Video production involves the whole process of creating videos, including short films, business marketing videos, full-length movies, music videos, television commercials, and more. While the specifics for each might vary, the overall process is the same, and it includes pre-production, production, and post-production. When running a video production business, search engine optimization (SEO) is crucial to helping you rank.
Online presence is crucial for the growth of your business. It also makes it easier to reach a new audience while increasing your website’s visibility to the right people. You can rank top on SERPs with video production SEO, expanding your organic reach. Here’s the ultimate guide to video production SEO.
Key words are key
Keywords are vital because they’re the main link between what users are looking for and what you’re offering. Using a keyword research tool such as Keyword Planner, you can input your services, such as video production or video producer, to get keyword ideas and their monthly search volume.
When you use relevant keywords throughout your website and content, you’ll most likely rank high when customers and prospects search for the services or content you provide. Before settling on the keywords to use on your video production website, consider their relevance, search volume, competition, ROI, and intent.
Make your website mobile-friendly
Statistics indicate that 70% of web traffic comes from mobile phones, and 80% of the highly-ranked websites are optimized for mobile. A mobile-friendly website is accessible from any device and doesn’t compromise user experience. Making your video production website mobile-friendly helps you attract more clients while increasing your rankings on SERPs.
Create SEO blog content
Creating video production blog content that uses the relevant keywords is crucial to ensuring that it ranks and the right audience finds it. You can start by writing your SEO content outline, especially if you are not familiar with search engine optimization. Ensure the content you create is well-written because users and search engines value high-quality content. You should write it for the readers, ensure it’s engaging and readable, consider search intent, be trustworthy, and keep your content up-to-date.
Invest in local SEO for video production
Local SEO for video production companies enables you to optimize your online presence for better rankings on search results and more local traffic, increasing revenue and sales. For your business to appear in local search results, Google considers proximity to the searcher, relevance based on the search query, and prominence, which depends on what other clients say about your services or products. Optimizing your address and city makes it easier for users to find your video production business online and offline.
Video production website audit
A website audit enables you to identify the SEO opportunities you missed and correct any SEO pitfalls, including matched anchor text links, keyword stuffing, and more throughout your website’s content. It lets you focus your SEO efforts on your audience first, then the search engines later. A website audit allows you to spot issues that hurt your business’s SEO and conversions, such as broken links, slow page load times, hidden content, and more. Repairing these issues helps improve your rankings and conversions.
Endnote
Video production SEO is crucial as it helps increase your business’ visibility on search engine results, drive more traffic to your site, and increase conversions. Want better results with your video production SEO? Contact our team at EraserFarm today.