What Is a Social Media Agency? Social Media Agencies Explained
Six billion people: that’s a lot. Yet, that’s how many people experts predict will be active across various social media channels by 2027.
If your business doesn’t have an active social media presence, then now is the time to get the ball rolling. However, having an in-house marketing team is too expensive for some businesses and may not even make sense if your company is small. So instead, consider hiring a social media marketing firm for help.
What is a social media agency, you ask? Let’s find out!
What Is a Social Media Marketing Agency & Why Does It Matter?
A social media agency handles all marketing efforts related to social media.
Here’s how it works: the agency crafts and executes your social media marketing strategy. This can include the following:
- Developing a long-term plan
- Creating different social media campaigns
- Producing and posting content
- Tracking essential KPIs and metrics
Although this case study promises the future of social media in marketing is exciting, there is still a lot of flux and uncertainty. This makes it even more challenging for businesses to stay on top of emerging social media trends – particularly if you are small and everyone wears many hats. So creating a successful social media strategy will be difficult if you don’t fully understand or have the bandwidth to deal with social media marketing.
The agency’s social media management tools will ensure your business can attract the right customers so you can profit from an effective social media presence.
What Services Does a Social Media Agency Offer?
Unlike digital marketing agencies, which offer a host of different marketing tools, a social media agency specifically focuses on the services mentioned below.
Content Creation
Content rules supreme in any social media strategy. Luckily, an agency will use expert content marketing tools to get new customers interested in your company and ensure recurring customers continue to stick around.
They can create various social media posts for platforms like:
- Snapchat
- TikTok
- Youtube
Plus, you want your posts to get seen, right? The agency will ensure your content meets all the latest SEO standards for maximum exposure.
A social media agency can also help your company with influencer marketing or form partnerships with other businesses to reach a broader audience.
For example, suppose you’re an eCommerce business that offers different digital organizational tools. In this case, you can collaborate with an organization influencer to promote a free download, such as a calendar template, for potential clients to try.
Content Scheduling
Posting high-quality social media content is not enough to get your target audience to notice your business. You also have to know when to post for the greatest reach.
An agency can create an automated content calendar that posts content at the most optimum times per platform. This is possible by using industry, location, and product data.
Paid Media
Paid social ads (media buying) help brands reach their ideal demographics faster through highly-targeted campaigns.
A social media agency has the expertise to use media buying, like Facebook ads, to reach your target market and increase lead generation, all while staying within budget. Without these skills, you may lose money on paid campaigns because you’re unable to fine-tune ads to hit your goals. Social media agency strategists know how to tweak things to get the most bang for your buck with paid media!
Community Management
Being active on different social media platforms is one of the best ways to engage with customers and build brand awareness.
However, it’s incredibly time-consuming. Even sending out a tweet to alert customers of an issue means you must have someone online all day because customers expect real-time interaction.
An agency can not only engage with your customers on social media, but they can provide customer support when issues arise. Since more people are using social media for customer support, it pays to have someone consistently monitor customer messages so you can deal with your daily business operations.
The Benefits of Working With a Social Media Agency
The value of working with a social media marketing agency is endless. When you have social media management professionals as part of your team, you never have to worry about this aspect of marketing again.
Two major benefits of social media marketing are standouts.
Boost Engagement
A social media agency will increase customer engagement by consistently interacting with your target audience. This will lead to more leads and conversions.
And while engagement across your social media profiles is crucial, better engagement also helps guide customers to your site, driving up website traffic. Again, this will help you all across the board, boosting your search engine results page (SERP) rankings and driving overall visibility to customers.
Save Time
A social media agency has the know-how to execute stellar, in-depth social media campaigns across various social networks. Because this work is labor-intensive, they can save you a lot of time and trouble.
Small businesses that feel overwhelmed with the time commitment of managing multiple social media accounts don’t have to spend any time working on these campaigns when they work with an agency.
How to Identify a Trustworthy Social Media Agency
Finding a trustworthy social media agency can feel like a daunting task. Here are some pointers on knowing if the agency you want to work with is a good match:
- They provide a timeline of results
- An actual human from their team manages your accounts
- They strike a balance with automation
- Pricing is not tied to ad spending, and they understand your social media marketing budget
- They measure profit
- You can access your accounts and account data at any time
- They notify you when something isn’t working
- They are transparent
If any agency offers you something that doesn’t align with these, consider it a red flag. Unfortunately, many agencies will overcharge and not provide results.
When in doubt, ask other business owners for a recommendation on the agency they use.
Start Connecting With Your Audience on Social Media
If you think your small business couldn’t afford to hire an agency, think again. Because they save you time and money in the long run and have the potential to generate new leads and convert customers, your investment could really pay off for you!
At EraserFarm, we love to talk shop about all things marketing! So book a call with us. We can discuss your business goals and talk strategy for your social media plan.