Digital marketing is a dog-eat-dog world. If you don’t evolve and adapt to the times, your marketing will fail and impact your business. Staying on top of trends can often be exhausting and sometimes cost a lot of money and time. However, it’s pretty easy to keep up with digital advertising trends in a cost-effective way if you’re smart and savvy. So if you’re looking for help to up your digital marketing game, well, we’ve written a handy guide to the biggest 2022 digital advertising trends. Read on to learn more!
Short Videos: Hot Digital Advertising Trends
Like it or not, TikTok has changed the game for online advertising. Originally created for users to share videos under a minute long, TikTok has evolved into one of the most popular and accessible social media platforms. Brands have evolved along with TikTok to embrace its DIY, meme-ready video format. This format also works well on other social media platforms such as Facebook and Instagram stories. You can create one catchy, quick video and use it across all social media platforms. Using a popular song or sound byte is an easy way to hook viewers and drive your marketing home. You can also easily add a pop-up link to lead to your social media page or web store. Short videos are a quick, easy, and cost-effective marketing strategy in 2022.
Cryptocurrency
It was a novelty ten years ago, expected not to last. But it seems like cryptocurrency is here to stay. Many platforms including e-commerce and social media sites are beginning to embrace crypto for online shopping payments. As more and more people invest their earnings into crypto, it’s prudent to get on board early. Marketing your brand as “hip” to cryptocurrency and NFTs will not only get you more hits but also lead to more sales. People like options for making purchases, so embracing crypto is future-proofing your business.
Influencer Marketing
Influencer marketing is sponsoring famous personalities on social media in exchange for product placements and reviews. And it continues to be a growing marketing trend. It’s easy to see why. It’s low-cost and extremely effective. Influencers have thousands of fans and followers who engage with their content on a constant basis. Influencers have a built-in target audience.
Even business-to-business influencer marketing is growing. Leveraging influencers who fit your business style and branding is an easy way to sell your products to other businesses and customers.
Artificial Intelligence And Chatbots
Growth in artificial intelligence capabilities means that many of the behind-the-scenes marketing processes can now be automated. Not only is this great for overhead, but it enhances the user experience as well. Artificial intelligence can analyze and interpret data way faster than human beings can. It can also learn customer behavior and preferences and suggest items and services for purchase. This means better customer targeting and more conversions. There is no “wait time” between receiving customer data and responding with targeted marketing.
Another aspect of artificial intelligence that will be huge in marketing is chatbots. Chatbots give a personalized and easy customer service experience.
Rather than waiting for emails or calling during operating hours, customers can use chatbots at any time of the day or night to answer questions and receive product suggestions.
First-Party Cookies And Privacy Issues
Many consumers are becoming more privacy-savvy. They are no longer willing to allow websites to sell their data to other companies for marketing purposes.
First-party cookies are used solely on a company website. Informing customers that their cookies will only be used for the business’s own data purposes can increase trust. Transparency is key.Embracing first-party cookies and being upfront about how customers’ data is being used is a digital advertising trend that is on the rise. Make sure that your business is embracing this positive change for customers.
Social Media
It’s hard to escape social media. It seems to permeate almost every aspect of our lives, including how we do business.The days of simply operating a social media page are long gone. Customers expect personal connections with the brands they buy from. To keep up with digital advertising trends in social media, your business should be dedicated to engaging with customers in comments, tags, and stories.Using customer-generated marketing is a great way to up your social media game. If a customer makes a post with your product and tags your business, respond and ask if you can repost it.
This will show customers that your brand is approachable and friendly. And that always leads to more sales and positive word-of-mouth marketing.
Storytelling As Marketing
Storytelling is the next trend in digital marketing. Customers are looking for relatable and personal experiences, not faceless and nameless advertising.Your brand needs a “story.” Whether it’s how you started or your plans for the future, marketing your brand as an ongoing story is a successful digital marketing trend.
The story can be told in many ways. It encompasses your branding, logo, web copy, and even your social media presence (such as Instagram stories and TikTok videos).
Segmentation And Personalization
Segmentation in marketing is nothing new. Taking customer data and separating them by interests, gender, age, and other demographic points has been a cornerstone of marketing since the very beginning. However, with a digital world full of useful data, it has become even easier to segment and target your chosen audiences. This results in more clicks and conversions, as you aren’t wasting marketing on uninterested audiences. Along with segmentation comes personalization. If you have extensive data on customers’ preferences and interests, you can specifically tailor your marketing to match.
Focus On User Experience
As you can see from many other digital advertising trends, the user experience is becoming a major focus. From digital privacy transparency to personalized opt-in marketing and chatbots, user experience is key. Making your customers’ online experience as personable, safe, and simple as possible is the best way to position yourself in the top digital marketing trends.
Professional Digital Advertising Services
Digital advertising trends are constantly evolving. It’s important to stay at the top of the game in order to continue to grow your business.If you are looking for professional services, we are here to help. We have an extensive portfolio of successful marketing projects and an experienced team to cover all aspects of digital marketing.
We are available for consultations at any time! Call us at (813) 748-3854 or email me at cindy@eraserfarm.com.