The Power of Content Marketing and Storytelling to Pull in Your Audience
Think about your favorite advertising campaign. Did it bombard you with facts and figures, or did it tell a story that made you feel something? Stories have the power to stick with us long after…
The Power of Humor In Advertisements
Humor can turn a mundane ad into a memorable one. It's like adding hot sauce to your favorite dish–it spices things up. Brands worldwide use humor, not just because it’s fun, but because it works.…
Why Content Marketing Is Important for B2B Brands
Why Content Marketing Is Important for B2B Brands Data from Hubspot shows that in 2021, video content was the most shared content type used in content marketing strategies. Amazingly, almost 70% of…
Content Strategy Hinges on this One Thing
The idea of content strategy is a bust. Content strategy hinges on one thing and one thing alone: a solid, well-founded, brand roadmap. The brand roadmap consists of five brand dimensions: Brand…
