THE STRATEGY BEHIND THIS WORK
STRATEGY
KFB Law - Get Back to Life's Little Worries.
When you get into an accident, suddenly there’s this big thing in your life to worry about. We positioned KFB as the law firm that does all they can to get you back to worrying about all the little things in life. The things we all worry about as part of our normal lives.
When you don’t have to worry about the big things you suddenly realize how beautiful all those little worries truly are. To celebrate that, we created an art show entitled “Beautiful Worries” in which local artists illustrated little worries to make them beautiful. Proceeds benefitted the Make-A-Wish Foundation, a charity KFB is deeply involved with. We even created some digital artwork of our own that was sold in the show.
