8 Tips to Increase Brand Engagement through Social Media
If you want to send your brand engagement through the roof, it's a good idea to have a solid plan instead of throwing spaghetti at the wall and hoping something sticks. Unfortunately, that's just…
How Ad Extensions Contribute to Increased User Engagement
According to advertising statistics compiled by Semrush, more people discover new brands, products, and services via social media ads than any of the following: Brand and product…
8 Emerging Trends in Social Media Marketing
Do you ever have the sensation of attempting to board a train that has already pulled away from the platform? That’s what it feels like staying up-to-date with social media marketing trends. You may…
The Power of Humor In Advertisements
Humor can turn a mundane ad into a memorable one. It's like adding hot sauce to your favorite dish–it spices things up. Brands worldwide use humor, not just because it’s fun, but because it works.…
Why Is Content Moderation Important for User-Generated Campaigns?
If you’ve ever participated in social media marketing or even just posted something online to a personal social media profile, you’ve likely already encountered content moderation. Some…
Why an Emotional Appeal in Advertising Is So Important
Have you ever scrolled on social media, saw an ad that pulled at your heartstrings or made you giggle with laughter, and instantly bought something? If so, that was the work of emotional…
How to Create a Brand Story Video
On YouTube alone, users upload a staggering 5 billion videos a day. With that many videos on various online platforms, creating high-quality content for your video marketing strategy is…
How Has TikTok Changed Marketing?
Last year, TikTok was the most downloaded app in the world, with 850 million downloads. Because TikTok continues to dominate digital advertising trends year after year, it’s no surprise the app…
Why Content Marketing Is Important for B2B Brands
Why Content Marketing Is Important for B2B Brands Data from Hubspot shows that in 2021, video content was the most shared content type used in content marketing strategies. Amazingly, almost 70% of…