AI for small businesses search diagram

8 Ways Small Businesses Can Use AI to Improve Their Marketing

AI-powered marketing is reshaping how small businesses reach customers to fuel faster decisions, better targeting, and overall, less guesswork. From automating the mundane tasks to transforming raw…


how to measure tv advertising effectiveness

How to Measure TV Advertising Effectiveness: A Real-World Guide

How do you measure television advertising effectiveness? It takes more than one Nielsen rating or a good feeling. If you’re investing your marketing budget in TV advertising campaigns—whether it’s a…


content marketing

Top Content Marketing Trends in 2025: Don't Get Left Behind

With AI tools exploding, video dominating, and social platforms flipping the script on how brands create and share content, staying sharp on the latest content marketing trends in 2025 is how…


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The Complete Guide on How to Rank in Google AI Overview Search Engine

Don't Get Buried Under Automated Answers The SEO game is changing fast, and AI-driven search is leading the charge. If you’re still only using SEO tactics from a few years ago, you might as well…


Digital Advertising Trends: The Rise of AI in Digital Marketing

Trying to keep up with the latest digital advertising trends is enough to make your virtual head spin. But if you pay close attention, you’ll quickly spot them and be a step ahead of your…


content marketing and storytelling

The Power of Content Marketing and Storytelling to Pull in Your Audience

Think about your favorite advertising campaign. Did it bombard you with facts and figures, or did it tell a story that made you feel something? Stories have the power to stick with us long after…


digital marketing trends 2024

Essential Digital Marketing Trends to Dominate in 2024

COVID-19 changed how we do business forever. Since the pandemic, about one in four businesses have increased their use of online platforms to reach customers. Fit Small Business reports that online…


The Power of Humor In Advertisements

Humor can turn a mundane ad into a memorable one. It's like adding hot sauce to your favorite dish–it spices things up. Brands worldwide use humor, not just because it’s fun, but because it works.…


Why Is Content Moderation Important for User-Generated Campaigns?

If you’ve ever participated in social media marketing or even just posted something online to a personal social media profile, you’ve likely already encountered content moderation.  Some…