What’s Better - Agency or Client Side?
Eeny, Meeny, Miney, Mo … Choosing your career path is a big decision – no doubt. But, sometimes life presents you with an opportunity to change that path mid way. And in marketing and advertising,…
5 Rituals to get you to that Big Creative Idea
As a writer, sometimes the hardest thing to do or the biggest fear to overcome is uncovering that big creative idea. No matter how long you’ve done it, that little voice in the back of your mind…
The New Creative Team. Or Better Yet, the Creative Herd
Can creativity exist within the traditional ad agency framework of the writer/art director team? I think the answer is yes, absolutely. However, is it the best road to take when you’re driving to…
It's the Size of the Idea, Not the Agency
The idea is king. If you ask me, and you didn’t so I’m going to write it anyway, it doesn’t matter whether the agency that comes up with the “big idea” is a huge shop with offices on 4 continents or…