In today’s day and age, the internet is not an optional endeavor for businesses. In fact, by the end of 2021, experts are predicting that offline global revenue will be down by 20%. This is pretty scary news for small or medium-sized businesses that count on offline sales to survive. Fortunately, with the help of a great marketing agency, you can keep your business thriving in the years ahead, both online and off.
So what does a marketing agency do, you ask? These experts are responsible for taking the everyday challenge and time-consuming task of marketing off your hands. Of course, the benefits of using their services go much further than this. Follow along to discover exactly what a marketing agency can do for your business today.
What Does a Marketing Agency Do?
The answer to this question relies entirely on what ‘kind’ of marketing agency you’re thinking of bringing on board. Some agencies focus only on specific tasks such as social media or SEO while others have a team of professionals that work together on your entire marketing approach. The latter is referred to as a full-service marketing agency.
For the sake of simplicity, let’s tackle what these full-service agencies really do for your business. Your full-service offerings will break down into two categories:
Digital Marketing Strategies
Digital marketing includes all of the online avenues your business needs to stand out. A digital marketing team will work together to create a cohesive experience for users and drive traffic to your website.
The digital areas they will tackle include:
- SEO (search engine marketing)
- Content marketing
- Mobile marketing
- Video marketing
- PPC advertising
- Email marketing
- Social media marketing
As you can imagine, each of these tasks is a full-time job in itself. For example, your SEO strategies will include both on-page and off-page SEO to not only make your website user-friendly but increase its visibility across all platforms.
We’ll dive into the benefits of these strategies later.
Offline Marketing Strategies
While your online approach is growing increasingly important, it is still vital to tackle offline marketing strategies too. By integrating your offline marketing with your online approach, you’ll be able to get the most out of both strategies to maximize your impact.
Your offline marketing may include:
- Radio and broadcast advertising
- Print ads
- Events
- and more
The Benefits of a Using a Marketing Agency
So why not develop these marketing strategies on your own? Even if you have a strong understanding of how marketing works, taking on these tasks for your business is simply unmanageable for many business owners. Beyond the sheer amount of time it takes to carry out marketing correctly, the landscape of marketing and advertising is continually changing, making keeping up with your online and offline approach a huge commitment. In addition to the time and headache you’ll save by outsourcing these tasks, you’ll also experience the following benefits:
Fresh Perspective and Ideas
It can be easy to get stuck in a rut, especially when it comes to marketing. Oftentimes, what worked in the past on social media campaigns or brand advertisements isn’t compliant with new algorithms or trends. This is why companies will have great success for a while and then plateau or drop off overnight. While you may know and understand your brand the best, an outside perspective can help you tackle those roadblocks and plateaus to continually see results.
Increased Relevant Traffic
Even if you’re rising up in the ranks on Google, your SEO strategies could still be unbeneficial to your business. This is because you could be targetting keywords or audiences that won’t help you grow. Because your marketing team is so well versed with their techniques and research, you’ll notice an impressive difference in the quality of your audience. Instead of reaching uninterested consumers or ones way beyond your buying radius, you’ll have increased website traffic that actually matters to your business.
Improved Brand Awareness and Reach
While there are many objectives to marketing, perhaps the most coveted result is brand awareness. Exposure to your brand is essential to gain customers, earn trust, and establish authority. Fortunately, by tackling your marketing with a full-service approach, you’ll increase your brand awareness on multiple platforms. This increased awareness then directly impacts your reach. The more active and available you are in your marketing, the more customers will begin to see and remember your brand.
Expert Knowledge and Experience
When it comes to marketing, there’s a ton to learn. While learning about the ins and outs of SEO and social media campaigns is doable, it’s likely something that you just don’t have time for as a business owner. Beyond this, as you learn, you’ll inevitably make mistakes. While these mistakes are all a part of growing, they can cost your business quite a lot of money and energy to fix. Because marketing experts are so well versed in their job, they are far less likely to make these big mistakes, and if they do, they are tracked down much faster. Couple this with years of experience understanding what does and doesn’t work in your industry, and it’s clear how advantageous bringing on a pro can really be.
Cohesive All-Around Approach
Finally, by taking your entire marketing campaign to one agency, you’ll have the clear-cut advantage of consistency. Your customer’s trust relies on your brand having a consistent and cohesive experience on all platforms. Without agents that understand what’s going on from platform to platform, they won’t be able to create that unified approach. Beyond this, with insider knowledge on your entire campaign, the different elements of your marketing can work together to drive traffic exactly where it needs to be!
Your Marketing Strategy for Success
Now that you know the answer to your burning question, ‘what does a marketing agency do?’, you can set forth with confidence. From choosing a marking agency that suits your needs to understanding the benefits you can expect to see, we know you’ll be on the right track with your marketing strategy.
Ready to experience the difference for yourself? Get in touch with us today to discover how we can transform your marketing approach for success in the ever-changing market.