Did you know that the human brain can process images up to 60 times faster than words? That already gives a significant edge to online video marketing. Now imagine that edge paired with an amazing storytelling experience and the ability to market effectively. You’ve got yourself a full-proof way to sell and market your business or brand. But how can you go about achieving all three at once? How do you know online video marketing is truly the best way to market things? Read on to find out.
What is Online Video Marketing?
Before you can dive into creating video content, you should learn about what it is. Online video marketing is simply using videos to promote or market your service. It also works to increase engagement on your social media channels and to educate your customers and consumers.
Why Use Online Video Marketing?
There’s a reason that 87 percent of online marketers use video. So, what’s the appeal of online video marketing? How can it actually help your business gain the recognition it deserves?
Better Search Engine Rankings
The first thing it can do is help boost your search engine rankings. Since people are more likely to explore a website with lots of visuals and different kinds of media, the time spent dwelling on your website increases, which allows your SEO rankings to skyrocket.
Higher Engagement
As a visual society, it’s easy to see why people love to see things instead of just hearing about them. Viewers are more likely to interact with a video by liking, sharing, and commenting than they are by simply reading words.
More Conversions
When it’s done correctly, online video marketing is always more likely to lead to higher conversion rates. It makes sense when you consider the amount of engagement that videos can get and the boost in your search engine rankings. Even without those things, video tends to lead people to want to watch more of your content. When people become invested in a body of work, they’re just naturally more inclined to invest in it.
What to Know
There are a few things to know before you just jump into online video marketing, though. Here are a few video marketing tips.
Empathy Is Efficiency
This might not make sense right off the bat. Isn’t the point of empathy to show someone you understand exactly what they’re going through? Isn’t the point to let a person know that you’ve been there and that you possibly even have a solution to help them? But that’s exactly the point. By conveying empathy in your storytelling, you’re letting your viewer know that you get them. By allowing them to feel seen, you spend no extra time convincing them that they have something to gain from your product or service. Whether you’re trying to promote a service or sell a product, you should include your story in the marketing. Not only does it show your viewer that you understand, but it also allows them to empathize with you and your struggles, whether they’re past or present.
Tell a Story, Not a Sales Pitch
By telling your story instead of trying to sell your viewer something right out of the gate, you’re more likely to keep their attention. It’s no secret that people simply don’t enjoy sales pitches, so you have to give them something to be entertained by!
Show Your Viewer, Don’t Tell
This is the next most important tip, and it’s the one that’s going to keep your viewers’ attention for the longest. Instead of telling everyone your crazy story, or explaining what your product does, show them. Talking doesn’t entertain or captivate nearly as much as video trials or examples do. Think about an Oxiclean commercial. If you’ve ever seen one, you can probably picture Billy Mays yelling into the camera about how well the product works, which is all fine and well. But then he sprays the product onto a dirty surface and wipes away all the dirt and grime. Instead of telling you, the viewer, in that instant, he’s shown you what the product is capable of.
The same goes for telling a story.
You can tell people that you’re a singer, but then they’re going to want to hear you sing. Instead of just saying you’re a singer, you should show people that you’re able to sing. If something exciting happened that led to you starting a business and you have videos of it all, then you should put those into advertisements or marketing campaigns wherever you’re able. Instead of worrying about whether or not people believe you, you can worry about whether or not your marketing videos have gained their attention for the long haul.
Don’t Worry About Other Videos
This is arguably the most important tip that you can hear: there is no reason to worry about other videos or content. Yes, you can always look at other videos to see what your competition is creating, but you shouldn’t compare your content to theirs. If you can’t afford to pay a professional to create all of your videos, or you just want to take a shot at creating marketing videos yourself, then there’s no reason to get discouraged. You don’t need the best camera to create a video, nor do you need a lot of fancy equipment.
If your videos are effective, they’re going to sell themselves.
It’s Time to Get Started
Now that you’ve learned the basics of online video marketing, it’s time to get started with your storytelling adventure. Whether you choose to hire a professional or embark on the journey alone, you’re sure to gain an advantage that you never even knew you had.
Sometimes, however, you just need help bringing your vision to life, and that’s what EraserFarm is here for. Contact us today to learn more about how we can help.