THIS IS THE SCIENCE OF EMOTION.
Subconsciously, emotions drive 90% of our decisions and are powerful enough to influence how we act. We can nail down which ones are being evoked at any stage of the campaign. Blending traditional quantitative and qualitative research methods with cutting-edge biometric tools helps us better understand why people do the things they do and provides deeper insights into consumer decision-making. Observed Usability Testing, Eye Tracking and Facial Action Coding are some of the tools we use to create and optimize brand stories that connect with the human spirit. Ones that connect with people on a human level and don’t feel like advertising.