-driven decisions. More targeted ad spend will likely also elevate the standard for ad campaigns, so keep this in mind.
Google Ads Gets a Face Lift
Note that Google plans to roll out AI into its ads in 2024. How will this affect your business? Digital Marketing Director, Commercial Analyst, and E-commerce Specials Cathal Melinn says, “Systematically, Google has been reducing control and handling a lot of the activities that search marketers would have typically performed over to AI.” So it could help you — or it may not be so helpful if the algorithm is off.
Enhancing Social Media Campaigns
Social media is another area where AI is still making a significant impact. AI tools can help identify the best times to post, the most resonant content themes, and the influencers most likely to amplify a brand’s message.
AI really shines with virtual customer service, though. AI can converse with clients, sift through data to identify trends, and monitor online sentiments to strategically enhance a client’s social media presence.
And interestingly, brands are now interested in retention rates over engagement rates.
Threads
We have to give a shout out to the new rival to X: in-platform conversations app Threads. It launched in the summer of 2023 and has gained 100 million monthly users a year later. It’s a great time to hop on board and experiment with the platform to see where it goes!
Good ol’ LinkedIn. What used to be just for business professionals has expanded to social topics like leadership, mental health, advice, and life skills. This is another platform to consider developing your touchpoints!
Voice Search Optimization
With the rise of smart speakers and voice assistants, optimizing for voice search is becoming increasingly important for digital marketers. AI plays a central role in understanding and responding to voice queries, which often differ from typed searches and must account for conversational keywords and long-tail phrases.
But AI isn’t only used for searches these days; consumers are also using it for payments. Statista reports that over 27% were making payments with online assistants in 2022. Voice commerce is decidedly growing in popularity.
Using long-tail keywords used out loud in a voice search in the form of “voice SEO” can help refine voice-based shopping and searching.
Better Chatbot-Powered Shopping Services
AI-powered chatbots are transforming e-commerce by providing personalized shopping assistance and recommendations, and they’re becoming more adept at answering nuanced questions. These virtual assistants can handle complex queries, provide real-time inventory updates, and even process transactions, guiding your customers through your sales funnels.
Staying on top of the questions your customers may be asking through the chatbot and updating chatbot info enables you to stay competitive and let your automation work for you. In turn, offering a seamless and convenient shopping experience can increase customer satisfaction and sales.
Enhanced Research Capabilities and Predictive Analytics
Advanced AI capabilities for research and predictive analysis are getting better and better with each passing year, offering more accurate predictions, enhanced product recommendations, and so much more. These days, you can even forecast sales and predict which products might perform better in a campaign!
AI research and predictive analytics are particularly helpful for smaller businesses that may not have the bandwidth to dig deep. AI can assist with many aspects of marketing research, including providing information about various tools or helping vet a potential content topic. Goodbye, manual research!
Google’s Generative Engine (SGE)
AI is getting increasingly involved with SEO. Google’s Generative Engine (SGE) has been pushing more relevant and comprehensive information to elevate the user experience. It’s almost like conversing with Google — SGE offers links and has a “conversational mode” where you can follow up with more questions.
Partner with EraserFarm in AI Digital Marketing Strategy
AI is no passing trend in digital marketing; it’s here to stay. However, AI lacks the human touch and emotional intelligence and must instead rely on calculations to mimic human behavior. Additionally, sticky subjects like data privacy concerns continue to make AI complicated and in flux when it comes to regulations.
The most successful marketers will be the ones who can strike the right balance between AI insights and human judgment. Even the most seasoned digital marketers can enhance their strategies and propel their campaigns forward. With the boundaries of what’s possible being pushed, now is the ideal moment to get involved.Would you like an expert hand with your digital marketing strategy? We’d love to help you out! Our team at EraserFarm geeks out on AI and technical marketing strategy, and we keep our finger on the pulse of everything new coming out, so you don’t have to. Give us a shout today, and we’ll set you up with the latest and greatest upward trends to help your business maximize its reach and profitability.