Video marketing is one of the most effective ways to connect with your audience. So, it’s imperative that you have a strong understanding of the current industry trends. So with that, I’ve listed some of the most notable ways below that you need to keep in mind. Let’s get started.
User-Generated Content
As time goes on, more and more companies will begin to implement user-generated content. For those who are unaware, this term refers to any type of content that is created by users as opposed to the brand itself. One of the most common examples involves a brand holding a contest or similar event that encourages members of its target audience to post their own photos or videos while following specific guidelines. These are often in the form of “challenges” that aim to increase the engagement that the brand has with its audience while also promoting a specific product or service. As you might guess, this is a highly effective marketing method due to the fact that members of your audience can easily relate to people that are similar to them. So, keep this in mind when moving forward.
Mobile Live Streaming
Live streaming has been a pillar of video marketing for the past few years. It immediately establishes a powerful connection with your audience and provides insight into certain aspects of your brand then they normally would be unaware of. For example, a business might start a live stream and then showcase what the average day is like at its facility. You may get to see what goes on behind the scenes, members of the team in action, etc. This trend will continue, except it will almost exclusively utilize mobile devices. This is simply due to the fact that mobile applications have exploded in popularity since their inception.
This is particularly true for TikTok, a short-form video app that took the world by storm and had unprecedented business applications. Keep this in mind when moving forward so that you can formulate ways to incorporate mobile live streaming into your video marketing methods.
Interactive Content
People will want to save more and more time as the years go on. After all, the average person has the attention span of a goldfish at this point. Interactive content removes the need for the user to contact a brand, visit a website, etc. So, the user is far more likely to take the company’s intended action, such as making a purchase or signing up for an email newsletter. Some brands plan on taking this a step further and integrating augmented reality/virtual reality into their video marketing. This will provide a viable alternative to the conventional in-person shopping experience, something that many consumers have gotten used to over this past year.
Shoppable Video Content
Although shoppable video is a relatively new form of video marketing, it’s expected to be highly effective. This method allows members of your target demographic to purchase a product directly from an advertisement. As previously mentioned, this completely eliminates the need to take extra steps in order to navigate to a checkout page. Making products easier to purchase will go a long way when it comes to maximizing sales performance.
In many cases, this type of video content can even outperform display ads.
Educational Videos
From a marketing standpoint, one of the most efficient ways to connect with a customer is to teach them something. More specifically, though, e-learning has been projected to grow substantially in the coming years. Educational videos also include forms of online training that professionals and students alike can benefit from. Since this industry has recently seen unprecedented growth, brands are beginning to invest more than ever before into it. That means you can expect to see a sharp increase in production value when it comes to educational video content.
Virtual Events
As more and more brands begin to recognize the utility of virtual events, they become a more practical option in many circumstances. To elaborate, more companies than ever before are beginning to host remote sessions as opposed to in-person gatherings. This is even true for types of events that have traditionally always involved traveling to the physical location, such as music festivals. We can expect to see an increase in diversity when it comes to what type of virtual events companies begin to host. Instead of celebrations, it’s highly likely that many brands will hold conferences, public announcements, etc. from a remote location and livestream them while doing so. No matter what industry you operate within, chances are that hosting virtual events is something that you can benefit from at some point in 2021.
Animated Explainer Content
Similar to educational videos, animated explainer content is projected to be on the rise this year. However, these aren’t quite aligned with education in the same way. To elaborate, explainer content involves informing viewers about noneducational topics. Ongoing social issues, for example, are a common focus of explainer content. Although simple in nature, this type of video content can hold its own among the top video marketing strategies.
It’s Essential to Keep the Above Video Marketing Trends in Mind
These will help ensure that you implement the appropriate methods when it comes to targeting your audience. Moving forward, you’ll find that video marketing is far easier than you anticipated.
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