THE STRATEGY BEHIND THIS WORK

strategy icon
STRATEGY

S.A.F.E. - Save Africa's Elephants

Safeguarding a Future for Africa’s Elephants is galvanizing the tourism industry to save the African elephant from extinction. We’re honored to help in that cause to save this majestic mammal. We needed to not only educate travelers to the epidemic but also show them what the world would be like without this magnificent icon of the wild.

SAFE Campaign elephant print mockup
SAFE Campaign elephant print mockup
SAFE Campaign elephant print mockup
SAFE Campaign elephant print mockup

“We admire them because they demonstrate the finest human traits: empathy, self-awareness and social intelligence. But the way we treat them puts on display the very worst of human behavior."

black and white photo fo herd of elephants walking over dry land
acetate magazine ad mockup
This print ad included a clear acetate sheet over it that removed the elephant from the scene leaving the message beneath it.
acetate elephant to no elephant mockup