Content Strategy Hinges on this One Thing
The idea of content strategy is a bust. Content strategy hinges on one thing and one thing alone: a solid, well-founded, brand roadmap. The brand roadmap consists of five brand dimensions: Brand…
Farming for Leads Takes a Big Turn
What began as a cold-call LinkedIn conversation has become a major boost for EraserFarm, a Tampa-based branding and advertising agency. EraserFarm managing director and partner Cindy Haynes got going…
What Paddington Teaches Marketers About Emotional Impact
Have you seen the movie Paddington? Go. You’ll be taken on a most excellent emotional roller coaster that will leave you satisfied and fulfilled. Advertising campaigns should deliver the same…