THIS IS THE SCIENCE OF EMOTION.

Subconsciously, emotions drive 90% of our decisions and are powerful enough to influence how we act. We can nail down which ones are being evoked at any stage of the campaign. Blending traditional quantitative and qualitative research methods with cutting-edge biometric tools helps us better understand why people do the things they do and provides deeper insights into consumer decision-making. Observed Usability Testing, Eye Tracking and Facial Action Coding are some of the tools we use to create and optimize brand stories that connect with the human spirit. Ones that connect with people on a human level and don’t feel like advertising.

HUMANMADE CRUSHES BIAS AND OBLITERATES CONJECTURE.

We are huge proponents of research to reach powerfully insightful strategy. That’s what all our creative is grounded in. Combining traditional research methods with biometrics provides deeper insights into human behavior and reveals dramatic and unbiased results that will become the foundations of your brand’s DNA. And can spark new ways of approaching marketing communications challenges, support business decision-making, suggest new directions for strategic planning and ignite innovative customer experiences. Want to make something great together? Let’s start a conversation.

THE PINPOINT METHODOLOGY THAT SHOWS US THE WAY.

Observed Usability Testing

Eye Tracking

Facial Action Coding

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